Multinational SEO
-
Hi all
The situation:
We have a .com website that is the core of our business over the last 3 years we have built this into a very sucessful brand. Customers are able to purchase products from our website and have it delivered anywhere in the world.
As part of the development of our business we want to obviously rank high within serps regardless of what country our potential customer is from.
We understand that we will need to translate much of our website to achieve this and that is something that we have in the pipeline.
My question is more aimed at the English speaking countries and how we should optimise our website for these.
For example:
websitename.com.au and websitename.co.uk were initialy setup as 301 redirects to websitename.com, however, we have now set them up as their own domains which display the exact same content as the .com website.
So to clarify the content on websitename.com/product1.html is also on websitename.com.au/product1.html and websitename.co.uk/product1.html
What would the best way to ensure that our .com.au and .co.uk gain traction within the appropriate country?
Is duplicate content still an issue?
All our prices are displayed in USD will this go againts?
We use US English (with a sprinkle of chinglish) as our websites copy languange should we change spelling for AU and UK?
Does anyone have any case studies and or other reports I can read that may help me find the right solution for us.
Thanks
Danny
-
First off, I agree with the advice that Charles has given you. Keep them all on the same domain! It means that your DA will help the authority of your pages aimed at other countries. Now, let me address your other questions:
-
Yes, duplicate content is still an issue. You can solve it using the rel=hreflang tag. This will tell Google for what country the content is meant. For instructions on how to apply it, check this post: http://searchenginewatch.com/article/2232347/A-Simple-Guide-to-Using-relalternate-hreflangx
-
Pricing your products locally can be helpful, in establishing your commitment to that market. I just read this article that could be helpful when thinking about that strategy: http://searchengineland.com/how-international-pricing-strategy-website-forms-impact-global-search-marketing-147265
-
If at all possible, localizing the way things are written will also show your commitment. We work exclusively on Spanish language projects, and I can tell you that we have to localize quite a bit depending on the market we are going after.
Let me know if you need any more help, I'll be glad to point you in the right direction if I can.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO rank down after Magento migration
Since November we migrated our shop from Magento 1 to 2 and our organic traffic has dropped by 50%. We still haven't figured out the cause (or a solution). Are there more Magento users who have the same issue? Charlotte (www.dochorse.nl)
Intermediate & Advanced SEO | | DocHorse0 -
Javascript and SEO
I've done a bit of reading and I'm having difficulty grasping it. Can someone explain it to me in simple language? What I've gotten so far: Javascript can block search engine bots from fully rendering your website. If bots are unable to render your website, it may not be able to see important content and discount these content from their index. To know if bots could render your site, check the following: Google Search Console Fetch and Render Turn off Javascript on your browser and see if there are any site elements shown or did some disappear Use an online tool Technical SEO Fetch and Render Screaming Frog's Rendered Page GTMetrix results: if it has a Defer parsing of Javascript as a recommendation, that means there are elements being blocked from rendering (???) Using our own site as an example, I ran our site through all the tests listed above. Results: Google Search Console: Rendered only the header image and text. Anything below wasn't rendered. The resources googlebot couldn't reach include Google Ad Services, Facebook, Twitter, Our Call Tracker and Sumo. All "Low" or blank severity. Turn off Javascript: Shows only the logo and navigation menu. Anything below didn't render/appear. Technical SEO Fetch and Render: Our page rendered fully on Googlebot and Googlebot Mobile. Screaming Frog: The Rendered Page tab is blank. It says 'No Data'. GTMetrix Results: Defer parsing of JavaScript was recommended. From all these results and across all the tools I used, how do I know what needs fixing? Some tests didn't render our site fully while some did. With varying results, I'm not sure where to from here.
Intermediate & Advanced SEO | | nhhernandez1 -
Technical SEO
Hi Team, What are the points we are missing on our website from technical SEO front? http://www.giftxoxo.com/
Intermediate & Advanced SEO | | Obbserv0 -
Cookieless subdomains Vs SEO
We have one .com that has all our unique content and then 25 other ccltd sites that are translated versions of the .com for each country we operate in. They are not linked together but we have href lang'd it all together. We now want to serve up all static content of our global website (26 local country sites, .com, .co.uk, .se, etc) from one cookie-less subdomain. Benefit is speed improvement. The question is whether from an SEO perspective, can all static content come from static.domain.com or should we do one for each ccltd where it would come form static.domain.xx (where xx is localised to the domain in question)
Intermediate & Advanced SEO | | aires-fb770 -
International SEO Question
_The company I work for has a website www.example.com that ranks very well in English speaking countries - US, UK, CA. For legal reasons, we now need to create www.example.co.uk to be accessible and rank in google.co.uk. Obviously we want this change to be as smooth as possible with little effect on rankings in the UK. We have two options that we're talking through at the moment - Use the hreflang tag on both the .com and the .co.uk to tell Google which site to rank in each country. My worry with this is that we might lose our rankings in the UK as it will be a brand new site with little to no links pointing to it. 301 redirect to the .co.uk based on UK IP addresses. I'm skeptical about this. As a 301 passes most of the link juice, I'm not sure how Google would treat this type of thing - would the .com lose ranking? So my questions are - would we lose ranking in the UK if we use option 1? Would option 2 work? What would you do? Any help is appreciated._
Intermediate & Advanced SEO | | awestwood0 -
SEO Tools
Anyone have any experience and thoughts about the woo rank website and seo tool?
Intermediate & Advanced SEO | | casper4341 -
Changing Servers + Effect on SEO
Hi, I am currently with a very slow server. Our website takes quite a while to load, FTP is very slow and content changes with Wordpress are slow because even the database connection takes a lot of time. However, my website ranks very well. Traffic has doubled in the last year. Our domain has been registered with this company for over 10 years. I am wondering if changing to a different hosting provider would have an effect on my rankings due to the change in IP.
Intermediate & Advanced SEO | | MangoMan160 -
Suggest some bes seo extensions for magento
hii i am new to eCommerce . i am planning launch my shopping website that sells multiple products like amazon in magneto . can any one please suggest me some best and necessary magneto extension for seo and extensions that help increases the sales . 2)best seo tactics that need to be followed for muti product ecommerce site seo please specify the keyword for the seo methods i will research about them like .product level leverage
Intermediate & Advanced SEO | | prakash.moturu0