Content: Best Blogs Article
-
Hello,
For an Ecommerce site, I think a good way to get known is to write a "Best X Blogs" article, where X is a topic in your industry, and then letting the people you link to know about the article. I got the idea from a Mozinar.
My question is, how close does the X from above have to be in your niche? For example, if your product is running shoes can you write a "best athlete blogs" article? I'm worried about them reading the article, then leaving. In some smaller niches the topics closest to the product don't have much in the way of blogs out there.
So how close to your niche does the Best X Blogs topic have to be?
-
Hi
I guess it would depend on what the product is and what the article is about, I think the best way is to think like a customer. How would you see your customer using the blog? What would they be interested in reading about?
Using your example of the running shoes and the best athlete blogs article, I think it would work really well if you included in the article a picture of each athlete and then a link beneath the image to the page within your e-commerce website that has the pair of running shoes on that they are wearing.
That way you get an interesting opinion piece article that will encourage discussion as well as a link to your e-commerce website and different products within it. Hopefully this way people are less likely just to read the article and leave; instead they will have a look and see what type of shoes their favorite athlete wears. (and then hopefully buy them as well!)
Hope that helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What would be Best Content Starategy For My Dental Website?
Greetings to all Moz Fellows! Our organization specializes in digital dentistry, and we aim to establish a thriving blog focused on this subject to attract a wide range of clients from all across the United States. We would greatly appreciate any advice on the most effective strategies for achieving this goal.
Content Development | | SEOBrandBoca
@MOZ-LUCY1230 -
How do I get more traffic for my blog?
Hi there, I would like to know how to work on my blog to get more organic traffic. Thanks!!
Content Development | | lucywrites1 -
Developing supporting content for main ideas
I attended Mozcon this year and the session by Joe Hall "Rethinking Information Architecture for SEO and Content Marketing" has me considering some changes to our site structure and architecture. I'm currently putting together a landing page for our webinars but could things like webinars and case studies be considered supporting content to our main ideas? For example instead of my architecture being: home > webinars > webinar about an idea It could be: home > main idea 1 > webinar about an idea So my webinar landing page would link out to all of the different webinar pages on the site instead of being contained in this bucket. Just wanted to get some thoughts on this.
Content Development | | Brando160 -
Best Guest Blogging Plugin?
I have tried numerous times to use the MyBlogGuest plugin on my websites I manage for clients. I have NEVER had success with that plugin. Has anyone used that plugin and have it actually yield any results? I have followed all necessary steps, consistency, etc. Nothing. Is there any plugin out there better?
Content Development | | cschwartzel0 -
Best way to handle blogs for a customer with a chain business?
I have a new customer who owns three local gyms. Each one has its own unique url. I intend to do some blogging for him, and would like it to be effective for SEO. Obviously, publishing duplicate content is out, but writing tons of new posts each month is beyond our scope. Would you recommend having one separate blog (with its own url) that is linked from each of the 3 main sites, or would it be better to create a blog on each site and alternate publishing articles on each one, putting a unique intro and link to the main post on the other two?
Content Development | | ScottImageWorks0 -
What are the best wordpress theme clubs
Hi, i am looking for the best theme clubs out there for wordpress, i am looking for clubs that offer support and also ones that have a forum that you can share ideas as well as get support. any suggestions would be great
Content Development | | ClaireH-1848861 -
How quickly should one add content?
I'm building a content site (the model is AdSense revenue) around a certain niche, and I'm currently paying for about 6 articles to be contributed per week. I have the capacity to be paying for a lot more articles, however, so I'm wondering what, if any, factors exist to recommend building the site up slowly as opposed to throwing on e.g. 100 articles over the next week? Those I can think of are: 1. Going slowly leaves room for better keyword optimization etc. 2. Google seems to favor aged domains/content, so 100 good articles now certainly isn't as advantageous as 100 articles 2 years from now. All that being said, I still feel like the benefit in terms of traffic of adding more content now - since I can - might outweigh these considerations. Does anyone have any thoughts?
Content Development | | ZakGottlieb710 -
Blog Anchor Text SEO Query
Apologies if the following is a basic question but I am just starting out with SEO and I have seen this quite a lot recently on sites I have been on. My question is if you have a self hosted blog e.g. blog.site.com or site.com/blog and you use keyword anchor text in your blog post does that bring SEO benefits in itself or does the blog post have to be shared/commented by readers to have an effect? I have seen/heard of many sites spending a lot of money getting copy done or spending their own time and resources starting a blog but the blogs remain unshared or comment-less. I am starting my own blog to go with my social media and website so I wanted to establish the basics. Thanks in advance guys.
Content Development | | jannkuzel0