Newbie question about long tail keywords
-
I am a little confused as to how search engines see and rank keywords. Let me explain.
If I have a fairly long tail keyword such as "buy natural progesterone cream uk" will the search engine also break this up into smaller parts such as "buy natural progesterone uk"," buy progesterone cream uk", "natural progesterone uk" and so on or will it only see the words that are next to each other like "progesterone cream uk".
Also where does cannibalization come into this?
I really appreciate any help I can get with this that furthers my understanding. Thanks.
-
Yes, thank you, Marcus. It's really helpful to learn more about the process and thinking behind the process for developing content that includes long tail search terms that will be relevant to readers and helpful for ranking. Cheers!
-
Marcus, thank you so much for the suggestions, they are excellent!!!
-
Hey, I did about 5 seconds of research.
Google 'progesterone cream' and skimmed over the first few pages. One was an FAQ with some of these questions skim answered on one page. Perfect candidates for creating a better answer on a single targeted page.
Then, I played around with the suggestions that Google.co.uk made for me when I typed in those words in different orders and then googled around those suggestions to get a few others.
Just do some research. Go to blogs, forums, blog comments, see what questions people are asking and if you can give better answers then you have a piece of content.
If you find a common question that has no authoritative answer then that is a great opportunity and remember the old saying: hard answers make for easy links!
Hope that helps!
Marcus -
Hello Marcus!
Can you please let me know how you found those ideas related to progesterone cream. Did you use Google keyword tool or some other tool(s)? I did a Google search for progesterone cream but it did not return those topics for me. I'm very curious about finding relative keywords for my site. Thank you in advance!
-
Hey Jean,
If you have this content, and it is working and bringing in visitors, then maybe your time would be better spent on some conversion optimisation and funnelling of that traffic into some kind of soft conversions.
Hope it helps!
Marcus -
Hi Marcus,
I wonder if you found my site? Of the 4 (sensible) suggestions you gave I have 3 pages with pretty much those exact phrases as their title and one that is very similar.!
In total I have around 100 pages on the site and am currently attempting to improve the on-page SEO for them in order to drive more traffic to these supporting information pages.
Sounds like I may have a better grip of this than I thought!
Thank you so much for the help and information. It was very useful to me and so reassuring to someone in a world that is somewhat alien to them.
And the cream really is magic! I know 'cos I use it myself and my husband doesn't have to lock up all the knives anymore.
-
Thanks Carlos.
SEOMoz says the domain authority is 44 and page authority is 52
I think the content is highly relevant, I would 'cos I wrote it, So I am looking good on that front then I reckon.
Learning this SEO thing seems to raise more questions than I have answers for but I am getting there slowly I think.
-
Yep, don't try and cram "buy natural progesterone uk"," buy progesterone cream uk" into your text. Google knows you are in the UK and hopefully that you sell progresterone cream.
A better strategy would be to create your product page and then create some content based landing pages to support this page and hoover up traffic looking for information about the product.
A quick Google gave these ideas
-
why do women need progesterone cream
-
how to use progesterone cream
-
how to take progesterone cream
-
what is progesterone cream
-
how to spell progesterone (okay, I made that one up).
But, you get the picture. Have one main page, optimise it and then lots of other pages that support information driven queries that can be used to show an offer for your magic cream and to target a wider range of keywords than the tired old money phrase that everyone is going for. You could even do a free sample or some such incentive to get an email address to keep marketing to these people downstream.
If your information pages are good, they may win some links. You may also be able to build some links to these pages a damn site more easily than to the money page and they will help promote that one for it's targeted phrases.
Hope this helps!
Marcus -
-
The search engine will break it up, whether you rank for the more competitive variations of "buy natural progesterone cream uk" will depend of the page/domain authority your site has and how relevant your content is to those keywords.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ideal Frequency of my related keywords
Let's say on my keyword If I take the 1 st 20 results of google they have an average number of words per page of 3000 words. On my page I only have 1500 words. Does it mean that the frequency of my related keywords should be half of what the others have ? What about if I am over their frequency is it a problem also ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Adding a secondary keyword or other keyword variation to the title tag affect ranking for primary keyword?
Hi Moz Community, According to Google Search Console, the main keyword for our website is undergoing a low click through rate, even though we have good ranking for that keyword (top 3). Currently, our homepage's title tag is "Brand Name: Primary Keyword". I am thinking about adding a secondary keyword or other keyword variation to differentiate our company from others in order to possibly increase the click through rate. Will this affect the current ranking for the primary keyword? Also, is the clickthrough data in Google Search Console accurate? Thank you! Best, Raymond
Intermediate & Advanced SEO | | raymondlii0 -
Real Estate Site Question
I'm working on this site: www.aldodavico.com - who is a real estate agent in Miami. Any ideas/best practices for SEO for a site like this one? It's got about 500 pages. I've never deal with such a huge site before.
Intermediate & Advanced SEO | | mrodriguez14400 -
Interesting site migration question.
Hi all. I'm looking for some thoughts on a migrations option we have. At the moment we have two E-Com sites ranking well for some of the same terms. An older site, and a nice new site. The older site is ranking very well for category and product terms, the new one is slowly coming up. Ideally we would like to have one site, the nice new one, and get rid of the old one. If I 301 the old site url's to the new sites will that bring the new site url's into the same position as the old ones? I'm just not sure how this effects sites that are already ranking well. Any ideas are welcomed but I'm really looking for a definitive answer. It's a big decision after all.
Intermediate & Advanced SEO | | PASSLtd0 -
Keyword as domain- worth buying it?
Hi, I just noticed that a top keyword for our industry is available as a domain, but for around $2,500.00 USD. For example, www.chicagoplumber.com. If we already have a pretty well established online identity as, let's say, www.chicagopipes.com, would it be worth buying the new domain and making it our primary? Thanks for your feedback! -Will
Intermediate & Advanced SEO | | WillWatrous0 -
How long until Sitemap pages index
I recently submitted an XML sitemap on Webmaster tools: http://www.uncommongoods.com/sitemap.xml Once Webmaster tools downloads it, how long do you typically have to wait until the pages index ?
Intermediate & Advanced SEO | | znotes0 -
Keyword Significance
I am seeing some very interesting changes in our non-branded keywords, and am curious to know how keyword significance in Google Webmaster Tools plays into ranking of a site. Say for example we are a photography website selling photography supplies. At one point our most significant word was Canon, but now it is photography. Would that mean that we would start seeing a lot of non-branded keywords generating from Google like "camera strap", "camera lens hood", etc. This is really good for us, but curious to know if the only reason we are seeing this is the shift in our keyword significance. Any insight? Thanks!
Intermediate & Advanced SEO | | NaHoku0 -
Architecture questions.
I have two architecture related questions. Fewer folders is better. For example, www.site.com/product should rank better than www.site.com/foldera/folderb/product, all else constant. However, to what extreme does it make sense to remove folders? With a small site of 100 or so pages, why not put all files in the main directory? You'd have to manually build the navigation versus tying navigation to folder structure, but would the benefit justify the additional effort on a small site? I see a lot of sites with expansive footer menus on the home page and sometimes on every page. I can see how that would help indexing and user experience by making every page a click or two apart. However, what does that do to the flow of link juice? Does Google degrade the value of internal footer links like they do external footer links? If Google does degrade internal footer links, then having a bunch of footer links would waste link juice by sending a large portion of juice through degraded links, wouldn't it? Thank you in advance, -Derek
Intermediate & Advanced SEO | | dvansant0