I have a general site for my insurance agency. Should I create niche sites too?
-
I work with several insurance agencies and I get this questions several times each month. Most agencies offer personal and business insurance and in a certain geographic location.
I recommend creating a quality general agency site but would they have more success creating other nice sites as well? For example, a niche site about home insurance and one about auto insurance.
What would your recommendation be?
-
I would have to agree. If you keep to a single domain, you don't have to spread your budget and effort out between other domains. Any piece of content you create can then, possibly, influence your entire domain.
-
Highly agree with Matt! Creating many other websites will divide your efforts and you might not be able to achieve what you can within a single website.
When all the linking will be under one domain the domain authority as a whole will increase, which will help the sub pages to come up from the desired key phrases.
When you will be working on the promotion and branding side, it will help you get tons of words out and which help you get natural links from verity of websites to single domain and branding will go high (online and offline)
Talking from my experience, Insurance in not at all an easy industry so even making separate websites will require lots and lots of work so my idea is to have sub pages under one domain so that all your efforts points to one domain and sub pages can win the business accordingly.
-
I agree with Matt. Build great content and Authority on one domain name and focus your strength and efforts there. Don't divide them too much. That way all the efforts you do within this site, helps and complements each and every page on the website. Works better long term.
-
I would probably recommend not sites, but landing pages.
yourinsurancesite.com/business
This way you keep the bulk of the SEO on one domain (as opposed to subdomains or niche site domains). You also stay with one login for all edits, etc. which helps streamline. Then, you can easily run campaigns to these main subfolders and track analytics per type of ins. more accurately.
I would say subfolders per agency would be the easiest and most logical SEO solution. There will be situations where this isn't necessarily the best (very big companies can usually afford to do proper SEO more than one domain and then having more domains can benefit you in the long run.) But for most insurance agencies and this type of sub-agency, I would think subfolders would be best. One of my best friends runs his own State Farm agency and they run it similarly.
http://www.statefarm.com/ agent/US/STATE/TOWN/AGENT-NAME-UID
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Multilingual Site and 301 redirection
Hey there awesome people of Moz I have this site that has many languages in it. The main language is English and my developer did the following www.example.com ( is the main site ) which redirects with a 301 to www.example.com/en if your geo location is supported by our languages then you will automatically be redirected to whatever language you have in your country but does the first language with is english have to 301 redirect to www.example.com/en ? I thought that the right way is to just leave /en at the root file. Thanks in advance
Intermediate & Advanced SEO | | Angelos_Savvaidis0 -
Should I Forward Niche Site To Main Domain?
I have a niche site that was hit by penguin. I was never hit with a manual penalty, but it is obvious the algo update hit the site. I have submitted a disavow file, but it doesn't seem to have made an impact. The site does have good rankings on Yahoo and Bing. Should I close this site and 301 to the category page on my main site (i.e tshirts.com forwarded to mainsite.com/tshirts.html)? The main site had a drop after penguin, but is now receiving more traffic than pre-Penguin. The impact is mainly keyword specific (i.e keywords that appeared in anchor text dropped). Appreciate thoughts.
Intermediate & Advanced SEO | | inhouseseo0 -
Breadcrumbs for E Commerce Site
Hi, Does anyone have experience with Breadcrumb nodes for e-commerce? http://www.google.com/webmasters/tools/richsnippets?q=http%3A%2F%2Fwww.overstock.com%2FOffice-Supplies%2FOffice-Star-Professional-Air-Grid-Deluxe-Task-Chair%2F2605023%2Fproduct.html What happens if your product appears in more than one category? Should you let google spider the various breadcrumb routes to the category?? Which one would take preference in results? Right now, for ease of management, we have not enabled category URL paths to the product - so the product appears right after the domain, for example, www.mydomain.com/en/myproduct.html - If we do enable category URL paths, Any comments or opinions? Thanks!
Intermediate & Advanced SEO | | bjs20100 -
What recommendations do you have for the SEO of this site?
Hello, Could you glance at this site and let me know if you see anything we could improve upon? www.nlpca.com A couple of notes: We're over-optimized for the term "NLP" on the home page. We're removing the footer links soon. We have 2 locations: San Francisco, CA and Salt Lake City, UT. Our main keyword is "NLP Training" but we would like to rank higher for the keyword "NLP". Also note that we're completely white hat, but we have international site-wide backlinks, and a couple of site-wide backlinks in site's footers - all friends and colleagues of ours.
Intermediate & Advanced SEO | | BobGW0 -
Site wide links removal
A website of mine has about 4,000 backlinks of which 2,500 of them are coming from one website to the homepage and about 6 internal pages. These have been built up over about 5 years, mainly via article posts. The site was recently hit via penguin 2.0 but has only had natural links built so i'm wondering if the sitewide links are in fact the issue? The website linking to mine is an authority source within its niche but the concern is the amount of backlinks coming from this one site and if it may now be seen as having a negative impact. When ive reviewed the links from this one site via a backlink removal tool about 80% seem fine and suggestions are to remove about 20% of the backlinks. Would you keep all the sitewide backlinks or remove them?
Intermediate & Advanced SEO | | jazavide
Have you come across a similar situation and how did it affect ranking/traffic?0 -
Why is this site not ranking?
http://www.petstoreunlimited.com They get good grades from the on-page tool. The links are not amazing, but are not super spammy. Yet it ranks for nothing they target Any reason why?
Intermediate & Advanced SEO | | Atomicx0 -
Site dancing
Hi guys I have a site which is dancing. I mean one day is on position 20 , if I put more backlinks is falling, after rising again,, I dont know what is going on. The site is 2 years old, pr 2, authority 35. Why this is happening? Usually when he appears again is ranking higher, but today he disappear totally from rankings. Maybe return tomorrow? But anyway why is dancing? Thanks
Intermediate & Advanced SEO | | nyanainc0 -
URL Structure for Directory Site
We have a directory that we're building and we're not sure if we should try to make each page an extension of the root domain or utilize sub-directories as users narrow down their selection. What is the best practice here for maximizing your SERP authority? Choice #1 - Hyphenated Architecture (no sub-folders): State Page /state/ City Page /city-state/ Business Page /business-city-state/
Intermediate & Advanced SEO | | knowyourbank
4) Location Page /locationname-city-state/ or.... Choice #2 - Using sub-folders on drill down: State Page /state/ City Page /state/city Business Page /state/city/business/
4) Location Page /locationname-city-state/ Again, just to clarify, I need help in determining what the best methodology is for achieving the greatest SEO benefits. Just by looking it would seem that choice #1 would work better because the URL's are very clear and SEF. But, at the same time it may be less intuitive for search. I'm not sure. What do you think?0