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  4. Badges For a B2b site

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Badges For a B2b site

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  • DavidKonigsberg
    DavidKonigsberg last edited by May 31, 2011, 1:39 PM

    love this seo tactic but it seems hard to get people to adopt it Has anyone seen a successful badge campaign for a b2b site? please provide examples if you can.

    1 Reply Last reply Reply Quote 0
    • DavidKonigsberg
      DavidKonigsberg @MBayes last edited by May 31, 2011, 2:23 PM May 31, 2011, 2:23 PM

      Looking to do something for a promotional products site- not sure if its a correct fit

      1 Reply Last reply Reply Quote 0
      • MBayes
        MBayes last edited by May 31, 2011, 2:18 PM May 31, 2011, 2:18 PM

        We have utilized "top 10" badges for certain categories.  As long as there is real value in the badge, as both of the other responses refer to, you can have pretty good success.  The badges all had clear information available on why it was on the site, and why it meant something to the person seeing it.

        Would need additional information about the badge and value to help much.

        DavidKonigsberg 1 Reply Last reply May 31, 2011, 2:23 PM Reply Quote 0
        • RyanPurkey
          RyanPurkey last edited by May 31, 2011, 1:58 PM May 31, 2011, 1:58 PM

          Several in our space come to mind: Google's Certifications (AdWords, Analytics, etc.). Eloqua is also offering an Accreditation program to customers and planning to open it up to the public: http://www.eloqua.com/services/eloqua_university/Eloqua_Accreditation.html

          The shopping badges are also popular: verisign, hackersafe, etc.  The most successful B2B badges all seem to really represent something -- knowledge, security, etc -- instead of being a badge for badge sake.

          1 Reply Last reply Reply Quote 2
          • ThomasHgenhaven
            ThomasHgenhaven last edited by May 31, 2011, 1:52 PM May 31, 2011, 1:52 PM

            In my experience, there are two ways to pull off the B2B badges tactic:

            1. For B2B badges to work with big brands, you probably need to be some sort of industry leader being able to give out awards that actually mean something.

            2. If you are not an industry leader, you can give awards/badges to those companies not receiving a whole lot of attention usually. They tend to be used a lot.

            The best example I can think of is Google's AdWords / Analytics certifications used by quite a lot of SEM agencies.

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