New indepth page for content marketing - feedback?
-
I finally figured out that to EARN quality links I need some great content that I can share. Content that is valuable to people.
So I created a (indepth?) article with some pretty sweet infographics. This is NEW to me. So I was hoping I could get some feedback on this before I attempt to promote it to media and industry publishers.
Here is the link: http://www.titanium-jewelry.com/jewelry-insurance-info.html
Would love your feedback and suggestions!
Thanks
ron
-
Yes, thank you Egol and Peter!
-
Had to come and give a thumbs up to this question and to all of the responses. Thank you for all of the suggestions and improvements regarding this question. Coming in to Q&A and seeing responses like this is one of the reasons why I love working at Moz. Thank you to all of the community members who give so freely of your time and expertise in Q&A!
-
Yes, that's much better. It's a lot more engaging I think.
Just a small technical issue with how the page displays in Chrome (and I would think Safari too). On all of the sets of bullet points, the first bullet point (but not the text of it) is aligned right. This is being caused by there being floats on each block of text (e.g. div, p etc) in your HTML being applied from your CSS.
Rather than going through and changing your CSS for each of the blocks, if you add just a clear:both to the ul in your CSS, that should fix it. So as follows:
ul {
clear: both;
}Otherwise, it's all OK. Good luck to you with this.
Peter
-
Nice work! I think that will have a much better chance of pulling traffic from search.
I think that there is still some potential here for more articles in this theme - which will strengthen this article in search.
How about a technical article about rings going down drains... .
<title>OMG! My Ring Went Down the Drain! How to Retrieve It.</title>
Don't panic! Don't run more water. If this was in a kitchen or bathroom sink your chances of getting it back are close to 100%. Here's what to do... we have photos to help you get it back step-by-step. Maybe a video.
<title>How to inventory and document your jewelry collection</title> How to use this for insurance claims, informing pawn shops and helping law enforcement after a theft. All the info you need and how to organize it. (also a great way to help your family know the value of your items after you are gone)
Lost your ring at the beach, in the lawn, etc? How to find it...
Lost your ring in the car? Where they usually hide....
There are a ton of articles in this vein. If you have all of them your site will start to get traction...
-
I made changes to the page based on what was recommended and I like it much better now.
Thanks guys! I'm so glad I'm part of moz.com with such great resources.
-
Some great pointers Egol. "OMG! My ring fell down the drain."... brilliant. As you say, taking an angle like that is going to make a sleepy subject much more sharable.
Peter
-
Thank you Egol!
Never thought this angle. My initial idea was to create something valuable that some jewelry industry blogs and news media blogs would mention and link to. So I thought after the page was perfected I would reach out to these people and mention that their readers might find this beneficial.
Now you have my brain swimming!
-
Hi Peter,
Thanks so much for the feedback. Yes sir, I do appreciate it!
Good call on the tips. I'm going back in there and editing right now.
I really appreciate it!
-
Nice work.
I think that this is the start of a great article. Agree with Peter that it could use a little editing.
But great start and great images.
This type of article is too valuable to give away. If I wrote it it would go on my site only and I would promote it by linking to it from my homepage, featuring it on my blog and mentioning it on relevant parts of my siite. I have a lot of traffic so it would probably be shared by my visitors. If I didn't have traffic like that they I might look to a couple blogs to see if they might mention it.
This article is targeting really difficult keywords. "Jewelry insurance".
I might change that if my site was not powerful enough to launch it to visiblity in the SERPs.
"Jewelry Insurance" is a sleepy subject.
If you change the focus to.... "OMG! My jewelry was stolen".... "OMG! My ring fell down the drain." Then you have an article that personizes the subject and makes it much more sharable. IF someone posts on the web that they had this type of loss, then helpful people might link to your article as a source of guidance.
"What to do when your jewelry is stolen"... is URGENT, thus highly sharable...... while "jewelry insurance" is SLEEPY.
So, I would refocus.
Good luck.
-
Hi Ron
I like the page a lot and the graphics look really good. There's a good amount of content which is good for indexing of course.
From a readability point of view, I think it needs some work though. You make a good point at the start that people are not that motivated to read about insurance and you are absolutely correct. But I don't think you need to say that - especially in the opening sentence. For me it's a negative start. I would lose that first sentence completely.
To make the page more readable I think you need to break it up a bit. You have done that well with the sub-headings, but I think you need to condense the paragraphs or split them to make them more bite size. Consider using bullet points in places to cover the points you want to make in some paragraphs - and use bolded text where you want to emphasise something - it will give the page a bit of a lift visually.
Having said there is a good amount of content which is great for indexing, it may be worth reading through and seeing if there is anything you can cut out. I know that sounds counter-intuitive from an SEO indexing point of view, but sometimes less is more even for search engines. More text, doesn't mean more relevance for Google, but clearer more understandable sentences would do.
All in though, good job. I hope my comments are helpful.
