Help on blog topics for my niche
-
I'm looking for a couple of blogging ideas to get the ball rolling (mainly in my head) for one of the company websites I am working on. The site is https://perco.co.uk
The company is based around offering trenchless technology across the UK.
The first couple of posts are more like 'Latest news' items and I have only really come up with an idea of 'microtunnelling vs directional drilling'.
I didn't seem to get much out of ubersuggest, soovle and google instant.
Has anyone got any ideas?
Thanks
Shaun -
Thanks for your insightful reply Keri.
I especially like your last idea about having somewhere to point people to instead of re-explaining it again. It should hopefully make their thought process on what they really want as a blog post easier.
-
I don't have ideas -- but I bet the person answering the main phone lines for the company has ideas! So would the sales and customer service reps. See if you can meet with them and pick their brains. What are the most common questions they get tired of answering? What are some misconceptions people have about the industry? What would they love to have a blog post about to where they could just point people to the post instead of having to re-explain the same thing over again?
-
No worries Shaun.
If you can get a debate going between industry heads and influences, you could quite easily generate national PR.
Flooding is hot topic in the UK media atm, i'd exploit it while you can.
-
As they say, it's all in the execution. If you take a journalistic reporting approach, I think it's a good strategy.
It's really a matter of taste. Personally, I'm not one to bash competitors. However, I don't think there's anything wrong with distinguishing your product/services from your competitors.
-
Thanks Gyi,
Yeah it is about being environmentally friendly and reducing the amount of disruption caused to the surrounding of each job.
I like your ideas, they are different to Martins and give me some more to go on!
Would it be wrong to pick on places where it has gone wrong and how we would of done it different?
-
Thanks for your reply, Martin.
Obviously I'm looking at your ideas and thinking why didn't I think of that, but I expected that.
Your outside view is great as well as the example and it seems like a perfect opportunity to link in current events around flooding etc.
The route I'm thinking is writing how rail has been disrupted in the South West of the UK and getting a head quote. We don't have a big enough following yet to get opinions I don't believe.
-
From your site, I immediately got the sense that the primary advantage is the environmental-friendliness of your proudct/services. I'd focus on content around that theme.
Just brainstorming here:
- Why trenchless technology is preferable to other solutions in terms of environmental impact.
- News stories about "non-trenchless" pipe installation gone wrong.
- pipe installation cost estimator tool (including environmental costs).
- Disasters caused by trenching, etc.
-
Lots of things you can do, normally when i'm struggling for content i'll merge current events with an industry spin.
For Example:
UTXs and trackside drainage.
Find a latest news article about the recent flooding that is/was affecting transport and refer the link around the industry (email, social media ect) get people opinion (you could possibly get a guest blogger or get a industry head quote) a good piece of content could lead to inquiries.
other suggestions would be:
- Product History
- Advancing technologies
- Company snippets (target, sales, charity ect)
- Sales targeted blog
- facts and facets
- Top ten lists ect
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Lost almost all organic traffic. Need some help.
Hi Mozers. I blog about our son with Down syndrome (https://noahsdad.com) and you may remember me from this case study here on Moz. https://moz.com/blog/seventeen-ways-to-improve-your-blog-case-study I was getting close to 100,000k a month in organic traffic to our blog, then it slowly started to decline to the point where I am not only getting 3k in organic traffic a month. So basically I lost all of my traffic. I honestly have no idea what is going on or why this happened. I know everyone is busy but would anyone be up for taking a peak into my GA and search console and seeing if you can figure out what may have changed and why my traffic dropped off so much. Our website helps a lot of people so you'd be doing some good and it may even be a good case study post! Thanks so much!
Content Development | | NoahsDad0 -
Best way to handle blogs for a customer with a chain business?
I have a new customer who owns three local gyms. Each one has its own unique url. I intend to do some blogging for him, and would like it to be effective for SEO. Obviously, publishing duplicate content is out, but writing tons of new posts each month is beyond our scope. Would you recommend having one separate blog (with its own url) that is linked from each of the 3 main sites, or would it be better to create a blog on each site and alternate publishing articles on each one, putting a unique intro and link to the main post on the other two?
Content Development | | ScottImageWorks0 -
Authorship for Company Blog -- What if Employee Leaves?
This question has been sort of asked before but I haven't found any concrete answers. We've never really had a consistent author on our company blog. We had an internal employee writing, and then we outsourced for a bit, and now we're moving back to an internal writer. With all the transientness of our authors, who should we be using for authorship? If the new writer leaves our company, they take all their AuthorRank with them. Would it make sense to post all content under one of the founders or maybe even a fictitious employee? Edit: Orrrr do we get the new author to create a separate G+ Profile tied to their company email address that we can retain control over even if they leave?
Content Development | | RealWisam0 -
Should my client copy and paste his blog posts onto other professional sites?
I have a client who is an Attorney and participates in a couple of different Q and A legal sites. One of these legal sites is recommending to my client that he copy and paste his blog posts onto his profile page on the Q and A site. I understand my client wanting to copy and paste his blog posts onto these sites, as it will not only get his content in front of a larger audience, but also lend credibility. However, I've always heard that that could cause some duplicate content problems. Will my client's blog likely get penalized by google for copying and pasting his blog posts onto other relevant sites?
Content Development | | ScottMcPherson0 -
Does it do any damage to post my blogs for marketing community websites on my own website too?
I'm blogging quite often for one of the biggest marketing community's in the Netherlands and I want to post these blogs on our own company's weblog too. Our own blog is meant for sharing professional know how and boosting our identity as professional web agency. But off course, we also benefit from it SEO wise. If I post these blogs on our own weblog, I have to add a link to the original article on the marketing community website. So, my question is: will that cause any damage for our own website?
Content Development | | ThijsLeydens0 -
Deleting a Wordpress Blog Page with no inbound links?
What are the concerns I should have in deleting a WordPress Page that is no longer relevant or a duplicate? Note: This would be a page that does not have any inbound links to it.
Content Development | | CMCD0 -
Guest Blogging Question
Hi Everyone, Bit of a serious question here for me, Is it worth doing a guest post on a blog more then 2 times? As an example one blog I guest post on has a homepage PR6 which I have posted 2 times, now they have requested another guest post but im thinking would it just be better to guest post on a different blog? So my question in simple terms is: 5 guest posts on two PR6 websites or 10 guest posts on ten different blogs with PR3
Content Development | | activitysuper0 -
Blog question
If i attempt to split the blog and main site, how can Google recognize they are both owned by the same person.
Content Development | | seoug_20050