Is building a Link Network from scratch a good idea?
-
My SEO agency are suggesting that they will build a Link network from scratch by buying domains and building blog sites on them. All sites that link to my site would in theory be 'clean' and as we build up their authority we increase the value of the links to my site. One of the upsides is taht we would have complete control of all the links. This does sound a bit spammy but in theory could it work?
Any input is much appreciated.Regards
John
-
to create a link network I should have said!
-
ok looks like a bad idea to create a nink network.
Thanks for the input guys.
John
-
I wouldn't really recommend you ever build a link network, but there is plenty of precedent for successful content networks. (e.g., buzzfeed, gawker, etc, etc.)
If you're doing it for the links, then give it up already because it's going to be terrible content and you're not going to be able to "build authority" as much as you think. The result will probably be you'll have 6 junky blogs that all get de-indexed in the course of a few months.
If you're actually interested in putting good content on them and building useful websites (and let the links land where they may) then it might actually be fruitful.
-
John/Thomas are 100% correct. If it's not natural, it's spammy and Google is getting quite good at recognizing this. Even if it not recognized today, it will be in the near future. Small decisions today can lead to big trouble tomorrow. STAY AWAY!
-
John,
I agree 100% with Chris do not under any circumstances build a link network. You are much better off not messing with Google's temper. Essentially if you were to do that even with the best intentions you would be waiting for it to be destroyed by Google rather it's immediately or if it is in the far future it will fail.
Do not do this under any circumstances I hope this is of some help,
Thomas
-
Hi Chris,
Thanks for that.
John
-
Sounds spammy because it is spammy.
Short answer no
In the short term it could work but in the long term you would be fighting google, it makes more sense to run a singular blog and increase authority on one blog (especially if its a niche) and if it goes really well you can set up more however creating multiple of the purpose of gaining links will end badly and make your site look spammy in the eyes of google. You need your site to have natural links for different sources if it has loads of blogs pointed to it it won't look so great.
Google is always tweaking its algorithm and has already shown a distaste for guest posting so think carefully about the longevity and effort it would require.
May want to rethink your strategy if you ask me.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How many links per week/month should a link building campaign acquire?
I am running a linkbuilding campaign for my company. I am mostly focusing on guest blogging opportunities and responding to emails from HARO. How many links would I have to acquire each week or month to be considered doing a good job over a 6 month or a year time period? Thank you,
Link Building | | fersu0 -
How does a good link portfolio look like ?
I have been reading a lot about bad links and unnatural links on these forums, but i m not sure how a good back link portfolio looks like, can some point me to the right direction ? maybe with some examples, what is the one most important factor for a good quality link ? thanks
Link Building | | orion680 -
Multiple link building strategy for multiple clients
We deal with about 200 clients for a series of websites. We create a number of articles articles per site per month. A company we used to do link building for the websites it turns out were doing a lot of spinning which has been hard hit by the new penguin update. I'm actually really happy about it as it means we can now do some legitimate SEO on their sites. Any ideas of what the best strategy would be for this amount of sites which we are already creating shareable content for?
Link Building | | acs1110 -
Are Non Followed links good or bad for my website?
I have 3,000 followed links and a 1,000 non followed links. The non followed links are from an advertising campaign. Do these hurt or help me? Thanks Ron
Link Building | | bsofttech0 -
Recommendations for a good outsourced link building partner
Merry Christmas everyone. You shouldn't really be reading this question on Christmas Eve but as you're here... ...I'm looking to outsource most of my link building to a good partner. Can anyone recommend a person or company that they have used in the past who has delivered good results. I have used oDesk in the past and paid peanuts and got appropriate results in return. Poor quality links that everyone else was going after and that disappeared after a few days or weeks. I am very dubious of using these automated link creation sites the web is littered with, and most of them are dodgy link farms or worse. Ideally I would provide a set of keywords each month and the partner would spend their time working on links based around these terms and the content on our site(s). Your comments, suggestions and ideas are all very welcome. Have a fun Christmas everyone Scott.
Link Building | | eseyo20 -
Best link building activities to increase velocity.
I'm running my own web based company selling security software. I'm a one man band and do the programming, web design, SEO etc. all myself. I've taken a very white hat approach so far and spend all my time writing guest posts and getting them published on tech blogs (I get 3-5 links per week doing this). The only tool I use is Buzzstream and I've been doing this for about 6 months now. I'm starting to see a few results but whenever I look at my competitors I see they have links from thousands of root domains. I feel like I need to increase my link building velocity with a new activity which will yield a much greater number of links than I am able to create using my guest posting strategy. I'm not keen to start spamming article directories or any other short term activity. I dedicate about 8 hours per week to SEO and I could afford to spend around $700 per month if necessary. Any help would be much appreciated.
Link Building | | Riona0 -
Link Building - Goals and Expectations
I'm trying to set concrete goals around link building and I'm wondering if anyone has any insight on what is reasonable to expect. If we are reaching out to 10 sites a day in a non-spammy, relevant way, is it reasonable to think that we'll get 5 links back, 2 links? I just don't know. Tips and tricks are welcome too!!
Link Building | | ehorndahl0 -
To hire a link building company.... or not?
I am doing a lot of the niche partnership link building but I am looking for a company to compliment some of my work in other related areas. Need some advice from the group. A couple of questions: 1. I'm looking for a company to acquire around 20-30 links per month. Not talking about easy directories or social links, but good (PR 3+) sites that are somewhat related to my business. Is that a reasonable request? 2. What should I expect to pay for this each month? 3. Any good suggestions on companies in the US. I am a small startup with a fairly limited budget, at least for now? Thanks everyone!
Link Building | | paddlej0