What do I do about multiple listings for doctors on InfoUSA?
-
I'm doing local SEO for a chiropractic clinic that has four chiropractors.
On InfoUSA and therefor on CitySearch, Insiderpages, Healthgrades, etc, there are individual listings for each chiropractor with the clinic's name, address and phone number. Google places pulls reviews from those other sites and I don't think they will make the connection on the listings.
The tricky thing is that health-care review sites such as healthgrades.com have reviews for doctors and not for clinics necessarily.
What's the best way to organize this? Should I get all of these listings consolidated into one listing for the clinic in general that has the same info as the Google Places listing? Should I get the individual chiropractor listings deleted?
-
Hi Jason,
I'm following up on older questions that are still marked unanswered. Did you figure out what to do here (and if so, what did you do) or are you still looking for some advice?
-
Thanks for your help.
By consolidate the listings do you mean delete the individual doctor listings or let Google do its consolidation that it seems to be trying to figure out?
As i mentioned in my original question, health care review sites such as healthgrades.com do reviews on a per-doctor basis and there is no ability to leave reviews on clinics. As long as Google can figure out the doctor reviews are traced back to the clinic's main listing I think I should just leave everything as-is.
-
Yes. It looks like it might be best to consolidate with one outstanding listing. If they are under the same business name and URL then I think you have no choice.
If you list the practitioners at or near the top of the description then you will help the listing when people search for the individuals.
-
I just noticed this right now:
Google seems to have figured out that two of the doctors' Google Places pages are related to the main Places page because they share the same reviews. The two other doctors for some reason have no reviews and don't seem to be connected. It seems Google is seeing them as related listings (they all have the same business name and URL connected to the listing).
For that reason, I'm not sure if putting different info in all listing would be a good idea.
-
I would get the clinic its own listing and then one for each of the chiropractors because some users may look specifically for a particular chiropractor. Having a listing for both the chiropractor and the clinic they work in probably contributes to the overall "local authority" of the clinic and the chiropractors.
I would also make sure that the content used to describe each is distinctly different.
One catch though... do they all use the same phone number? That could be a problem with verification.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can I safely block my product listing from search? Does it even make sense?
Hi, I've an ecommerce website with more than 50k urls and only 10% or so are getting crawled regularly by Google.
Technical SEO | | GhillC
Product listing pages represent roughly 80% of these 50k pages. Trying to improve this, I was thinking to remove altogether all (most?) of my product listing from search (via Robot.txt) to keep only the product pages themselves and the product categories. My organic situation since Jan 2019:
Users: 2,300,000 (of which 9% are visiting product listing pages)
Page views: 8,000,000 (of which 5% are product listing pages). Am I about to unleash armageddon (or more like harakiri) on my website by doing so or actually get Google to crawl much more relevant resources (product pages, product categories, blog content and so on)? Thanks,
G0 -
Schema.org product offer with a price range, or multiple offers with single prices?
I'm implementing Schema.org, (JSON-LD), on an eCommerce site. Each product has a few different variations, and these variations can change the price, (think T-shirts, but blue & white cost $5, red is $5.50, and yellow is $6). In my Schema.org markup, (using JSON-LD), in each Product's Offer, I could either have a single Offer with a price range, (minPricd: $5, maxPrice $6), or I could add a separate Offer for each variation, each with its own, correct, price set. Is one of these better than the other? Why? I've been looking at the WooCommerce code and they seem to do the single offer with a price range, but that could be because it's more flexible for a system that's used by millions of people.
Technical SEO | | 4RS_John1 -
How can I provide titles and descriptive text for our list of USPs on the same page optimized both for usability and SEO
I am rebuilding our website together with an agency and I am stuck with the following problem: We have a page which will provide the visitor with a quick and convincing impression why he should chose our enterprise. On this page we want to show our USPs (Unique Selling Points) each with a title and a short description. Now my preferred way of presenting those USPs would be of a list of the titles (which permits to see all USPs without having to read a lot of text) where each title can be clicked to expand the description (in case you want to know more about this specific USP) and if you click on another title the previously clicked title description will collapse and the new description expand and so on (similar to this page: http://www.berlin-city-immobilien.de/38.html - I'm talking about the list in the middle of the page starting with the headline "Dabei profitieren Sie von folgenden Vorteilen"). Since I also want to use these descriptions as on page SEO-texts I checked whether Google might not index or at least value "click to expand content" less than plain text in the body of the page and I stumbled over this article: https://www.seroundtable.com/google-hidden-tab-content-seo-19489.html. According to this article Google will definitely discount the descriptions on my page. Does anyone have an idea how to solve this problem? Either by suggesting a different way to show titles and descriptions on the page or maybe by suggesting a workaround so Google will not treat the descriptions as "click to expand text". Thank you already in advance for your input.
