Tried to find correlation between SEOMOZ statistic and google ranking.
-
I've made Google US search and than tried to compare SEOMOZ data for first few result. I've used Open Site Explorer and On-Page Report Card. On attached picture you can find this statistic. Pages are sorted in order as they appear in Google search.
For me is big question why position 2 and 4 is so hight and 6 is only 6. And what position 6 should do to go up.
Thank you.
-
One more question, Is this more question of on-page optimization, or amount and quality of link still can change rank position?
Thanks.
-
Thanks.
Actually, I've just checked Google search again and site#3 disappear from top20 for the same key word.
I've tried to compare pages #1 and #6 by content, for me they have the same level of content - just category page from eCommerce site.
Any way thanks a lot. We will try to dig deeper.
-
Hi William,
I've put some thoughts on the on-page issues below, however I should say that I don't think you're going to find the answer to your question by lining up metrics.
If it was that simple, we call all reverse-engineer Google's algorithym and retire to the Bahalmas
Looking at metrics is a good starting point, however to really see why a search result is sorted in a particular order, you've got to look a little deeper and delve into the content.
Thanks
David
-
Sorry, I've not actively answered the question;
In theory, site 6 needs to become more relevant to the keyword. So start by looking at the usual on page factors (page title, H1 tags, alt image descriptions), and then move on to the page content itself. Ask yourself a few questions:
- What is the user looking for when they use the keyword, does my site provide the best answer?
- Can the content on the page be considered the definitive answer/guide/resource for that query?
- Would the grammar, style and format pass professional Editorial standards?
When site 6 could (honestly) answer yes to these three questions, they would see their ranking for this term improved.
Cheers
-
Thanks
At the and of my picture there are statistics from On-Page Report Card
http://pro.seomoz.org/tools/on-page-keyword-optimization
For the same keyword that was used for search.
2 and 4 do not look perfect there too.
Can we discuss this part?
-
Hi William,
The issue here is that these metrics only take into account a sites authority, they do not look at how relevent the page is to the users query.
So for example; if the user searches 'where is the best place to eat in Seattle?', the results in 2 and 4 might not be particularly powerful domains, but they may have pages containing great articles on the best restaurants in Seattle. On the other hand, site 6 might be a page on a powerful and well known domain, however the page may only have a loose reference to dining in Seattle.
Google wants to answer the users query in the best way possible, and sometimes the best answers come from pages and sites that haven't been around long or haven't done any active link building.
Building up trust and authority through links is only half of the battle, if your page isn't relevant for the search query it will struggle to break the top spots.
Thanks,
DAvid
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Local SEO does not rank well
Hello everybody, before 3 months i began seo in gialia.net.gr. Its an eshop based on symfony framework. We started with on-page seo optimization and after making links in directories, forums and article directories. After 2 months we saw rankings for niche keywords (γυαλια ηλιου, γυαλια ηλιου προσφορες) at 5th and 8th page of google.gr. Now, the rankings does down and i cannot unserstand the reason. I checked old backlinks with opensite explorer, and found some spam backlinks links (3/10). Is this the reason that seo not going well? I am very dissapointed and i would like to tell me you opinion about what is going wrong with that site. My customer owns one more domain, fotispapoulias.gr and i am thinking to move all the site that is running on gialia.net.gr to fotispapoulias.gr (301 redirect to all links). The fotispapoulias.gr ranks better in the same niche keywords without seo. Is it good idea? Will achieve better rankings or not? Thanks
Moz Pro | | simplewebsol0 -
SEO Moz Rank Report
Anyone else noticing the rank reporting seems to be off? My reports are showing "not in top 50" for some keywords that my site is on page one for. Not in places listings either because I know that can throw things off! Anyone?
Moz Pro | | RickyShockley0 -
SEOMOZ Campaign Query
In SEOMOZ price plan if i select $99 for 1 month . Can i campaign 3 different websites using this one month Paid plan. Is this advisable?
