Researching where your brand is mentioned in Social Media
-
Greetings from Hot & sweaty Wetherby
Ok imagine you want to launcg a socaila media campiagn for a client but before you jump into creating a facebook business page you decide to do some research first ie youw want to know if & where you brand is being discussed. So my question is:
"What social media tool can you use to identify which social media platforms (Twitter, Facebook etc) is being used to discuss a brand"
Thanks in advance,
David -
If you an agency and can allow Sprout Social to access their social profiles, then you can just setup another group under Settings > Users & Groups. But grouping is only available in Standard, Deluxe, and Premium plans.
If you do not have access to social profiles, you "could" just add the other three brand names to your keywords and it would essentially search for your initial brand + the three others. The reporting may get a little messy, but you could easily filter things out by checking/un-checking the keyword(s).
Mike
-
Ive Just jumped through the subscription hoops for both Hootsuite & Sprout Social. Ive noticed they just ask for 1 account to monitor but i want to research another clients social chatter. So my question is:
"Do you have to pay extra to monitor say three brands?"
Grazie -
Thank you for all your replies, now i a actually do some research before jumping in!
Grazie tanto,
David -
Hootesuite is another option. They have a free trial version.
-
Hi David,
I am actually in the same process, except in-house. I am currently looking at:
- SocialBro
- Mention
- Vocus (mainly bc we are already using this for other PR)
- Sprout Social
In my opinion, Mention and Sprout Social are definitely the best out of the 4 I listed. They are extremely easy to use and configure.
Both have free trials, which I'd recommend you check out to make sure that it suites your needs.
If I had to pick, I'd probably choose Social Sprout (and I "think" Moz actually uses Social Sprout come to think of what I heard previously). It gives you great information and the weekly summary reports are pretty awesome.
I'd recommend a trial before jumping into anything. Or do what I did... set up 4 trials at the same time and compare your findings across the different software.
Hope this helps.
Good luck,
Mike
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
On a website, is the most effective user experience for the social media icons to open new tabs?
There is debate around what is most effective for user experience. When a user clicks on the social media icons on our site, should a new tab be opened for the social media page or should the website redirect to the social media page?
Social Media | | Sable_Group0 -
Diving into Social Media...
Hi Our company has a Facebook page - it's pretty outdated and barely used. I want to change that, but wondered if anyone had any advice on how to start it up again? It hasn't been used for a while, so how do you start off with your first post? Or do you act like you have been there the whole time... probably not the best idea. We don't want to confuse people or look stupid with the first post. I want it to be regularly used for content, community building and demonstrating the personality of the company. Thank you 🙂
Social Media | | BeckyKey0 -
Social signals: are they weighted differently?
I know social signals affect your site's ranking: but does it make a difference whether these come direct from your website (eg, people click on the Facebook button on a page, which is then posted to their own profile - ie, they create their own post) or whether people are share/like a post you have created on your Facebook account which contains a link to your website. Are they seen as equally as useful/important?
Social Media | | SuperCooper0 -
Social data for links
Hey can anyone recommend a tools out there, which can look at a list of urls (over 20+) and it will show the social stats for each url (e.g. number of Facebook Shares, Tweets, etc)? Or a tool which searchers within a certain category or niche (might be based on the keyword you entered), and finds the most shared content? Cheers, Chris
Social Media | | MBASydney0 -
Social Signals CONFUSION
You know how sharing on social networking sites can act as social signal for ranking but I was wondering that what type of sharing on fb/google + ? does it has to be our site links all the time or any sharing other than our own site links matters too ? lets say if we are just discussing something on fb/google+ without our site link does that count too? social signal is sent only when we share our own sites link on social sites or through any kind of activity on our social fb/google+ page ? If you want to tell anything else connected with social signal please go ahead ..
Social Media | | Personnel_Concept0 -
What Happens To Social Media Love After A 301?
Say you have a WordPress site with a number of posts that have all been given lots of tweets, G+, FB likes and other social media love, and say you are showing that using a social media plugin on each post that shows the counts of all of these. If you 301 redirect the pages to another site, will the social media love counts follow, or will the page on the new site have to start again as far as social media is concerned? QhqeL
Social Media | | diywm0 -
Social button yes or social button no...
Hi everybody! It's quite clear that if you have a pretty, clean, compact html code on your website, Google loves you as a lovely mom does with her kids. But it's not a dream world and you have actually to choose between social and clean code. In fact to add, for example, the Facebook social button, you have to include some files from the Facebook servers. Even though the googlebot doesn't download them (but people do, with page optimization decreasing), it reads some javascript code. Moreover you have to add some code where you want the button appears. I think it hasn't much sense for the googlebot, so that could it be punitive for your website / page to place that bunch of code? In the end my question is the following: Does the social power win against negative factors like additional files to download and a bunch of ugly code in your body? social power > bad factors (file downloading+more code)?
Social Media | | jobintourism0 -
Social Content Posting - Post to Facebook, Google Plus, Twitter and Linked in at the same time
Hi, Is there any means of posting new content for my companies various social profiles in the one go rather than having to log into each one? This would save a lot of time. Thanks
Social Media | | fdep0