All the best to you with this,
Peter
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
New site migration (multiple sites into one + new domain)
Hi, I have read so many very helpful guides and experiences from you guys that will greatly help me but I have a few questions please. Our company has 3 sites, the main site and 2 sites for different product ranges: BrandProductName.com (main site - DA = 22 raking well for product name) Productname2.com (DA = 10 ranking very well for product name and little competition) BrandProductName3.com (DA = 10 poor ranking) We wish to bring all the sites into one with categories for the 3 different product. The main site is an e-commerece site whereas the other 2 are not (currently). On top of this as the main domain has one of the product names in it they wish to change the domain to be just Brandname.com. So the plan is to combine site 2 and 3 into site 1 and change that domain name. As you can imagine this is going to be quite a job. I am fairly happy with the steps required (having read all the guides and migrated many sites in the past) but with the added domain name change this is a little daunting. So my questions are: Should I merge the 3 sites into 1 and then changed the domain at a later point? Should I change the domain of the main site first and then merge site 2 and 3 in later? Should I just do it all together? Or based on the data i have provided do you disagree with the plan, what would you recommend? We are not in a massive rush to complete all of this so we have the time to plan and execute this when we are fully ready. Any help / advise would be greatly appreciated. Thanks all
Intermediate & Advanced SEO | | csimmo0 -
Internal link from blog content to commercial pages risks?
Hi guys, Has anyone seen cases where a site has been impacted negatively from internal linking from blog content to commercial based pages (e.g. category pages). Anchor text is natural and the links improve user experience (i.e it makes sense to add them, they're not forced). Cheers.
Intermediate & Advanced SEO | | jayoliverwright0 -
We are switching our CMS local pages from a subdomain approach to a subfolder approach. What's the best way to handle this? Should we redirect every local subdomain page to its new subfolder page?
We are looking to create a new subfolder approach within our website versus our current subdomain approach. How should we go about handling this politely as to not lose everything we've worked on up to this point using the subdomain approach? Do we need to redirect every subdomain URL to the new subfolder page? Our current local pages subdomain set up: stores.websitename.com How we plan on adding our new local subfolder set-up: websitename.com/stores/state/city/storelocation Any and all help is appreciated.
Intermediate & Advanced SEO | | SEO.CIC0 -
Automated Quality Content Acceptable Even Though Looks Similar Across Pages
I have some advanced statistics modules implemented on my website, which is very high level added value for users. However, wording is similar across 1000+ pages, with difference being the statistical findings.
Intermediate & Advanced SEO | | khi5
Page Ex 1: http://www.honoluluhi5.com/oahu/honolulu-condos/
Page Ex: 2: http://www.honoluluhi5.com/oahu/honolulu/metro/waikiki-condos/ As you can see same wording is used "Median Sales Price per Year", "$ Volume of Active Listings" etc etc....difference being the findings / results are obviously different. Questions: are search engines smart enough to realize the quality in this or do they see similar wording across 1000+ pages and p-otentially consider the pages low-quality content, because search engines are unable to identify the high level added value and complexity in pulling such quality data? If that may be the case, does that mean I ought to make the pages more "unique" by including a little piece of writing about each page to make them look more unique, even though it is not of value to users?0 -
Duplicate Content for Deep Pages
Hey guys, For deep, deep pages on a website, does duplicate content matter? The pages I'm talk about are image pages associated with products and will never rank in Google which doesn't concern me. What I'm interested to know though is whether the duplicate content would have an overall effect on the site as a whole? Thanks in advance Paul
Intermediate & Advanced SEO | | kevinliao1 -
New FB page feature LOOKS AWESOME how to get it for me too??
So I was commenting on an article that my girlfriend shared and the coolest thing happened. Check out the screens for details, but basically, as soon as i finished my comment and pressed enter, a little like box prompt window popped up. This was on FB not on their site, and I thought that was awesome. Anyone heard of, or no what is required to get this for other pages??? Thanks!! Tyler Abernethy 0KyS0wQ.png?1
Intermediate & Advanced SEO | | TylerAbernethy0 -
Duplicate content on the same page--is this an issue?
We are transitioning to responsive design and some of our pages will not scale properly, so we were thinking of adding the same content twice to the same URL (one would be simple text -- for mobile and the other would include the images, etc for the desktop version), and content would change based on size of the screen. I'm not looking for another technical solution (I know google specifies that you can dynamically serve different content based on user agent)--I am wondering if any one knows if having the same exact content appear twice on the same URL will cause a problem with SEO (any historical tests or experience would be great). Thank you in advance.
Intermediate & Advanced SEO | | nicole.healthline0 -
Best approach to launch a new site with new urls - same domain
www.sierratradingpost.com We have a high volume e-commerce website with over 15K items, an average of 150K visits per day and 12.6 pages per visit. We are launching a new website this spring which is currently on a beta sub domain and we are looking for the best strategy that preserves our current search rankings while throttling traffic (possibly 25% per week) to measure results. The new site will be soft launched as we plan to slowly migrate traffic to it via a load balancer. This way we can monitor performance of the new site while still having the old site as a backup. Only when we are fully comfortable with the new site will we submit the 301 redirects and migrate everyone over to the new site. We will have a month or so of running both sites. Except for the homepage the URL structure for the new site is different than the old site. What is our best strategy so we don’t lose ranking on the old site and start earning ranking on the new site, while avoiding duplicate content and cloaking issues? Here is what we got back from a Google post which may highlight our concerns better: http://www.google.com/support/forum/p/Webmasters/thread?tid=62d0a16c4702a17d&hl=en&fid=62d0a16c4702a17d00049b67b51500a6 Thank You, sincerely, Stephan Woo Cude SEO Specialist scude@sierratradingpost.com
Intermediate & Advanced SEO | | STPseo0