Moz Pro | | Rajesh.Chandran0 -
Rankings Report not working
Hi (What happened to the User Voice feedback in PRO campaign reports? Another cutback because of scalability?) I'm getting sent here for Help on the reports It's Friday morning here in France ; I'm preparing a meeting with a client and as part of this I want their Rankings Report from the campaing I set up for them month's ago Half the keywords are showing up as "SAT" ; the message at the top says "Your keywords are updated weekly on Saturday. The last update was January 26th, 2013" They're not new keywords, if I click on them I get historic data up untill January 19th I'm guessing you had a problem on January 26th but why not put January 19th rankings rather than SAT ? The report is now useless. Here's the url if useful http://pro.seomoz.org/campaigns/54444/rankings Neil
Moz Pro | | NeilInFrance0 -
Site Not On Google, SEOmoz shows as 43
The site I'm helping with was at one time a page 1, even #1 on page 1. Lots of changes, problems when someone else did something and dropped to page 4 for keyword. After some recent tweaking I did, it no longer shows on rankings. No penalty on Google Webmaster, in Webmaster tools it shows the sitemap processed with no errors. SEOmoz still shows it at #43 in Rankings. Why does SEOmoz see it, but I don't? Site is www.plussizeplum.com (sorry, plus size women's lingerie) and keywords are "plus size lingerie".
Moz Pro | | dlcohen0 -
What's the future of SERP Tracking? And... Is SEOMoz's SERP Rank Tracking in compliance with Google Adwords API Terms of Service?
My question is: Is SEOMoz's SERP Rank Tracking in compliance with Google Adwords API Terms of Service? Background: The reason I ask is because Raven Tools is now removing their SERP Reporting tool because it uses scraped Google position data. So, it looks like SEO's will either have to find a new rank tracking tool or find new ways to traffic the effects that rankings have on a website traffic volumes. For instance, there is a way to get the position a search results was in Google when it was clicked. We could create a secondary profile in Google Analytics for each client and use a custom filter to record the position that the keywords was in when the search result was clicked ( http://www.seomoz.org/blog/show-keyword-position-using-filters-and-advanced-segments ) Or perhaps we'll have to use Google Webmaster Tools' SEO Report to get data somehow ( http://support.google.com/analytics/bin/answer.py?hl=en&answer=1308626 ) What are your thoughts on this? As you know, ranking data is still a great way to show clients if they are gaining or losing visibility in the search engines. It helps SEO's to report how effective their efforts have been. Because other ranking software companies uses Adwords API data to show the keyword search volume and advertiser competition of a keyword, they can not or eventually will not be able to use scraped ranking data any more. But, if another rank tracking tool out there doesn't need to be in compliance with the Adwords API TOS because they don't use that API to show search volume and advertiser competition, they can still technically provide their ranking data and not be violating any TOS, right? I'm just trying to understand the best way to continue reporting impact of organic keyword rankings on a website. Does the SEOMoz SERP Tracker comply with Adwords API? Is there another rank tracking tool out there that already is using Average Position data from the GWT SEO Report tool? Should we all just stop reporting rankings to clients altogether? Scott
Moz Pro | | OrionGroup2 -
SEOMoz Private Message Settings
Hi all, Is there a way to be notified (to my personal email address) when I get sent a private message? Thanks,
Moz Pro | | Unity
Davinia0 -
SEOmoz bar causes FF to hang
I use FireFox as my browser on a Windows pc. When I close FF it rarely closes properly. The process is still visible in the task manager. I need to end the process to shut it down. After researching the issue I learned this problem is usually caused by an add-on. I disabled my add-ons one at a time and it is clearly the SEOmoz bar causing the issue. I can run every other add-on without any problem but if I use the mozbar but itself, the issue occurs. I plan to report this problem to the help desk but first I wanted to ask if others are experiencing the same issue. The more data that can be collected, the easier it will be to resolve the problem. Thanks in advance for your feedback.
Moz Pro | | RyanKent0