Google Carousel - What Should We Now Be Doing Differently?
-
Google Carousel is rolling out for even more topics. How does it affect or change tracking in Google Analytics? For example, if I am in the Carousel and someone clicks my listing, then Google completes a search for my property… then the searcher clicks through to my site organically. Will I know that someone originally clicked the Carousel or will I have no idea and simply see a Google organic click? Should we be optimizing our Google+ Places listings differently? How does this change our own organic keyword targeting? In other words, if I am in the Carousel should I go after a different keyword organically? Does anyone know how many people are clicking into the Carousel vs. the organic listings or even pay per click below? Searchers behavior will be altered because of this change. What say you all?
Articles That Relate:
-
Hi Katie -
You are one of several people I've seen raise this very question about analytics. The answer is - we don't know yet how this will affect data. It's a really good question! Stay tuned and I am sure there will be an avalanche of posts about this all over the web over the next couple of months.
Right now, what seems clear to me is:
-
having a really good photo is critical in the carousel; some businesses are coming up with a Google Map instead of a photo and that certainly looks generic.
-
having your citations in good shape are really important, because once someone clicks on the image, everything below the carousel looks like some form of a citation to me
-
you still need to do everything you've already been doing in terms of having a strong website, a clean Google+ Local listing, reviews and citations.
Beyond this, the next few weeks will point out strategy changes, if any, for local business owners to be aware of. This is going to be quite a ride!
-
-
Hi David:
I am in the hospitality industry and am seeing it for hotel terms and some B&B terms.
I can see it for:
- "Monterey Bed and Breakfast"
- "Carmel Hotels"
- "Things to do in Denver"
- "Melbourne Beach Florida Hotel"
And more... hope this helps!
Katie
-
I can't get it to work for anything other than restaurant search terms at the moment. Can you confirm you've tried it and it worked for something non-food industry oriented? Also curious about what contributes to their numbered rating system and how to possibly optimize for that now.
Sorry to answer your questions with more questions!
-
FYI I just announced the carousel launched - it's official and rolling out now!
-
I've been posting about the new carousel a lot too, since it was 1st spotted in the wild and have many of the same questions you do.
Since I have not been lucky enough to sit on a test server that is displaying carousels yet, I have not had a chance to investigate. Have only seen other people's screen shots.
But I have a strong feeling this is launching soon, so when it does I can investigate more. At this point I'd only be guessing. But again GREAT questions that I hope will spark a good discussion.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does Google Image Search consider meta data (EXIF) when looking for a location?
Does Google Image Search consider meta data (EXIF) when looking for a location? Is it essential to define the meta data in order to rank top with images?
Image & Video Optimization | | fduo0 -
How much can our page title, URL and alt-tag differ without negatively affecting SEO?
We are a bridal store selling wedding dresses and bridesmaids dresses. We are wanting to know how much our URL and page title can differ, whilst still optimising SEO. For example, for the category Wedding Dresses, the URL contains wedding dresses, so can we use " the best wedding dresses in Sydney" in the page title? For the bridesmaid dresses (URL is /bridesmaiddresses/) can we use " buy best bridesmaid dresses online in Australia"? Can we use terms such as "buy best black dress in sydney", "buy online in australia" or "shop online in sydney" in the alt-tag, additional from the page title .i.e. adding extra keywords in the alt-tag that do not appear in the title? Would this be classified as keyword stuffing? In our main categories .e.g. Wedding Dresses, can we add "best wedding dress store", "buy wedding dresses from best wedding store in sydney" in the alt-tag? Thank you.
Image & Video Optimization | | CostumeD0 -
Link building to Google+ profile: any local SEO value?
Has anyone found value in building links to Google+ profile for local seo rankings? My gut tells me that it will, but I am not 100% sure. If it does, then does that mean that all the traditional SEO factors that would go into ranking a site organically also work for ranking locally for certain keywords? So far, I have found that the best thing for moving up rankings is reviews on Google+, but then does that make local SEO (from a high view point) just a race for high reviews and building the most citation? I am feeling like the differentiator for local SEO is UN-structured citations and links to Google+ profiles. Any thoughts? See you at MozCon!
Image & Video Optimization | | tonyflorespsa0 -
Getting a Google Places listing verified on an automated phone system.
I've been having issues getting my Google Places/+ listing verified as we have an automatic phone system. If you call our office you have to dial a number to reach an actual human being or before you can leave a message. Whenever the Google Bot calls we aren't able to receive our Google Place verification code. Currently.. there is no option to send a postcard.. which is weird because for awhile that was the only option. Has anyone had any success on an automated phone system & how did you do it? Thanks!
Image & Video Optimization | | DCochrane0 -
Consolidating mulitple Google+ Local pages with one Google+ Page
Hello All, I have trawled the internet, but can seem to find the answer to this question: "How will Google integrate multiple Google+ Local pages with one Google+ Page?" A bit of background to this. I work for a company that started online, but has since moved into retail stores. We currently have 14 stores around the UK. Now each of these stores has a Google+ Local page which were automatically converted over from the old style Google Places pages. I have read that these pages should be integrated with our regular Google+ account. All of the examples I have read about seem to relate to offline businesses that have moved into online, rather than online business that have moved into physical retails stores. And these examples are just one store, one Googe+ Local listing & one Google+ business page. That seems simple enough... but what about multiple locations?! Do I just need to sit on my hands and see what happens? Or are there things I can be doing now? Cheers for any help! Rich
Image & Video Optimization | | JBGlobalSEO0 -
Url in Google Places bulk upload
Hi, I'm preparing a bulk upload for Google Places and have a question about the url of every individual place. The website is structured this was: www.website.com/entrepreneur-X
Image & Video Optimization | | nvs.nim
www.website.com/entrepreneur-Y
... But you can reach every individual entrepreneur like this as well: www.entrepreneur-x.com
www.entrepreneur-y.com
...these URL's redirect to the pages listed above and they use the e-mail address info@entrepreneur-y.com Should I use www.website.com/entrepreneur-X or www.entrepreneur-x.com in the bulk upload? I think it's best using www.website.com/entrepreneur-x because the other url is a redirect. What do you guys think??1 -
Can or should you use a residential address for Google places?
My first thought is no. But I am definitely looking for some loopholes. If there is any way to make this work, please share your thoughts.
Image & Video Optimization | | itrogers0 -
How do I get Google Places to pick up my reviews from other sites?
I have reviews on Yelp, Insiderpages.com, and Citysearch. All of my contact information matches up, but Google does not seem to be finding them and adding them to my Google Places page. Is there anything I need to do to make this happen?
Image & Video Optimization | | vinnyb20000