URL language on Global Sites
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Has anyone looked into a page not ranking as well because the URL is in English when the subdomain is geared for a different country and different language?
I can defiantly see this taking away from the user experience, but didn't know if there was any concrete evidence or case studies that would show if it is a big deal or not for rankability?
I know this is a backwards question to begin with because the priority over rankability is always UX, but there may not be a way to fix it unless I can prove it is a big deal.
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I've seen this once - but it wasn't a test or anything - a lot of uncontrolled variables makes it hard to say it was the link or not. But, we changed and improved.
We had site.com/es/word. When we changed it to site.com/es/palabra and it started ranking much higher.
My guess would be that through co-citation and such, more sites link to /palabra/ type links than they do to English words. Perhaps the same has happened to you?
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