SEO Consult?
-
Is there anyone here that I can pay to give me a deep analysis of my website and my competitors with recommendation on what to do? I am a small business and I cannot afford expensive monthly SEO fees. I can probably afford a one time consult fee, then I can do the work myself. Or maybe I can pay a-la cart for some of the fixes. I understand this may not be something SEOs want to do since they make their money off doing the work and may not want to share trade secrets. I just thought I would throw that question out there.
I've been working on trying to SEO my site for a year now... I was improving and happy with my progress until October and lost 30 positions over my tracked keywords. I have no idea why. I'm kind of at my wits end!
-
That makes sense! Thank you for taking the time to clarify!
-
Those are pretty good engagement metrics in my book! Your design may not be a problem after all.
What you're describing sure sounds like Penguin, but of course we can never know for sure.
In a few weeks Moz will probably be posting an article that I am writing called "A Beginner's Guide to Disavowing". Ideally, it's best to have someone who knows what they're doing analyze your links but it can be expensive to get someone who is good.
For now, what I would recommend is to keep taking advantage of the Moz Q&A. Ask really specific questions. When you get answers, remember that everyone who is answering is a volunteer here and so not all of the answers will be 100% correct. It helps to look at the Moz points or stars under a user's name. If they've got lots of stars then usually you can trust their answer.
-
Marie,
I believe I've been reading through a lot of articles that you have written. I really appreciate you taking the time to write such a thoughtful post to my questions.
I appreciate the honesty on SEO and the cost for high quality. It is difficult. I do have someone that helps me part time. They did build links that I think were maybe "okay" at the time and not good now, so I feel I have some work to do there. It is very hard to trust anyone to do off-page SEO work now.
I found that the drop happened between Oct 15th and Oct 22nd. I had 8 keywords ranking 1-3 and then I had 2 keywords ranking 1-3. Moz shows a drop in organic traffic, but Google analytics does not. So that would be Penguin right? I do have a slight increase over the last week. My local results have not dropped at all. Now, I have 4 keywords that rank 1-3. Would I have that increase if I was penalized by Penguin?
I am going to look at cleaning up my link profile... I just so dang scared to touch it now. Afraid to loose more ranking, or hurt myself. I also am having a hard time understanding what is truly a good link. (But I will save that conversation for a new post).
Like I mentioned above to Pixel. I did find that my page was loading slow a few days ago in Google Analytics. I'm trying to pinpoint why, but I tasked the guy that helps me with the list of recommendations to speed up load time. I'm having a hard time with the Trip Advisor Widget loading asynchronously. I love the widget thought because we are ranking #1 for activities in our area, so we get a lot of business through TA.
I guess my site might look outdated to someone in the web industry. I actually just updated it last year! LOL! I think the fishing industry is a decade behind. My husband insists on keeping the menu like it is. He also doesn't want the site to change that much. I do want to get rid of the border and put in full width high res photos, but I need to buy a DLSR first. We have SO MANY people call us and tell us how much they loved our website and that really sold them on booking with us. My husband thinks its because the menu is simple to use, that's why he won't let me change it. Also, over the last month, my average pages per session is 6, average time on site is 2:49, average bounce rate is 24%, and average click through rate is 8%. That means engagement is pretty good right?
I need to look at the bots... So, thank you for pointing that out.
Again, thank you for your time!
-
Hello,
Okay I'll try to break it down a bit more.
So imagine Google has a quality score out of e.g. 100 - we do not have access to that but what we do have access to is Moz's DA (whihc is trying to act like Googles score and give you a hint of it). Now whilst its not perfect it gives us a rough look at what might be similar to what Google ranks well, so its roughly helping you judge how well a site is and giving you a clue to how it might react with Google e.g. good / bad, page 1/page 10 etc.
Obviously that's all a bit over simplified but I hope it get the point across. Now knowing the above lets says you and your competitor both have 100 links.
Each links has its own value that can all add up, your links might all add up to 200 (lets say ranking 'points') but your competitor may add up to 250 "points" thus giving him a higher score (e.g. DA).
So in a less silly way what i am saying is you have more links than your competitors but your domain authority is a bit lower then theirs which might be a clue as to an area to improve, this doesnt mean you need to remove any links just means you might want to focus on getting some higher authority links etc. to help boost your link portfolio.
Let me know If I lost you there (think i lost my self a bit!) Having said all that the real problem comes down to the "how" on getting high authority links afraid you are on your own a bit on that, my best advice is find what the user is looking for and make it e.g. a fishing guide in the area?
Good luck!
