One-Pager and SEO
-
We're building a page that is going to feature over 31 people as difference makers in their field. We're unveiling one a day for an entire month. The very early mockup of the page has name, pic, some bio info, and a link to open up a new window with the full bio. I would love to have all of the bio content for all of the people on the page (and indexable), but I'm not sure how to do that while still being able to hide the full bios until they are expanded. Anybody have any tips that are SEO-friendly and/or examples of a page that is built like this and ranks well.
Thanks!
-
To throw some more info out there on this one. My guy just sent me a link (see attachment) to a Matt Cutts video where he explains that if you're doing this sort of design with normal web design practices, Google will not penalize the hidden text as spammy. We're currently using Display: None tag, which isn't mentioned specifically, but we think should be alright according to Matt's video. Any thoughts on this? Thanks!
-
Thanks Jarno. I'll ask my guy if he's doing the HTML/CSS thing. His first attempt was using code to hide the text until someone clicked the link (tab) to reveal. I'm afraid that Google wouldn't want to index or couldn't index that content.
I'll tell him that Jarno thinks it's possible to use HTML and CSS to create the user experience I'm looking for but also to have all the text crawlable. Thanks!
-
Thanks Travis. We're building the page on an existing site, so there's no Wordpress, but the concept is sound. If we can't make it work where all the content on the page gets indexed, because Google doesn't like the way we're presenting the information, then we might go to something like this.
-
Hi there Spackly,
I'm guessing what you are getting at is using tabs (like specifications to products in webshops that are only shown when clicked on), right?
If that is the case you could show a picture with some info per person with a link to more info (the tab) that expends the information about the person. If you do this using HTML and CSS (or PHP with CSS) you could have it made like so that when you visit the source of the page you get then entire code including all the full bio's but when you visit the site in a browser like a normal visitor you would only see 31 small bios with 31 tabs for more information.
This is something you see in a lot of shops at the moment and I must admit that it works like a charm.
Hope this helps you some.
Regards
Jarno -
This may not be exactly what you had in mind, but why not handle it like any typical WordPress blog installation?
Just show a preview snippet with a link to the full profile. You would avoid duplicate content. You could have what you want in effect.
If it was my deal, I would go with a static home page that explains what the whole thing is about. There would be navigation to the Difference Makers. That would essentially be your post type where you showed a snippet of the profile that leads to a post that displays the profile.
If there's an actual blog in there for some reason, you could likely handle either or with a custom post type.
But if you don't like the static home page idea, I suppose you may be able to get away with a preview that links to an actual post/bios on the home page.
I would be interested to see what anyone else thinks. (Not sarcasm, really want to see what others think about it.)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
One landing page or many?
I can not understand which is the best way to target similar keywords. Do the best way is create landingpage for each long tail keyword landing page or better one but with all included keywords? On the siste i have landingpages: 1. Metal doors 1.2. Steel doors for private houses 1.3. Durvis 1.4 Metal doors for technical rooms and so on. In Latvian language it sounds ok. Some time ago for other sites it worked good but now it just does not work. I see google meses these results up and seo performance is bad. Can you suggest correct structure? Thanks metāla durvis dzīvoklim un mājai m24 metāla durvis sos serviss durvju atvēršana
Technical SEO | | Felter0 -
Personalization software and SEO
Hi guys, I'm just testing a personalization software in our website, basically changing the "location" text depending on the user's IP. I can see in my software that when the Google bot comes to our site the personalization software triggers an action changing the location based text to "California". Can this make Google understand that our website targets only users in California and thereof hurt our rankings in other locations nationwide? I'll appreciate your opinions.
Technical SEO | | anagentile1 -
Crawl errors which ones should i sort out
Hi, just had my website updated to joomla 3.0 and i have around 4000 urls not found. now i have been told i need to redirect these but i would just like to check on here to make sure i am doing the right thing and the advice i have been given is not correct. I have been told these errors are the reason for the drop in rankings. I need to know if i should redirect all of these 4,000 urls or only the ones that are being linked to from outside of the site. I think about 3,000 of these have no links from outside of the site, but if i do not redirect them all then i am going to keep getting the error messages. around 2,000 of these url not found are from the last time we updated the site which was a couple of years ago and i thought they would have died off now. any advice on what i should do would be great
Technical SEO | | ClaireH-1848860 -
Seo Yoast Plugin
In Yoast seo plugin, under the general settings is Sitewide meta settings,under which there is an option to either check or leave unchecked Noindex subpages of archives which says: If you want to prevent /page/2/ and further of any archive to show up in the search results, enable this. I am very confuse if to check or not. What is the best seo practice? Most of our posts are in categories which have 2-4 pages.
Technical SEO | | VillasDiani0 -
Questionable SEO
Chess Telecom appears first when you search for 'business phone lines' in the UK so I used a campaign to check them out. It seems they've got tons of unrelated links and using comment spamming to increase their ranking. Along with fake twitter accounts and other things. Search for 'jewel jubic chess' and you'll see what i mean. I assumed this wasnt a good idea and been trying to get my link on relevant websites only. Any comments or suggestions? Should I simply trust that google will hopefully punish them eventually? Or should I be fighting fire with fire? Thanks Dan
Technical SEO | | DanFromUK0 -
SEO for a franchise business
Were about to embark on an SEO project for a franchise business with about 150 franchises. Would it be best to give all of the franchises individual domain names or house them under the one domain? If they were on the same domain would it be worth setting them up with sub domains or with a URL so city.mydomain.com vs mydomain.com/city Thanks
Technical SEO | | acs1110 -
Querystring params, rel canonical and SEO
I know ideally you should have as clean as possible url structures for optimal SEO. Our current site contains clean urls with very minimal use of query string params. There is a strong push, for business purposes to include click tracking on our site which will append a query string param to a large percentage of our internal links. Currently: http://www.oursite.com/section/content/ Will change to: http://www.oursite.com/section/content/?tg=zzzzwww We currently use rel canonical on all pages to properly define the true url in order to remove any possible duplicate content issues. Given we are already using rel canonical, if we implement the query string click tracking, will this negatively impact our SEO? If so, by how much? Could we run into duplicate content issues? We get crawled by Google a lot (very big site) and very large percent of our traffic is from Google, but there is a strong business need for this information so trying to weigh pros/cons.
Technical SEO | | NicB10 -
What is the best website structure for SEO?
I've been on SEOmoz for about 1 month now and everyone says that depending on the type of business you should build up your website structure for SEO as 1st step. I have a new client click here ( www version doesn't work)... some bugs we are fixing it now. We are almost finished with the design & layout. 2nd question have been running though my head. 1. What would the best url category for the shop be /products/ - current url cat ex: /products/door-handles.html 2. What would you use for the main menu as section for getting the most out of SEO. Personally i am thinking of making 2-3 main categories on the left a section where i can add content to it (3-4 paragraphs... images maybe a video).So the main page focuses on the domain name more and the rest of the sections would focus on specific keywords, this why I avoid cannibalization. Main keyword target is "door handles" Any suggestions would be appreciated.
Technical SEO | | mosaicpro0