Backlinks from Trade Website - Are they worth it?
-
Hi
I am doing some linking building for a niche and slightly dull industry. I have found that trade magazine want a lot of money to publish press releases with back links. The publications are relevant to my industry but have a low page rank on Google. Is it still worth paying for these links?
Thanks
David
-
Small world, I'm a lifelong Rovers fan. Give me a shout if you ever fancy catching up and chatting SEO (or the decay of BRFC).
Cheers
David
-
LOL. I am just down the road in Blackburn (near Ewood Park). I could have posted my question on the back of a whippet If I had known.
-
Tell me about it, Lancashire born and bred
-
Thanks for the advice David.
I think I might just have to just spend the money and hope we get the traffic boost.
Being from the North, I just don't like spending money.
-
You might be better off launching a few new sites or blogs and pumping them with content and then linking back to your main niche site. That combined with a good social media strategy might save you good dollars in paid publication links and over time you may end up with more than one top ranking site for your niche field.
-
Hi David,
It depends how much money they are talking, but if they are considered the genuine voice of the industry then it might be worth while.
If you try look at it from a wider point of view than the pure link value of the press release, you can add up how much it's worth to you. If this magazine is going to get your name known throughout the entire industry, you will find it makes your outreach a lot easier in the future.
Also, don't be put off by a low PR/DA, if the industry is very niche then it's unlikely to ever get the big links needed to get the high metrics.
To put it this way; if you own THE number one worldwide blog for mackrel fishing in Eastern England, your site is still going to have a pretty low PR/DA as the mainstream sites that carry the weight aren't going to link to you.
If you're talking thousands then I'd say no, but if it's just more than you'd usually pay I'd say consider it.
Good luck
David
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
my website seo
my web site is : sahraii and my category products descriptions are very long but not getting any results from google
Link Building | | arashsahraii
any suggest?0 -
Not sure which url to use for backlinks
Hi our site, northamericahvac.com automatically goes to http://www.northamericahvac.com/servlet/StoreFront. There isnt anything I can do about it though, because we use prostores which limits things for us. That leads me to ask, when I'm making backlinks would I use northamericahvac.com www.northamericahvac,com, or http://www.northamericahvac.com/servlet/StoreFront.
Link Building | | ithvac0 -
What backlink is better?
Hi Guys I recently helped out a friend with some marketing advice and to do me a favour back he said that he'll put a link on his site back to my website. Just some background on the site, it is very high quality with DA of 71 with each blog post/inner page having roughly PA of 45, it's been online for 15 years and has nearly 4,000 indexed pages and 10,000 links. Anyway my question is would it be better to get a sitewide link in a sidebar that is displayed on every page of his website or would it be better to write a blog post on the site that links back to mine? Thanks
Link Building | | jackalancurtis1 -
Does this count as a backlink to my category page?
I am ranking high with a certain category page and I am reading that I need backlinks to that page. It is going to be a challenge to get a backlink to that specific category page but how about this? Category page URL: www.mysite.com/category/name Backlink to this URL: www.mysite.com/category/name/specific-blog-post (EDIT: Apparently these types of links don't exist! I went into the category page and clicked on a blog post and it just gave me the www.mysite.com/blah-blah-blah) Will that count as a backlink to the category page? Right now I am only getting backlinks to these blog posts: www.mysite.com/this-is-a-blog-post Any help appreciated! EDIT: Well I guess now my question is worthless. But if you have any input, it would be appreciated.
Link Building | | dealblogger0 -
Backlinks that redirect to your site
Hi all, I just wanted to ask you all about backlinks that redirect to your site. I recently used Link Detox Tools to carry out a link analysis. However, some of our backlinks are redirecting to our homepage. Is this ok? Why is this happening? Thanks guys!!!
Link Building | | AAttias0 -
Why does my infographic rank better on other websites than my own?
I recently created an infographic that was quite popular in my niche and a lot of people linked to it and embedded it on their own sites. Now, if you search the term I was trying to rank for, everybody who linked to me ranks higher than the page that everyone is linking to and it's the page where the original graphic was posted. According to SEOmoz, I have the highest Domain and Page Authority than everyone else in front of me. How the hell is this possible? If you want to see for yourself, just type in "hot tub yoga" into Google and I'm on the second page, http://www.swimuniversity.com/blog/hot-tub-yoga-infographic I would love some help on this and I thank you all in advance.
Link Building | | mattgiovanisci0 -
Is this directory submission site worth the money?
http://www.pegasusdirectory.com/directorysubmission.php Has anybody tried these guys before or anything similar?
Link Building | | adriandg0