-
Pixel,
Thank you so much for taking a look! That gives me quite a bit to digest. I don't really understand what you mean by "Moz's DA is a good rough idea of potential now why you may have more links you don't really have more authority or trust, you can work on that a bit more too.". Do you mean that I need to work on the quality of links? Adding higher quality and getting rid of spammy?
I was just looking at the page speed a few days ago when I discovered that in Google Analytics. I sent the list to the guy that helps me maintain my website!
Again, thank you!
-
_I've looked at that list before and those companies seem out of my price range. I looked a few and they were in the thousands of dollars per month range. _
Unfortunately, I'm noticing a real problem in the SEO world lately. The problem is that it is getting harder and harder to find good SEOs. In the past, it was quite easy to learn tricks that could propel a site to the top. As such, there were lots of people that could offer relatively inexpensive SEO that actually worked. In many cases, these "companies" could charge a few hundred a month and outsource link building to India for a fraction of that fee. And those techniques actually worked! But, since the creation of the Penguin algorithm, not only do those links not work anymore but they can get sites in trouble. As such, the number of people in the world who can offer good, effective SEO advice has really decreased. And, those people who are out there who really know SEO well have the luxury of being able to pick and choose their clients and charge a premium. As such, I really feel for small business owners who need help and can't afford it. But, I don't have a solution for you other than to see what kind of advice you can get here. Know though that obviously what we can tell you in a quick forum post will not take the place of a thorough SEO consult.
Here are my thoughts.
You mentioned your site dropped in October. Can you pinpoint the date? There was a big Penguin rerun that started around October 17. But there were also refreshes to Google's Panda algorithm. If you can pinpoint a date then this might help determine what the main problem is.
When you did your own SEO, did you do a lot of link building? What I mean by this is did you create a lot of your own links? If so, then Penguin is a possibility. If this is the case then you'll need to try to remove any of the self made links that you can and use Google's disavow tool to ask Google not to count the rest. If you have done a good enough job, then the next time they rerun the algorithm you might see improvement provided you actually have good links. But, you may not jump back up to where you were, especially if your previous rankings were based on unnatural links.
One thing I noticed when visiting your site is that it took a long time to load. Google's pagespeed tool gives you a score of 33/100:
That can have some effect on your rankings.
You're disallowing a lot of bots on your robots.txt which in my opinion is probably not necessary.
The site also looks a little dated to me which can affect the user's perception of the site and user engagement.
-
Couple of things I noticed are:
Moz's DA is a good rough idea of potential now why you may have more links you don't really have more authority or trust, you can work on that a bit more too.
Check where you've put your noindex tag and make sure you definitely want it there
e.g.
http://www.sealeveler.com/flfishingblog/category/fl-fishing/page/2/
a rel=prev / next tag would work better
few ideas of things you can try there too!
I'm also showing that your publisher tag is not working
Little off topic found some of your "bad bots" in your robots odd e.g.
User-agent: Xenu's Disallow: / its just a cralwer like screaming frog this wont affect seo though so dont worry! Lastly, have you considered Moz' excellent Local tool ? Hope that is enough to keep you on your toes. Good luck!
-
Thank you. I've looked at that list before and those companies seem out of my price range. I looked a few and they were in the thousands of dollars per month range. I just thought maybe someone on this board might have their own company and maybe help me with some consulting.
My website is http://www.sealeveler.com
My competitors are www.orlandoprincess.com, www.fishobsession.com and www.misscape.com to name a few of the strongest.
Use Keyword "deep sea fishing cocoa beach" as one example. I was ranking 2-3 before October and now 6-8. Local ranks 2.
-
Here is the Moz suggestion -
Looking for SEO consulting?
Moz doesn’t provide consulting, but here's a list of recommended companies who do!The reason you lost 30 places in October might be Penguin it was released then and you might of gotten hit.
Did you try using Majestic Seo / Ahrefs / Open site Explorer to help you do your own analysis, should save you a buck.
I bet if you share your site you can get some free advice here on Moz for your site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO Drop
Over the last few months my rank has dropped by around half and for the life of me I can’t see why. There are no warnings on Google Console. Am I missing something? Website: thespacecollective.com
Intermediate & Advanced SEO | | moon-boots0 -
Video Accessibility and SEO
How do you implement video meta data, closed captioning and transcripts to ensure both search engines and screen readers can crawl/read? For example, in a mostly text-based video with a simple audio track hosted one brightcove and embedded into our site, we want to make sure 1) google can crawl the text on the video and 2) a vision-impaired viewer would be able to use a screen reader to hear the text on the video.
