Break-up content into individual pages or keep on one page
-
I am working on a dental website. Under menu item "services" lists everything he does like..
Athletic Sports Guards
An athletic sports guard is a resilient plastic appliance that is worn to protect the teeth and gum tissues by absorbing the forces generated by traumatic blows during sports or other activities.Digital X-Rays We use state of the art digital x-rays and digital cameras to help with an accurate diagnosis of any concerns.
Digital Imaging On initial visits, and recall visits, we take a series of digital photographs to aid us in diagnosis as well as to give you a close-up view of your mouth and any oral conditions.
Smile Makeovers
We offer a number of different options including bleaching, bonding, porcelain veeners, and in some cases, implants and/or orthodontic care is utilized in our smile makeover planning.Nitrous oxide for your Comfort
Would it be better to break these services up into individual pages? I was thinking I would because then I could add more pictures and expand on the topic and try to get an "A" grade on each page.
I'm not sure how I could rank a page if I have 35 services listed on the page. That would be an awfully big H1!
Suggestions?
-
Thanks:)
-
Solid advice Miriam - well done
-
Hi Bob,
I agree with the advice others are giving you. Definitely, break these topics up into individual pages. While not every page may not be a highly searched for term, I've done copywriting and Local SEO for dental practice clients and I know that many terms related to dentistry are real winners.
You'll want to start with a session or keyword research for each page, and create an article of 400-600 words in length, fully describing the benefits of each service. FAQs the dentist has noticed his patients have asked are a help in this. For example, if the dentist offers Sleep Dentistry, what has he noticed his patients most frequently ask about it? What are their concerns? Do they need someone to drive them home after the appointment? Are there any medications they shouldn't be taking if they go with this option? Can they eat the day of their appointment? And focus on the positive...how will this service allay their fears?
Be creative and you may well end up with articles that exceed 600 words...I often find that. And don't forget the dentist's geo keywords, too. Those are important!
If the dentist is willing to invest in really good copywriting, he will be greatly strengthening his ranking potentials for many terms, as well as offering very helpful information to his current and prospective clients.
Miriam
-
In this scenario, would I try to rank the abbreviated page? Guess I really shouldn't because it would compete with the individual pages?
-
If there are 35 services, I'd group them eg Imaging Services which lists the brief description for each individual service as per your example ie digital imaging and digital xrays, each line has a "click here for more info" link and that link takes the page visitor to individual service pages. As the two previous respondents have mentioned, each individual page is expanded with all your competitive keywords included in the content.
-
Absolutely go for individual pages. Find the best keyword for each service based on search volume/competition and add the keyword into the page title & meta details aswell as the URL (yourURL/Digital X-Rays for example).
Content is king here so make sure each page has a great and well written article.
-
If you have the content to do it, go for it! Depending on your market you may find some long-tail opportunities when doing your keyword research.
As for the Services page itself, you'll have lots of relevant, summarized content; so shoot for your top-level keywords here. "dental services in <city>", "dentist in <city>", etc.</city></city>
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Landing page separate from product page
Hello there, I have a wordpress website with a woocommerce plugin. I have 4 landing pages that describe my products and at the end of the pages, I have a CTA to my product page. is it bad for SEO? my website: https://relationadviser.ir
On-Page Optimization | | Aaron.be1 -
Create 100% new content in existing page/URL?
We have about 30 pages of content that we are hiding from the website as these articles had some issues. If these pages ranked well, would you recommend that the new content is written within these pages? Meaning, we would replace the content that's in those pages with the same topic and keywords. Or do you think it's best to start a new page instead?
On-Page Optimization | | kvillalobos0 -
If Product Pages Perform Well In Google then Is It Possible That Category Page Can perform Well In Google?
Hi All, For my ecommerce site I have optimized my product pages very nicely like good images, detailed information about products, good reviews, implemented schema for my product and reviews and very perfect onpage. Now my query is if my products pages performing well in google then there are chances that my category page rank well in google too? Thanks!
On-Page Optimization | | wright3350 -
Duplicate pages
Hi I have recently signed up to Moz Pro and the first crawl report on my wordpress site has brought up some duplicate content issues. I don't know what to do with this data! The original page : http://www.dwliverpoolphotography.co.uk/blog/ and the duplicate content page : http://www.dwliverpoolphotography.co.uk/author/david/ If anyone can point me to a resource or explain what I need to do thanks! David.
On-Page Optimization | | WallerD0 -
Can I target one keyword with 2~3 pages?
Since my website is targeting a very specific field, there are not many widely searched keywords. So I'm thinking of targeting one keyword with 2~3 pages. 1. I've read Neil Patel's blog post on how to create dual rankings to make your search listings stand out on Google. So I assume it's okay to target one keyword with several pages. (http://www.quicksprout.com/2012/07/30/4-steps-to-making-your-search-listings-stand-out-on-google/ Step #2 Create Dual Rankings) 2. But I've also read things on Keyword Cannibalism saying that if you target one keyword with several pages, they will compete with each other, and Google will get confused. I'm wondering, is it okay to target one keyword with 2~3 pages? And is there any smart way to do it ? Thanks.
On-Page Optimization | | joony0 -
Search Pages outranking Product Pages
A lot of the results seen in the search engines for our site are pages from our search results on our site, i.e. Widgets | Search Results This has happened over time and wasn't intentional, but in many cases we see our search results pages appearing over our actual product pages in search, which isn't ideal. Simply blocking indexing of these pages via robots wouldn't be ideal, at least all at once as we would have that period of time where those Search Results pages would be offline and our product pages would still be at the back of ranking. Any ideas on a strategy to replace these Search Results with the actual products in a way that won't hurt us too bad during the transition? Or a way to make the actual product pages rank above the search results? Currently, it is often the opposite. Thanks! Craig
On-Page Optimization | | TheCraig0 -
Recommended Length for a Companies "Services" Page Content
I am in the process of revamping my company's website. I do WordPress Development, Design, and SEO consulting, and i'm running into a sort of writer's block when wring my services pages. For example, my page on WordPress Security has 388 words of "body" content, and I feel from a content perspective, it serves it's purpose, but from an SEO perspective it is considered a little light. I really don't know what the SOP is here, because, I've literally seen competitors sites have a page on "WordPress Security" rank on the first page of Google with absolutely no content, an empty page. I see a lot of the Moz posts are huge, thosands of words, and I know they perform very well (and they also have ton's of links / PR...etc) and I just want to do the right thing. I know sites like http://www.seerinteractive.com/our-services/search-engine-optimization have relatively short info pages as well. Thanks in advance for your feedback. Zachary Russell President, ProTech Internet Group
On-Page Optimization | | Zachary_Russell0 -
How much SEO value does a fashion site get from bolting text onto the bottom of home page? Does the value compensate for cluttering up a page focused on an iconic image?
Getting ready to launch a completely redesigned site for a fashion designer. Since it is a fashion site, visitors do not need text to describe what the site is about., We are weighing three options: 1) clean design with no text (just images and navigational links), 2) bolting on a couple of sentences of text at the bottom of the page to signal keyword terms to the search engines, 3) following the lead of the top ranking site in the category and adding lots of text to the bottom of the page. Do the SEO benefits justify cluttering up the design by bolting text onto the bottom of the home page, and if so, how many characters of text seem to be the minimum to be effective?
On-Page Optimization | | RandyP0