E-commerce Customer Reviews/Ratings Solutions?
-
Hi all,
Was wondering if based on your experience you could recommend E-commerce customer reviews/ratings solutions? Or if you prefer to use in-house built solutions.
I currently have proposals from bazaarvoice, Shopzilla and Reevoo.
Cheers
-
Unless you can find a 3rd party provider who allows you to "white-label" their rating/reviews to your subdomain, there is not much value having it. The review/rating system should work semi-automatic to block any type of spam and you should own the data (i.e. be able to export it).
Unless you can run this on a subdomain, there is zero SEO value for you though....
-
No problem.
I believe FeeFo moderate the feedback. We have had a good result when responding to any negative feedback.
-
Thanks Craig, I'll give them a call.
Just one last question; who moderates the comments and reviews? You do or they do?
Cheers
-
Hi Carols,
I know that for us that is work in progress but can happen. We are using there base system without any direct integration to our site (cost more than anything at the present time)
If you speak with them I am pretty confident they would be able to achieve exactly what you are after.
-
Hi Craig - Ideally I would like the reviews to be hosted only on my site so that I can benefit from the fresh/unique content.
If you look for the content left by reviewers on your site, you'll see that Google has indexed it on the FeeFo website https://www.google.co.uk/search?q=This+was+a+present%2C+but+of+course+I+had+to+try+it+on+myself...+Nice+quality%2C+so+much+so+that+I+did+briefly+consider+holding+on+to+it.+I+will+be+tempted+to+order+again+for+my+son.+There's+nothing+like+a+luxurious%2C+thick+new+dressing+gown+to+make+you+consider+your+own+worn%2C+threadbare+one%2C&oq=This+was+a+present%2C+but+of+course+I+had+to+try+it+on+myself...+Nice+quality%2C+so+much+so+that+I+did+briefly+consider+holding+on+to+it.+I+will+be+tempted+to+order+again+for+my+son.+There's+nothing+like+a+luxurious%2C+thick+new+dressing+gown+to+make+you+consider+your+own+worn%2C+threadbare+one%2C&sugexp=chrome,mod=0&sourceid=chrome&ie=UTF-8
-
I have used both Trustpilot, not that hot and now we are using FeeFo which seems to be working well. We have feedback at both service and product level, take a look on www.towelsrus.co.uk.
There technical team are working on a nice solution so as to allow both SEO benefits from reviews and also as we do currently receive back links from there site on reviews, so a double whammy.
There tech team are really helpful and very responsive so a good all round reviews solution.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Image Search Case Studies for E-commerce?
Is anyone aware of any e-commerce stores that have any sort of conversion rate from image search? Have any particular changes they've made resulted in an increase or decrease in sales?
Conversion Rate Optimization | | Alex-Harford0 -
How to find average organic traffic growth rate for ecommerce startup?
Happy Friday Everyone, I have a quick question: I am in the process of crunching some numbers to try and figure out an organic traffic forecast for a client. One of the crucial metrics I can't seem to figure out is traffic rate of growth over the next year or so. The reason this is complicated for me is that I have only ever done this sort of thing for an established business before, and had plenty of past organic traffic data to work with. What I am looking for is a source that could give me a reasonable idea of what kind of growth rates I might expect for a startup with practically no data; I would be perfectly happy with a national average for online retail startups. Any help would be greatly appreciated. Thanks!
Conversion Rate Optimization | | G2W0 -
Analytics (Other Than Google) & A/B Testing Tools
Hey, I have Google Analytics on my website, like most people, but I was looking at some other analytics and testing tools like heat maps, click maps, A/B, etc. I was hoping that some of you could recommend a few that you use to see where pages are going wrong, track user behaviour and to how improve conversion rate. I have had a look at a few websites like: https://www.clicktale.com/
Conversion Rate Optimization | | JonathanRolande
https://www.optimizely.com/ It would also be interesting to know how acurate these tools actually are, they seem quite legit. Cheers0 -
Conversion Rate Optimization Coruses?
Hi is there any well recognized certified courses like Google Analytics or Adwords qualification that Google offers. I'm after a course which is on split testing, multivariate testing and CRO overall. Any suggestions?
Conversion Rate Optimization | | monster990 -
Reviews not shown on google search & seller rating extensions (adwords)
Hello, we have 2 questions, regarding reviews from rating websites. 1. Reviews on google Search We have several reviews for our website www.theprintspace.co.uk from various rating sites (e.g. qype, yelp, remotegoat, etc.). When searching for theprintspace on google, only some reviews and only some rating website are shown, most are not. For qype, for instance, we have 8 reviews, but google only indicates that we have 3. The yelp reviews (and many others) are not shown at all. According to google, it takes a maximum of 2 months for the correct number of reviews to be shown on google, but the reviews have been online for over 2 months now. Is there any way this problem can be solved, so google shows the correct number of reviews? 2. Seller rating extensions on google adwords We would like the reviews to be displayed in our google adwords as a seller rating extension. These will include the merchant star rating for advertisers that are highly rated on Google Product Search. We are setting up a google merchant account to do so. Google says: "Ratings are based on the user reviews collected by Google Product Search, which aggregates reviews from a broad base of sources across the web, including Reseller Ratings, Bizrate, ReviewCentre.com and Viewpoints." Do you know if the following rating website are in google's "base of sources" and will thus be recognised and used in google adwords as rating extensions? Yelp Qype Scoot Remotegoat viewlondon tipped Or does google only source from big e-commerce rating websites? How do we get the ratings into our adwords? Thank you for your help!
Conversion Rate Optimization | | Waplington0 -
What are the strategies to follow while doing the weekend SEO Promotion during festivals for any kind of e-commerce website?
I need a complete online marketing plan for the weekend SEO activities. As it relates with festive time so the plan must be covered all the elements of online marketing as well as offline marketing methods.
Conversion Rate Optimization | | srpatnaik0 -
Would a feed of reviews from Tripadvisor be duplicate content?
I have a hotel directory. I am thinking of adding a feed that takes reviews of hotels from Tripadvisor and puts them on my site. I know that Google are cracking down on duplicate content with the Panda update. Would these reviews be seen as duplicate content and could it harm my site if I do this?
Conversion Rate Optimization | | mascotmike1 -
Ideal product page conversion/retention rate for eCommerce sites
Hi SEOmoz-ers, I was wondering if anyone has data regarding product page abandonment rate (% of potential customers that leave the site after seeing product pages) for websites like Overstock, REI or Zappos? As you may know the above mentioned sites do an exceptional job with product pages. It would be helpful to know what some of the leaders in this space are achieving in terms of conversion rate. What is your personal opinion about this? Thanks,
Conversion Rate Optimization | | Kush_VMI
Kush0