Rankings are changing all the time
-
Hi there!
My client has a webpage http://www.finlotto.fi. It's a lottery in the Internet.
We are trying to dominate keyword "lotto". It's a high volume keyword that has over 135 000 local searches (exact) per month.
However, it seems that there aren't much competition out there. We have only one competitor - Veikkaus.fi
The issue:
We usually have first page ranking only for 2 days max, then we got dropped to third page. Two days later we have first page ranking again. Then we got dropped again to third page. This happens all the time.
the odd thing: when we are in the first page, there are a date in the beginning of the META description. When we got dropped to third page, the date disappears.
I know this has something to do with crawling. Can you give me some answers considering this issue? I'd be VERY VERY grateful
BR,
Teemu Kinnunen
-
Davis,
Thank you very much! Awesome answer from you.
Br,
Teemu Kinnunen
-
Hello Teemu,
My guess is that Google sees the "lotto" query as a "QDF" query. It means that Google associates this keyword with search results that would change from day to day or week to week. Since lotteries change frequently this seems pretty accurate to me. It's also why you would see a date next to your meta description when it is ranking high. Google is saying "Here is some recent content from X date, i'll show this at the top of the SERPS since it's current"
I recommend watching the Whiteboard Friday on QDF, this will give you an idea of why Google is behaving this way and how you can take advantage of it to try and maintain the top positions as often as possible.
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keywords ranking however the URL shown is not related to the ranked keyword?
Hi, Some of our ranked keywords and URLs are not related. e.g. the served URL is not optimised for the specific keyword, any ideas? Thank you Daniela
Keyword Research | | EurekaSolutions0 -
Optimizing Webpages for Keywords- Using Text Links to Distribute Internal Page Rank
My Manhattan based commercial real estate firm hired an SEO firm. The company conducted a content audit, created a keyword matrix and suggested optimizing 51 pages for specific keywords. A specific price per page was quoted, which I understand and accept. I was under thought that setting up internal text links to redistribute page rank and thereby improve ranking for competitive terms was included in the price. But this task was not included in their quote. I really want to avoid getting nickeled and dimed to death. Should this cost be included, or legitimately is setting up the internal link structure something that is an additional expense? If this task is legitimately an extra, how labor intensive is it? A lit bit of extra time when re-writing pages or a completely different task that would be quite time consuming? Also, I believe the flow of page rank within a site can have a big effect on ranking, so setting up internal links is critical. Are these assumptions correct? For some background, www.nyc-officespace-leader.com gets 4,500 organic visits per month. Google Page Rank is 2 and the site was hit by Panda in 2012 but has partially recovered. I would really appreciate some insight from the MOZ community. I do not want to pay too much or too little for these services. THANKS, Alan
Keyword Research | | Kingalan10 -
How can I find out which keyword I am currently ranking for?
Hi Guys! Is there an easy way of finding out which key words my site is currently ranking for? And how wwell these keywords are doing in the search engines? Thank you for the help 😉
Keyword Research | | StoryScout0 -
Best site/tool to get exact rank of a site
Is there a site/tool that will give me the exact google rank of a site for a specific keyword?
Keyword Research | | JML11790 -
Google ranks better apps over articles
Hello, On my quest to recover from Goolge´s updates I found out that the serps show apps and software downloads ranking better than content (articles or similar) for one of my most popular keywords. When the ads above the fold update hit my site (I can only assume that because of the date) I lost about 50% of my traffic). This keyword dopped from the first or second position to a steady fifth or sixth page position. Today, I was trying to research which sites outranked me and to my surprise no result in the first 15 position was an article, just apps and software downloads. It is not that is wrong. Let´s say that we are talking about an area similar to instagram software (although it doesn´t rank in this keyword). I´m not asking about my site. I simply want to know if the web apps (social sites) and mobile apps are taking over the content in serps. Is it that now you can´t go for a high place in the rankings (for certain keywords) if you are not a social site or an app? Thanks!
Keyword Research | | enriquef0 -
Can't think of any keywords I'd want to rank for
I run a box-of-the-month subscription club for Japanese candy called "Candy Japan". Users sign up for $24 / month and then I start sending them products to try from Japan. I'm curious about SEO, but lack in imagination for terms I would even want to rank for. I already rank OK for "japanese candy", but people who search for that who click over to the site don't seem to convert. People who search for "candy japan" do convert (obviously), since it's clear they already know they want to subscribe. I started making content pages about specific candies, but those are not working. Firstly no-one knows the name of specific Japanese candies, so there isn't any search traffic for them. And even when I get some clicks, they don't convert because I am not selling those specific products (and am not interested in doing so) but rather my product is the subscription club itself. Any ideas on what kind of terms I might be able to find new converting club members from?
Keyword Research | | Bemmu0 -
Question on keyword rankings
Hi everyone Within our campaign it says that we rank number 35 for a specific keyword in Google in the Unites States but when we google the specific keyword we come up as number two on the first page. Can you help me understand what the current rank is based on as well as how it's results can be different from our Google search? Thank you.
Keyword Research | | DRTBA0 -
Top Ranking sites for specific keywords
Is there a way to put in a list of targeted keywords and see what the top 5 sites on Google are? There are several competitor tools in SEOmoz but I can't find anything that would allow you to do that. I have a list of 40 or so keywords that I would like to check what sites are in the top 3 positions on Google for each of the keywords. Thanks in advance
Keyword Research | | summitliveevents0