Which kind of testimonials increase more the conversion rate of and e-commerce website?
-
In an e-commerce website is it better to have:
a) Email of happy customers.
b) Reviews of customers ad hoc.
c) VIPs that use the product in sale in the website.Which of these from your direct experience works better?
Please show us what is working and what is not from your experience, suggestion, ideas, best practice to create an effective testimonial section of and e-commerce website are appreciated!
Many thanks in advance,
YESdesign team
ps. we don't have the budget for images and or videos…
-
Many Thanks Irving.
Do you have a couple of example of e-commerce that use that with microformatting? Just to understand what are the best practices in doing that.
-
I agree, i would ask the company if they have a plug in or some work around. if this CMS doesn't support it, maybe it makes sense to look at a CMS that is more up to date
reviews are in (also microformatting rich snippets will show the stars in search results) - testimonials often seem fake, anyone can write and post anything on their site. with reviews you can see where it is coming from so lends credibility.
-
Hi Johnny4B, thank you for your advice.
Unfortunately the e-commerce CMS does not support the product review and we have no budget for let the deveolper to add that functionality.
Do you know some "review website" in which every e-commerce should invest energy/time/money to be in?
Many thanks again.
YESdesign
-
Why not product reviews, used by almost every e-commerce website .... And used by me when I shop online
I imagine they are without doubt the most powerful sort of review on an e-commerce website, assuming of course they are good reviews
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best SEO Structure For E-Commerce With Products Using Multiple Categories
Hi all, I am in the process of re-structuring my e-commerce website for better SEO and user experience. I have done some keyword research and would like some advice on how best to structure my site around those keywords. For example, my site (All Things Nature) sells a brand of wooden sculptures (Woodsculp) and I would like to rank for keywords related to that brand, the brand by animal, the brand by collection and the brand by release date.
Content Development | | nb2e4fg
Examples of keywords could be: Brand by Animal: Woodsculp Dogs, Woodsculp Cats, Woodsculp Elephants
Brand by Collection: Woodsculp Pets, Woodsculp Safari
Brand by Release Date: Woodsculp Christmas 2023, Woodsculp Summer 2022 I would create each of these keywords as a category so that they can be found by a search engine and by users. I would then structure as follows: All Things Nature -> Woodsculp -> Woodsculp by Animal -> Woodsculp Dogs
All Things Nature -> Woodsculp -> Woodsculp by Animal -> Woodsculp Elephants
All Things Nature -> Woodsculp -> Woodsculp by Collection -> Woodsculp Pets
All Things Nature -> Woodsculp -> Woodsculp by Collection -> Woodsculp Safari
All Things Nature -> Woodsculp -> Woodsculp by Release Date -> Woodsculp Christmas 2023
All Things Nature -> Woodsculp -> Woodsculp by Release Date -> Woodsculp Summer 2022 The only problem with this structure is it would take more than 3 clicks (4) for the user to reach a product. How critical is this for good SEO and user experience? Would I be better off getting rid of the ‘Woodsculp by Animal’, ‘Woodsculp by Collection’ and ‘Woodsculp by Release Date’ categories? Structure would look as follows: All Things Nature -> Woodsculp -> Woodsculp Dogs
All Things Nature -> Woodsculp -> Woodsculp Elephants
All Things Nature -> Woodsculp -> Woodsculp Safari
All Things Nature -> Woodsculp -> Woodsculp Christmas 2023 The only thing with this is there would be a lot of categories under the brand name which might make it more difficult for search engines and users to logically follow. Would I be better off getting rid of the brand category and replace them with the keyword categories? Structure would look as follows: All Things Nature -> Woodsculp by Animal -> Woodsculp Dogs
All Things Nature -> Woodsculp by Animal -> Woodsculp Elephants
All Things Nature -> Woodsculp by Collection -> Woodsculp Safari
All Things Nature -> Woodsculp by Release Date -> Woodsculp Christmas 2023 This would organise things more logically but I would then lose the brand category (and the potential of the brand keyword ranking?) Would I be better off choosing one main keyword to use as a category and then use tags for the other categories? Categories: All Things Nature -> Woodsculp -> Woodsculp Dogs
All Things Nature -> Woodsculp -> Woodsculp Elephants Tags: Woodsculp Safari
Woodsculp Christmas 2023 The next issue I have is that I have products which could fall under several different categories. A product called Elijah Elephant, for example could fall under Woodsculp Elephants, Woodsculp Safari and Woodsculp Summer 2022. In previous e-commerce sites I have never assigned multiple categories to one product (I instead have used tags). Is it good practice to organise products under multiple categories for an e-commerce site? Thanks in advance for any help and advice.0 -
Website Progression
Hi, im a newbie and im getting a bit overwhelmed by the information regarding setting up the blog. im sure that
Content Development | | Jal__Jaun
when people start off they tend to have very few articles , and their designs would be much different from
what they have started? do people start off with hefty number of articles at the start? or can they progress
with few articles for SEO purpose? and the most important thing is that what would the layout be
at the start of the website design, im sure they wont be any homepage displaying articles from different
categories as there are only few articles so do we keep the blog page as the front page? please explain guys! thanks1 -
American and Canadian spelling on the same webpage (impact on website and rankings)
Hi guys, Just a quick question here - will google penalize a website for having both Canadian and American spelling on a webpage or negatively impact rankings? Appreciate your help with this. Mark
Content Development | | marktheshark100 -
Do you know any website you can get in touch with bloggers?
I would like to get in touch with some good bloggers who would be happy to write a blog about my company services. Is there any website where is the list of blogs so you can get in touch with them or buy blog post on their blogs? Thanks Lukas
Content Development | | Lukas-ST0 -
Blog.website.com or website.com/blog
Hello, I have a question, in some moz guidelines you can read website.com/blog is better/more recommended than blog.website.com. But when you look at the domain authority you see no difference. blog.website.com gets exact the same domain authority as website.com. So can somebody explain why website.com/blog is really better than blog.website.com? Or is there no difference? Thank you verry much
Content Development | | mystorenl0 -
Website update frequency as ranking factor
Hellooo, Anyone have more info about this issue? I own 1 e commerce site, and one blog about soccer. Both are brand new, e commerce is older few months, with more backlinks and soccer blog with very few profile links from soccer forums. The soccer blog, was updated regularly 2 times per day, and I saw a tremendous rise on visits. Later on , I stop to update it, and then traffic drop immediately . Notice that I stop to build links at least 1 week before I stop to post content. But the site still enjoyed an increase in traffic even after I stop to add fresh links , and traffic dropped once I stop to create fresh content. The other e commerce site, wasn't updated at all, but I was building links and I saw similar increase in traffic. Niche of the e commerce is very boring (industrial) and none of competitors own a blog. Site is quite big, with not even half of links from competitors but I almost outrank them all with internal linking on competitive keywords. (note that site have over 200 pages with at least 300 words each in contrast with competitor sites of 20 pages). Then I added a blog and I saw similar increase in traffic with the soccer blog. Once I stop to update again the blog, traffic dropped again.. anyone with similar experiences?
Content Development | | nyanainc0 -
Best Websites to help discover Topics
Hi I know I can use Twitter and latest posts on Google & Blogs, but I was wondering what are the best tools at the moment to use if you are looking to write about up to the minute information about a certain topic. Say the topic is London, is there a website or tag cloud to understand what people are saying about London right now? Anything better than Social Mention?
Content Development | | xoffie0 -
Meta descriptions and conversion rates
Hi, does there exist any good data on the correlation between the meta description and having the same text in the body text (as pre-ample in bold, for instance) and conversion rates?
Content Development | | vibelingo0