About Us in the Footer
-
For our new site we created a simple navigational footer. The development team wants to put a short "About Us" paragraph with relevant links to our products or services.
I know putting footer links for the search engines is a big no-no, but is this different because it's meant for the users convenience?
This is an image of our unfinished footer: https://www.diigo.com/item/image/3vpdp/jihw Are there any other changes we should implement?
Thanks!
-
Hi Rachel,
If you're planning to put an About Us description with relevant links, with the aim of driving visitors to your product pages, I would recommend you putting it somewhere above the fold instead of putting it in the footer. The footer is the last thing the user will see when visiting your website, and is probably a better place to put links which are less important.
An exception to this I can think of is if you are running a blog where the latest posts play a more important role. In that case, putting an About Us description in the footer (e.g. Copyblogger) will be wise.
-
Yes.
It's the first thing I read on the page that tells me what they do.
I could have gone to an "About Us" page, "Our Mission" or "Our Guarantee" page and got the same/similar or something less informative.
In the process, they're also sending their homepage authority to pages they value.
The link to the sitemap is the least helpful link in that paragraph.
-
Even though it's there for linking purposes only?
-
Hi Rachel,
The "Did You Know" paragraph does not appear to be in the footer.
I clicked on a category and a couple of products and the content is not there, so it is not run-of-site.
The footer will appear on every page of a site.
I don't have a problem at all with the "Did You Know" paragraph on the homepage.
-
Thanks for responding.
The other links in the footer are not in the main navigation bar on our site (Terms of service, wholesalers, about us...). But the links that we will be putting into the about us paragraph are for specific best selling products we want our users to buy that are part of our main navigation funnel.
Take a look at this site: http://www.brickhousesecurity.com/ it's a very nice site but the paragraph close to the footer comes across as a bit spammy. This is something the development team is interested in. Is this considered going against best practices?
-
If the links are relevant to users to navigate the site, how is that any different than the other links you show there in the footer?
I think your concern stems from when someone buys a link on another site and it is put in the footer across the site. That is a different situation and generally a no-no. That has to do with external links.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do web design footer links of websites you build have value?
Hi everyone. I am trying to build up DA for my site and create linking opportunities with my clients sites but I am not seeing any link value. I just did a redesign with another firm and we built out www.denbow.com . We have links to our sites in the footer but for some reason it's not being indexed. Can someone help me understand if it is good to put built by a href link in the footer? I've built almost 12 sites in my first 1.5 years of being in business for myself and I thought the links would pass some sort of value. Thanks in advance for the help and education. Regards, Noob Gary
Technical SEO | | gdavey0 -
Cities in Footer
Good afternoon! For SEO I put all of the cities and states my customer serves ( over 40) in the footer. Will this help or hurt seo. Also if it does hurt is it better to create a page of cities we serve and write some content around the different communities? Thank you!
Technical SEO | | EmSt0 -
Should we nofollow footer social links?
Like most sites today we have a whole raft of social links in our footer, these are on every page of the site and link out to Facebook, Twitter, YouTube, etc Should these links be nofollow to avoid juice leaving our site or would you recommend allowing them to be followed to increase the power of these social sites? Is there a definitive Yay or Na on these social links?
Technical SEO | | Twist3600 -
Hiding Price html component for all countries except US
Hello everybody, We are planning to have a new website soon, which will be an E-Commerce website for people from the US, and non E-Commerce website for people from other countries. In other words, in the poduct pages, we would like to have the price of the product shown to the users from the US, and on the other hand we would like it to be invisible for users outside of the US. We thought about setting the html elelment of the price to be visible only for US users (by ip). My question is - can Google crawler see this as potential cloacking, since we hide some of the content to some of the users (while google might scan it from US iip address)? Thanks in advance...
Technical SEO | | skifr0 -
Links in Webmaster Tools that aren't really linking to us
I've noticed that there is a domain in WMT that Google says is linking to our domain from 173 different pages, but it actually isn't linking to us at all on ANY of those pages. The site is a business directory that seems to be automatically scraping business listings and adding them to hundreds of different categories. Low quality crap that I've disavowed just in case. I have hand checked a bunch of the pages that WMT is reporting with links to us by viewing source, but there's no links to us. I've also used crawlers to check for links, but they turn up nothing. The pages do, however, mention our brand name. I find this very odd that Google would report links to our site when there isn't actually links to our site. Has anyone else ever noticed something like this?
Technical SEO | | Philip-DiPatrizio0 -
Headers & Footers Count As Duplicate Content
I've read a lot of information about duplicate content across web pages and was interested in finding out about how that affected the header and footer of a website. A lot of my pages have a good amount of content, but there are some shorter articles on my website. Since my website has a header, footer, and sidebar that are static, could that hurt my ranking? My only concern is that sometimes there's more content in the header/footer/sidebar than the article itself since I have an extensive amount of navigation. Is there a way to define to Google what the header and footer is so that they don't consider it to be duplicate content?
Technical SEO | | CyberAlien0 -
We have duplicate page titles on the footer menu section of our site. Is this considered spammy?
When our new site was in development stages our digital agency convinced me that we should have duplicate menu links in the footer section of the site. The general justification being that the menu links are key word relevant. I have received opposing opinion from SEO advisers indicating that these duplicate menu links could be considered 'spammy'. I would appreciate some views on this please
Technical SEO | | saints0 -
Is it ok if a company address is located in the footer which is in a external php file?
We all know that a company's address must be in the footer on every single page. But what if that actual address resides inside an external php file. Meaning the entire footer is an external php file. Will that affect local seo negatively? thanks for your help.
Technical SEO | | RogersSEO1