Page structure and how to optimize old content
-
SITE STRUCTURE
I am trying to optimize the structure of our site Dreamestatehuahin.com. Getting a visible sitemap of my page make me realized it was not a pyramid as I expected it to be but instead very flat.
I Would be happy for some advise on how to structure my site in future aswell how to optimize certain place on the page that i think need a change.
1: structure on posts.
Maybe I misunderstand how post works in wordpress or something happen with my theme.
When I look at my page sitemap my page is VERY flat because permalinks setting I chose the setting as post name (recommended in most articles). http://www.dreamestatehuahin.com/sample-post
What I actually believed was that post name was place after /blog/ like:
http://www.dreamestatehuahin.com/blog/sample-post I would be a good idea to do like this right?
Should I add some SEO text on the top of my blog page before the actually posts. Or would this be a bad idea due to pagination causing double content?
Could one do 4 blogs in one site and replace the name “blog” in the url with a keywords
http://www.dreamestatehuahin.com/real-estate-announcement/sample-post
http://www.dreamestatehuahin.com/hua-hin-attractions/sample-post
2) Pages Based on property type
From our top menu, i have made links under for sael using wordpress property types
http://www.dreamestatehuahin.com/property-type/villa/
http://www.dreamestatehuahin.com/property-type/hot-deals/
http://www.dreamestatehuahin.com/property-type/condominium/
Earlier I found that these pages created duplictaon of titles due to pagenation so I deleted the h1
What would you do with these pages. Should I optimize them with a text and h1. maybe it is possible to add some title and text content for the top of the first page only (the one page that are linked to our top menu)
http://www.dreamestatehuahin.com/property-type/villa
and not to page 2, 3, 4…..
http://www.dreamestatehuahin.com/property-type/villa/page/2/
b) Also maybe I should rename the property types
WOuld it make sence to change name of the property types from etc villa to villas for sale or even better villas for sale hua hin
Then the above urls will look like this instead:
http://www.dreamestatehuahin.com/property-type/villas-for-sale/
Or Maybe renaming a property type would result in many 404 errors and not be worth the effort?
3) LINKING + REPOSTING OUR “PROPERTY” PAGES AND DO A 301 REDIRECT?
a) Would It be good idea to link back from all properties description to one of our 5 optimized landingpages (for the keyword home/house/condo/villa) for sale in Hua Hin?
http://www.dreamestatehuahin.com/property-hua-hin/
http://www.dreamestatehuahin.com/house-for-sale-hua-hin/
b) Also so far we haven’t been really good about optimizing each property (no keywords, optimized titles or descriptions)
etc. http://www.dreamestatehuahin.com/property/baan-suksamran/
I wonder if it would be worth the effort to optimize content of each of the old properties )photos-text) on our page?
Or maybe post the old properties again in a new optimized version and do a 301 redirect from the old post?
-
Hi there, and welcome! Wow, you've asked a lot of great questions. Would you mind asking them one at a time as new questions? You are more likely to get each question answered completely that way.
-
Hi Tamir,
First of all welcome to the Moz community!
I would propose you to take a few hours and watch the following two mozinars:
- http://moz.com/webinars/advanced-wordpress-seo
- http://moz.com/webinars/internal-linking-a-scientific-scalable-approach
The advanced Wordpress SEO helped me a lot in understanding how to approach the technical implementations on Wordpress for SEO purposes. It is quite old, but I do not think it is outdated at all.
I hope these help respond your questions.
Gr., Keszi
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can I avoid duplicate content for a new landing page which is the same as an old one?
Hello mozers! I have a question about duplicate content for you... One on my clients pages have been dropping in search volume for a while now, and I've discovered it's because the search term isn't as popular as it used to be. So... we need to create a new landing page using a more popular search term. The page which is losing traffic is based on the search query "Can I put a solid roof on my conservatory" this only gets 0-10 searches per month according to the keyword explorer tool. However, if we changed this to "replacing conservatory roof with solid roof" this gets up to 500 searches per month. Muuuuch better! The issue is, I don't want to close down and re-direct the old page because it's got a featured snippet and sits in position 1. So I'd like to create another page instead... however, as the two are effectively the same content, I would then land myself in a duplicate content issue. If I were to put a rel="canonical" tag in the original "can I put a solid roof...." page but say the master page is now the new one, would that get around the issue?
