Google Authorship v Product Rich Snippets
-
Hi Folks,
So ,we have a website that we have fully configured with Product Rich Snippets (its an e-Commerce Store), including product image and the usual.
We are considering verifying the Authorship of the website for the client as they will have an extensive blog.
My question is, if we verify the Authorship of the website, which will Google use in terms of the rich snippet photograph in the SERP, will it use the product image as detailed in the Product Rich Snippet or us the company logo we have on the Google Plus page (Verified Author)
Or is it a case we only add the rel:author tag to pages without products.
Would just like to verify before we continue on as
Thanks in advance
John
-
Right now rel=publisher is being emphasised when it comes to Google+ Direct Connect - where a Google+ profile overview badge is displayed in the search results for a brand.
It's a pretty cool addition to your search results, but right now it's handed out algorithmically. You can't just declare ownership and see it there, so you'll need to build up a bit of authority before it appears.
-
Good luck!
-
Thanks all. I meant rel=publisher , just really wanted to establish that Google verification didn't mess with Rich Snippets, and well that's seems to be the case ,as it doesn't.
Just had a look through a lot of sites with rel=publisher, and there is no image displayed to the best of my knowledge
Guess I'll find out for sure in a few weeks hopefully
-
I did some more research and seems that you are probably right. Publishership shows the big box on the right of the search results. Try googling Moz: https://www.google.com/#output=search&sclient=psy-ab&q=moz&oq=moz&gs_l=hp.3..0l4.430.621.0.822.3.3.0.0.0.0.333.806.0j1j0j2.3.0...0.0.0..1c.1.15.psy-ab.u-o2krTtAw0&pbx=1&bav=on.2,or.r_cp.r_qf.&bvm=bv.47244034,d.d2k&fp=c582336016c8cd9&biw=1745&bih=980
I can really remember seing brand logo's in the search results though. If i ever see one again i will verify whether a rel=author or rel=publisher tag was used.
-
Still not verified whether rel=publisher displays a thumbnail in the search results, though.
-
Happy to help.
-
Thank you for confirming
-
Rel=publisher is for brands, rel=author is for individuals. Google pulls author information from individual Google+ profiles. WMT content guidelines state that each profile should have a clear, recognizable headshot of the author. Hope that helps.
-
I have seen company logo's in the search results from time to time. Can't think of an actual query right now where i found one though..
Unless it were people using it as an rel=author tag it should work (maybe google is still testing it and that's why we see them so rarily).
But that would be against Google's guidelines if i'm not mistaking. I'm not 100% sure that an author needs to be an individuel person. Can anyone confirm this?
-
I've tried that and everything shows up well with the tool but it never populated the search results with the publisher logo. I asked the same question her in Q&A and was told that the rel=publisher markup doesn't yet product a thumbnail in the results. Have you verified that it is actually working?
-
Chris, they do this in a lot of cases. If you have a Google+ company page try including the rel=publisher tag on a page where you did not use a rel=author tag. Use Google's structured data testing tool and you will see that they do show the publisher photo (which should be a company or brand logo.
-
To the best of my knowledge, Google isn't putting the thumbnail image in the results for those using the rel=publisher tag. I'd go with product rich snippet.
-
In my experience Google uses the Rich snippet information above the Authorship(publishership).
One more thing though. You mention a **company **logo and the rel=author tag.
You should create a Google+ company page and use the rel=**publisher **tag.Hope i have answered your question
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ensuring that Google Display my Meta Descriptions
Hello, I have a few pages that appear in SERPs with the page copy as opposed to the meta descriptions I wrote, is there any way to try & force the meta descriptions to be displayed? Its a WordPress site using Yoast
On-Page Optimization | | jasongmcmahon0 -
Sudden disappearance from google organic ranking
I have been ranked in top 5 for all relevant search terms for years. I have been in business for 25 years and am modestly speaking the best in our field. The name of my company is "Alaska Yacht Charters" and suddenly I have disappeared from Google search. Google "alaska yacht charters" and I am nowhere to be found. This all occured within days of my suspending my adwords account which I felt I didn't need because of my great organic ranking. What has happened?Geoff Wilson www.alaskanyachtcharters.com
On-Page Optimization | | akstory0 -
IMG ALT tags - should they be the same or the product title?
I have about 300 products. Should I make all my IMG ALT tags with my keywords, such as sea glass jewelry, sea glass necklace, sea glass bracelets? Or, should I make them what their title is, some of which do not pertain to the keyword, such as By the Sea. Some of my products do have keywords in them, but not all. I am hesitant on changing all the titles, as almost all URLs are indexed.
On-Page Optimization | | tiffany11030 -
Submitting URLs to Bing and Google
Does Submitting URLs to Bing and Google actually do anything? Is it worthwhile? What I mean is submitting intermittently individual URLS after already submitting the sitemap.
On-Page Optimization | | FCAbroad0 -
Google Index/Cashe questions
I have 15k+ pages. I have 4.5k pages indexed. What relation is the google cashe to indexing pages? My site gets cashed every two days. The competition in my SERP goes 2-3weeks to get cashed. What does this indicate? Is your cashe date your last google crawl? How can I get google to crawl my site? Is there a way I can get google to crawl my site starting from an internal page. This way I could set up a better linking structure that would benefit from doing activities that get that page indexed to help get my site indexed more thoroughly...
On-Page Optimization | | JML11790 -
Remove internal site SERPS from Google Index?
1. Internal Serp pages did not have a robots meta tag 2. As a result, client site has thousands (~4,400) of internal site SERP pages in the Google index. 3. We added the NoIndex, Follow attribute to all internal SERPS 4. We Disallowed: domain.com/internal-search-operator in Robots.txt 5. No new SERP pages are being indexed, but the other 4000 something that were already there are still in the index weeks later. 6. The pages are dynamically created and still work, so I can't use the Remove Content tool from google, because the pages don't 404. Is there any way to get these pages out of the index besides just waiting and hoping google eventuall drops them? Thanks
On-Page Optimization | | delegator.com0 -
ON SITE SEARCH INDEXED BY GOOGLE - no follow or no index
Google indexes alll our internetal searches: search box is brand - clothes types - size type - and for each page it creates a page that which creates duplicate page title and unnecessary content. Should I do a nofollow on the advance search or a no index. Many thanks for the info. Sonja
On-Page Optimization | | reallyitsme0 -
Alt tag matching product titles - e-commerce
Hey all, Just wondering if it is ok to match the alt tag to product titles. Imagine an e-commerce site that lists a whole lot of products on any one page for any one category. Each product listing has a thumbnail image beside it. The easiest way to implement this dynamically is to use the product title for the alt tag. Anyone had any experience with this? Is it overkill / spam of keywords - given that the product title is repeated. Our current situation is that our alt tags are simply blank or say 'photo' which is no good, and we have hundreds of thousands of pages. Cheers, Croozie
On-Page Optimization | | sichristie0