Is it worth paying to add an article to another website?
-
I have done some research into the types of sites that my competitors have inbound links from and upon closer inspection it appears that in many cases they would have had to pay for this kind of exposure.
I already do a lot of guess blogging (for free) in an attempt to get my content out there, but is it worth paying to add my content (with backlinks) to established sites with good Domain Authority or PageRank?
I, as I'm sure do a lot of you, have been inundated throughout my SEO career with offers to pay £X for this and £X for that. What is a good rate to pay? Is it dependent on what you expect to get back or is there an industry norm?
Happy for general chatter on this as I want to try it but if I am to get the budget from my manager I need to be certain it will pay dividends and is worthwhile.
-
You should only seek links from quality sites. Quality sites typically wont link to your site for money, but they do want quality content, and you can pay a well-known expert in that field to write quality content for that site and the article can include a link to your site. Everything should be relevant to your site (e.g. both the other site and the article). So, if you find a site you would like to link to your site, rather than asking them for a link, ask them if they would post an article written by an expert in that field.
Best,
Christopher -
I agree with the comments above put if it is a reputable and good quality site, would Google know if you were paying for if it's in your niche and good quality? I don't think so personally.
It's all about diversifying your anchor text and making sure sites you get good links on have your link within high quality and readable content that people would want to read.
Google can't see whether something is bought for or not, it can only tell what link is bad and gaming the system and which aren't.
-
Google doesnt like paid links that being said - It only pays if in a world without seo you would want to be featured on that site in that way- (dont over do it and dont use brokers reach out and negotiate the feature your self)
-
I personally won't pay to play. These types of scenarios are often when Google algo changes can come back to bite you as it can be considered gaming the system. Yes, people do it. Yes, there are agencies that make money off of selling the service to companies. Yes, it's common, etc.
I prefer to put my attention towards trade pubs and other legit sites and put content there and get backlinks. There could be cost if the pub wants an advertorial vs them doing an article, but it's still a more legit site than many others you could end up partnering with. And prices can vary too much per pub to be able to make a generalization on cost.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
About DA of the Website
Hi There, I would like to know why one of my website - https://patnalocalguide.com Domain Authority is not improving. It is not going up and down but it is maintaining its score between 10 since last 5 months. Not going above 10 or below. Why is it so? I'm conitnuously working on creating backlinks for the website and the DR score on Ahref improving but the DA is not. What steps to follow to increase DA? How to find out whats going wrong with our present strategy?
Intermediate & Advanced SEO | | MozByAnuj0 -
What are the Best SEO Website which you read daily
Hai Moz memebers, Can you pls suggest me some best seo websites that you people read articles everyday a part from MOZ
Intermediate & Advanced SEO | | SEO_GB1 -
Strange rankings on new website
HI All My website is 10 years old, and has decent rankings. The domain is www.advanced-driving.co.uk I have recently had a major overhaul of the site, before it was very outdated, with lots of duplicated content. My main keywords are "advanced driving course" and "advanced driving courses" both of which I am on page 1. However, since I have been live with new site - (5 days) I am not ranking for some easy win keywords. I have submitted new content thought webmaster tools, and whilst some content is ranking, others are not. The content not ranking is fresh and unique ( have used copyscape on all new pages). For example my homepage is on page 1 for "advanced driving courses london" - around rank 6. So I hand made some content titled advanced driving courses london to provide more of an exact match, outlining our courses in London and the routes we take - http://www.advanced-driving.co.uk/defensive-advanced-driving-courses-london/ However, this page which is unique does not rank at all....I have done this with another website and it worked well, but google is not understanding this at all. Also I am now on page 1 for "advanced driving course" but not for "advanced driving courses" - well I am but the page for the plural keyword is a page not really related - surely Googles semantic search should realise course and courses are the same! I suspect that Google is still getting used to my new website? No errors or anything in Webmaster tools... Can anyone confirm this - or outline if I have done something awful..!! Thanks Rob
Intermediate & Advanced SEO | | robert780 -
Website keeps dropping in ranking with no visible penalty.
Hi everyone! I would really appreciate your help on this! The website URL is: www.gipsydharma.com It has now been over a year, but we're finding it very difficult to start ranking for any useful keywords. Some keywords like: leather boots / boots for women / handmade clothing at some point went up to page 20, but have now dropped again below page 50. Now, most of our traffic comes from social media so the business is going OK. But the question still remains, what does Google have against the above URL? Its not a super amazing website, but it provides unique and engaging content and has zero spam. I also don't think its over optimized, but I may be wrong on this. Recently, I've also noticed that the Domain Authority has also been going down, it was 46 at some point and now its 40. There's no visible penalty and all the pre-Penguin links (of which there weren't that many, I think) were cleaned up months ago, without Google suggesting that. There are very few keyword rich backlinks and a lot of them come naturally anyways. So again, any advice would be greatly appreciated. Thanks in advance for your help!
Intermediate & Advanced SEO | | GipsyDharma0 -
Website Migration and SEO
Recently I migrated three websites from www.product.com to www.brandname.com/product. Two of these site are performing as normal when it comes to SEO but one of them lost half of its traffic and dropped in rankings significantly. All pages have been properly redirected, onsite SEO is intact and optimized, and all pages are indexed by Search engines. Has anyone had experience with this type of migration that could give some input on what a possible solution could be? Any help would be greatly appreciated!
Intermediate & Advanced SEO | | AlexVelazquez0 -
Website, webshop and blog. Subfolders or subdomains?
Hello fellow mozzers, I've seen a lot of discussion and confusion about whether you should use subfolders or subdomains when you have a website, a blog and a webshop.
Intermediate & Advanced SEO | | WesleySmits
Of course with subfolders the PageRank will be more effective since it's all in one domain. On the other hand subdomains will be a better user experience since you can focus on just the webshop or just the blog. Was wondering how you guys/girls think what would be the best way to handle this.0 -
Releasing Multiple Language Blog Articles ?
I was hoping anyone could give me some advice on my situation Our blog is a huge traffic source for us, we frequently release fresh blog articles on our English language website bringing lots of relevant traffic for a variety of different relevant topics Some of these articles would be very useful and relevant for visitors to our German website so i would like to get them translated and posted on our separate German language blog on our separate German website. The article text will not change much as the information is the same for Germany also How should i go about this without running into duplicate content issues with Google I looked into rel=alternate and realized that i cannot use this over two separate websites, i also thought about rel=canonical but it doesn't look like this would be suitable either Can anybody please give me any advice or thoughts on this ?
Intermediate & Advanced SEO | | Antony_Towle0 -
Pay on Organic Search Results
Are there companies out there that accept payment on the results they get for organic search listings? I have a site that I want to be number 1 for two terms on Google UK and .com and I while I dont think it will take much effort I would like to find a decent SEO company or person that can do this and be paid for the result. What do people think?
Intermediate & Advanced SEO | | clayts0