Intermediate & Advanced SEO | | elmorse1 -
Pagination & SEO
Hi We have automatically created brand pages based on which brand they have in their attributes. At the moment, developers have restricted the ability to properly optimise these for SEO, but I also wanted to look at how we should handle pagination. Example: http://www.key.co.uk/en/key/brand/manutan?page=1 http://www.key.co.uk/en/key/brand/manutan?page=2 http://www.key.co.uk/en/key/brand/manutan?page=3 Should we do any of the following - which I've found in an article: Put no follow on all links located on pagination pages Should we no index these pages as they are wasting crawl budget? - Don’t show links to page 2, 3, 4, 5… 10, 11, 12… at the end of your content but only a link to the next and previous pages so that you won’t dilute your page authority. Or does anyone else have any tips on how to handle these pages? Thank you!
Intermediate & Advanced SEO | | BeckyKey0 -
Yoast seo title question
I was referred to this plugin and have found it to be the most irritating and poorly designed plugin in the world. I want to be able to set my titles without it changing my page headers as well. For instance - If I set my title to be "This is my article name | site name" it will make my H1 tag read the same. I do not want or desire this nonsense. Why would they think this is something wise? Why would I want my site name on every single H1 tag on my site? How can I fix this? I only want my title to be my title. I want my H1 tag to remain the post/page name that I define in wordpress.
Intermediate & Advanced SEO | | Atomicx0 -
Is CloudFlare bad for SEO?
I have been hit by DDoS attacks lately...not on a huge scale, but probably done by some "script kiddies" or competitors of mine. Still, I need to take some action in order to protect my server and my site against all of this spam traffic that is being sent to it. In the process of researching the tools available for defending a website from a DDoS attack, I came across the service offered by CloudFlare.com. According to the CloudFlare website, they protect your site against a DDoS attack by showing users/visitors they find suspicious an interstitial that asks them if they are a real user or a bot...this interstitial contains a Captcha that suspicious users are asked to enter in order to visit the site. I'm just wondering what kind of an effect such an interstitial could have on my Google rankings...I can imagine that such a thing could add to increased click-backs to the SERPs and, if Google detects this, to lower rankings. Has anyone had experience with the DDoS protection services offered by CloudFlare, who can say a word or two regarding any effects this may have on SEO? Thanks
Intermediate & Advanced SEO | | masterfish1 -
Map with usability and SEO purpose
For my client I need to add some structure to its pages. The deepest pages are about restaurants and are sorted per city and then per province as a larger silo. I want to do this: Homepage > Provinces > Cities > Restaurant page This structure is optimal, but I as a usability freak I prefer making the experience cool for the users. I want to add interactive pictures that are cool for the user and hopefully are readable for the google bots, I want to do it like this: The homepage shows a map of my country that has the twelve provinces outlined, that light up when you hover over them. Then when you click a province you get to the province page. On the province page you see a large image of the province and see all cities where there are restaurants, when you hover over a city it grows a little and when you click it you arrive at the city page, at that page you will find a list of all restaurants that are available in the city. What I need to know is, is it possible for google to see these pictures as a nice site structure? Or do I need to add the ugly footer links and have pages with lists of links...? And what is the smartest way to structure this, flash?
Intermediate & Advanced SEO | | Lebron270 -
SEO for an exponentially growing site?
Hey Mozers! I was having a quick chat with a friend the other day on doing SEO for a site that grows in page size at an exponential rate and was just wondering how you would go about optimizing it? The example that we used would be a site that allowed users to upload videos and then have people vote on two videos against each other. So, if there are 100 uploaded videos and each of them are pared up with the other 99 to create a unique voting/battle page which has it's own unique URL, the site can get very large, VERY quickly. Meaning if just one more video is uploaded there would be How exactly would you go about optimizing the site? My biggest area of confusion would be generating sitemaps. I'm aware of best practices with large sitemaps (i.e. having a sitemap of sitemaps, not going over 50k in entries per sitemap etc..) But, how would you go about creating the sitemaps for this website if it's growing at an exponential rate, if at all? If you have any other questions feel free to ask and I'll clarify it. Thanks! 😃 **TL;DR How would you optimize a site that grows at an exponential rate? **
Intermediate & Advanced SEO | | JordanChoo0 -
SEO friendlier domain name
Hi, I just have a doubt. I am building a site I want to optimize for the keyword "slot machine gratis". I have bought two domains: slot-machines-gratis.it and slotmachine-gratis.it. Which domain do you recommend that I use to target the keyword "slot machine gratis"? Thank you.
Intermediate & Advanced SEO | | salvyy0