Technical SEO | | Benni
Ben0 -
How to rank 1 page for multiple keywords in the new way
Hi There It has been a little while since I was involved with KW's in earnest. 1.5 years ago and beyond I did really well with SEO. I'm not in a hugely competitive market but we found our keywords, we wrote great web pages for 1,2,3 keywords and when we found more great keywords that we built a new page to rank for. For example: One big hitting keyword was "Rugged PDA", we created a category page for Rugged PDA's. Another was "Rugged Handheld" so we had a new page for that. We then long tailed "semi rugged PDA", "waterproof rugged PDA" etc etc and built sub category pages. We were legit, did lots of content marketing, ran a blog tweeted etc and we did really well to be honest. However these days it's not working, One of Rand's whiteboard sessions stated that you need to build bigger topic based pages that delivered on more keywords (The one about shoes!). This is great as we love that idea as we can have 1 big category page that offers great value to the visitor, however I am struggling to work out how we target a bigger list of keywords to the one page or to fewer pages. To underline this the MOZ page rankers also still seem to work in the same way where they expect 1 or 2 KW's per page to get A ranks to them, so I'm confused!! For example Rugged PDA is an old term, Google trends is showing that it's glory days are over and we know that the term "Rugged Smartphone" is the one to use as we all use smartphones not PDAs these days. However we also see a lot about Rugged + Phone, Mobile, Cell, Handheld, tablet, device, phablet... all relevant to one big category page. So I run these KW's through google search to see if the same pages come up as a test to see if Google thinks they all mean the same, I get a few, but not much overlap. How do we therefore have 1 page that talks about all kinds of great stuff about the "Rugged smartphone" but one that also targets rugged handheld, rugged android device etc etc? I've spent 2 days catching up, i'm none the wiser on this specific element but i'm sure I am just missing one key element of common sense here and any help is very much appreciated. Regards Dave
Technical SEO | | Raptor-crew0 -
How do you determine what google puts as the first couple of listings?
If you look at the attachment I have you'll see images (image sandra_0048 and image long_studio) show up in the tree listing but certain categories don't. For instance Projects - the moustache. Also some sections (Design) show the image file name instead of the img caption for the first image in that gallery: Canadian House & Home magazine. I would love some explanation on why google is doing these things. thanks Luvp
Technical SEO | | callmeed0 -
Multiple URLs and Dup Content
Hi there, I know many people might ask this kind of question, but nevertheless .... 🙂 In our CMS, one single URL (http://www.careers4women.de/news/artikel/206/) has been produced nearly 9000 times with strings like this: http://www.careers4women.de/news/artikel/206/$12203/$12204/$12204/ and this http://www.careers4women.de/news/artikel/206/$12203/$12204/$12205/ and so on and so on... Today, I wrote our IT-department to either a) delete the pages with the "strange" URLs or b) redirect them per 301 onto the "original" page. Do you think this was the best solution? What about implementing the rel=canonical on these pages? Right now, there is only the "original" page in the Google index, but who knows? And I don't want users on our site to see these URLs, so I thought deleting them (they exist only a few days!) would be the best answer... Do you agree or have other ideas if something like this happens next time? Thanx in advance...
Technical SEO | | accessKellyOCG0 -
Is there actual risk to having multiple URLs that frame in main url? Or is it just bad form and waste of money?
Client has many urls that just frame in the main site. It seems like a total waste of money, but if they are frames, is there an actual risk?
Technical SEO | | gravityseo0 -
Same Video on Multiple Pages and Sites... Duplicate Issues?
We're rolling out quite a bit of pro video and hosting on a 3-party platform/player (likely BrightCove) that also allows us to have the URL reside on our domain. Here is a scenario for a particular video asset: A. It's on a product page that the video is relevant for. B. We have an entry on our blog with the video C. We have a separate section of our site "Video Library" that provides a centralized view of all videos. It's there too. D. We eventually give the video to other sites (bloggers, industry educational sites etc) for outreach and link-building. A through C on our domain are all for user experience as every page is very relevant, but are there any duplicate video issues here? We would likely only have the transcript on the product page (though we're open to suggestions). Any related feedback would be appreciated. We want to make this scalable and done properly from the beginning (will be rolling out 1000+ videos in 2010)
Technical SEO | | SEOPA0