Intermediate & Advanced SEO | | Virginia-Girtz0 -
Google is indexing wrong page for search terms not on that page
I’m having a problem … the wrong page is indexing with Google, for search phrases “not on that page”. Explained … On a website I developed, I have four products. For example sake, we’ll say these four products are: Sneakers (search phrase: sneakers) Boots (search phrase: boots) Sandals (search phrase: sandals) High heels (search phrase: high heels) Error: What is going “wrong” is … When the search phrase “high heels” is indexed by Google, my “Sneakers” page is being indexed instead (and ranking very well, like #2). The page that SHOULD be indexing, is the “High heels” page (not the sneakers page – this is the wrong search phrase, and it’s not even on that product page – not in URL, not in H1 tags, not in title, not in page text – nowhere, except for in the top navigation link). Clue #1 … this same error is ALSO happening for my other search phrases, in exactly the same manner. i.e. … the search phrase “sandals” is ALSO resulting in my “Sneakers” page being indexed, by Google. Clue #2 … this error is NOT happening with Bing (the proper pages are correctly indexing with the proper search phrases, in Bing). Note 1: MOZ has given all my product pages an “A” ranking, for optimization. Note 2: This is a WordPress website. Note 3: I had recently migrated (3 months ago) most of this new website’s page content (but not the “Sneakers” page – this page is new) from an old, existing website (not mine), which had been indexing OK for these search phrases. Note 4: 301 redirects were used, for all of the OLD website pages, to the new website. I have tried everything I can think of to fix this, over a period of more than 30 days. Nothing has worked. I think the “clues” (it indexes properly in Bing) are useful, but I need help. Thoughts?
Intermediate & Advanced SEO | | MG_Lomb_SEO0 -
Location Pages On Website vs Landing pages
We have been having a terrible time in the local search results for 20 + locations. I have Places set up and all, but we decided to create location pages on our sites for each location - brief description and content optimized for our main service. The path would be something like .com/location/example. One option that has came up in question is to create landing pages / "mini websites" that would probably be location-example.url.com. I believe that the latter option, mini sites for each location, would be a bad idea as those kinds of tactics were once spammy in the past. What are are your thoughts and and resources so I can convince my team on the best practice.
Intermediate & Advanced SEO | | KJ-Rodgers0 -
I've got duplicate pages. For example, blog/page/2 is the same as author/admin/page/2\. Is this something I should just ignore, or should I create the author/admin/page2 and then 301 redirect?
I'm going through the crawl report and it says I've got duplicate pages. For example, blog/page/2 is the same as author/admin/page/2/ Now, the author/admin/page/2 I can't even find in WordPress, but it is the same thing as blog/page/2 nonetheless. Is this something I should just ignore, or should I create the author/admin/page2 and then 301 redirect it to blog/page/2?
Intermediate & Advanced SEO | | shift-inc0 -
Changing old style WP menu built with child pages or not?
Hi Mozzers, the very old theme of my client's site doesn't support the new WP menus, so the menu structure is built in the old way, with parent and child pages. For example the page whose url is www.site.com/rent/ is top level and the sub pages are like www.site.com/rent/cars/ or www.site.com/rent/trucks/ Also there are third generation pages like www.site.com/rent/cars/fiat500/ Since I am changing the theme, I am going to use the new WP menu system and I'd like to know if this parent/child url structure may hurt link equity propagation. My question is: should I detach the child pages from the parents and, according to that, change the urls of the child pages from:
Intermediate & Advanced SEO | | DoMiSoL
www.site.com/rent/cars/ to www.site.com/rent-cars/ (and of course 301 redirect them) ? Or is it ok to leave the pages' url in the old parenting way? What is the best practice? Thank you very much! DoMiSoL Rossini0 -
Duplicate peices of content on multiple pages - is this a problem
I have a couple of WordPress clients with the same issue but caused in different ways: 1. The Slash WP theme which is a portfolio theme, involves setting up multiple excerpts of content that can then be added to multiple pages. So although the pages themselves are not identical, there are the same snippets of content appearing on multiple pages 2. A WP blog which has multiple categories and/or tags for each post, effectively ends up with many pages showing duplicate excerpts of content. My view has always been to noindex these pages (via Yoast), but was advised recently not to. In both these cases, even though the pages are not identical, do you think this duplicate content across multiple pages could cause an issue? All thoughts appreciated
Intermediate & Advanced SEO | | Chammy0 -
Blog content - what to do, and what to avoid in terms of links, when you're paying for blog content
Hi, I've just been looking at a restaurant site which is paying food writers to put food news and blogs on their website. I checked the backlink profile of the site and the various bloggers in question usually link from their blogs / company websites to the said restaurant to help promote any new blogs that appear on the restaurant site. That got me wondering about whether this might cause problems with Google. I guess they've been putting about one blog live per month for 2 years, from 12/13 bloggers who have been linking to their website. What would you advise?
Intermediate & Advanced SEO | | McTaggart0 -
Should i continue linking the old page after a redirect 301?
hi everybody, i'm trying to understand why my page http://poltronafraubrescia.zenucchi.it isn't ranked for the keyword poltrona frau brescia even if is indexed on google. the page gets authority and traffic from the page www.zenucchi.it/ITA/poltrona-frau-brescia.html that is already ranked in fourth position for that keyword. should i continue linking the previous or the new page to increase the page authority? i don't know if is a good way to link a page not ranked despite a ranked one.. Please help me.... thanks a lot
Intermediate & Advanced SEO | | guidoboem0