Building an optimised friendly website
-
We are in the process of having a new website built and was wondering what factors do we need do we need to instruct our web company to include, at the build phase, to ensure that we can easily optimise it for SEO purposes. They have designed us a previous site that has excessive duplicate URLs and they haven’t given us access to the code so we can’t add 301 redirects etc and would like to avoid this in the future. I look forward to hearing from you
-
First off in my opinion you should always have full control over your site.
First of all, depending on what's the purpose of the site, find a good CMS which will allow you to manage your site.
I'd suggest you to read the following in order to have an idea of how things should be put in place in a SEO perspective
-http://moz.com/blog/the-beginners-checklist-for-small-business-seo
-http://moz.com/beginners-guide-to-seo
http://moz.com/blog/the-web-developers-seo-cheat-sheet-2013-edition
These three resource should give you a good understanding of best practices and things to consider in order to create a search engine friendly website.
Also check out webmaster tools help to find information about more specific and technical info.
If you have any Q's let me know.
-
Most modern day Content Management Systems handle this. Talk to your developer and see what system they are using to develop your site. Encourage them to go with one of the more popular ones. I have used Wordpress and Joomla in the past. Both are Optimized for SEO, and are extremely flexible in what they can do and how they look.They both have flexible backend systems which will allow you to add or change pages, or put in redirects, etc. If the CMS themselves can not do it there are usually add ons which can. Good Luck
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Links in my website are indexed as separate pages
Hi All, We have pages which has names of people which we have created a Alink when clicked it goes to the related persons name. Now Google has indexed it as a seperate page example www.xyz.com/person/name www.xyz.com/person/name?alinks Now the same page is seen in google 2 times. How can i handle this please
On-Page Optimization | | jomin740 -
Website view diffrent in Chrome than FireFox and IE
Hi everyone, I have a quick question about our WordPress webpage InternetNearMe.com/xfinity-Internet. The site is still a work in progress, but I'm starting to notice that when viewing the page in FireFox or Internet explorer, there is a large white space at the top of the page that is not there when you view it in Chrome. This is most likely because we used to have two graphics in that space that we have since removed. I cleared the Cache hoping that would solve problem but it has not. i've included screenshots of the different browsers below. Any suggestions? Thank you! CHROME
On-Page Optimization | | PlanetDISH0 -
I want to improve our client's website structure, so he gets more traffic locally. What advice do you have ?
We want to "revamp" our client's website, by improving the overall looking (content, images, structure). Our client is a small retail business but wants to have more traffic. What advice can you give me ?
On-Page Optimization | | marketingmedia.ca0 -
Website accessible on http and https. Is it bad?
We noticed that our website is accessible on: http://www.example.com and https://www.example.com Both the versions have page rank of 4. Though on https version we have added canonical tag indicating http:// version as preferred. Is this fine or we need to use 301 redirect and let the site be accessible only on http:// version??
On-Page Optimization | | CyrilWilson1 -
Dealing with a category page that is optimised & ranks for same keyword as homepage
Hi, I'm working with a very niche website where only one product is sold. This means there is a small keyword set (just variations of same keyword) that we are optimising for. Currently the homepage www.example.com ranks in position 2 for target term - "sample". But there is also a required deeper page www.example.com/sample which has lots and lots of internal links targeted to "sample" pointing to it. This page ranks position 8. Effectively this is optimising the deeper page for the same keyword as for the home page through internal anchir text. This deeper page must exist as it has much more detailed information about the product. We want the homepage to rank highest and I'm trying to figure out if we are confusing Google and splitting authority between 2 pages. Best result for us would be to have homepage in position 1 and the deeper page can disappear (total visits would increase). So the question is, is there a solution to do this? My initial thought was use canonical tag on the www.example.com/sample page specifiying www.example.com. Can we do this? Its not duplicate content. Other option I considered is to nofollow links to the deeper page. Again not sure if this will have positive or negative impact. My fear is by removing 40 odd internal links with "sample" anchor text will reduce relevancy of the domain as a whole for the "sample" keyword. Any help much appreciated! Thanks
On-Page Optimization | | Red_Mud_Rookie0 -
Optimisation for Google Images
What techniques do you use for the optimisation of images on Google. Alt tag , image title Surrounding text Anyone tested actual linking to the image url and not the page url. I have achieved hundreds of top listed images but when it gets competitive what is the most useful technique you have used. Thanks
On-Page Optimization | | onlinemediadirect0 -
Impact of website redesign when changing to wordpress
Agency designed website and not sure what platform was used. Are now working minor redesign of site but wants to do so in word press. I don't have any problem with word press but don't want to start over ranking for key phrases. I don't want to change URL from mysite.com for the home page. What is the right way to make sure this is done correctly. I could not find a resource on the site. I don't mind researching this but am not sure what to search for to find info. Thanks
On-Page Optimization | | arainey0070 -
Website Content
Is it bad to have html pages on a blog? I converted a completely HTML site to wordpress, but havd hundreds of article pages that are still html.
On-Page Optimization | | azguy0