How Many Keywords & How Will They Take to Rank?
-
Hi Guys
Just taken on a new site with around 80 keywords with no links because the site is new. Each page is optimised correctly, very user friendly with completely unique content for each and every page.
I'm interested to know what would be your online marketing "plan" for such site to begin ranking.
Thanks
Gary
-
Hi Guys
I apologise for not responding sooner. Attached are "most" of our keywords we are ranking for (for individual pages) since launching in Feb this year. We're now starting to execute a marketing plan that will contribute to earning links. Hopefully this will begin to rank our more "competitive" keywords.
Have you guys worked with many start ups? How quickly were they able to rank for non competitive/competitive keywords?
Would really like to hear from you regarding your experiences, to ensure I get everything right from the get go. Thanks.
Gary
-
Hey Gary,
I may be getting a bit confused here, as well. Are you saying you want to create 80-100 pages with one keyword to be focused on per page or are you saying you are trying to optimize single pages for 80-100 keywords? Something about this isn't quite clear.
-
I must be misunderstanding something, how can you have 80-100 completely relevant keywords for each page?
they cannot be relevant for each page if each page is targeting only one keyword
of course each page will have other semantically near keywords in it, but 100? Doesn't make sense.
anyway, if you are targeting 100 keywords, and you have 100 pages, each page with content designed around one keyword
given that little information you are fine and I don't see any reason to cut the number of keywords/page, I don't see any logic in it and I am wondering why are you in doubt, what have you experienced or read to think otherwise?
-
Just the one keyword per page
-
How many words per page?
-
Thanks for your feedback.
We have around 80-100 researched keywords which are completely relevant to each page, and have produced the necessary content to improve UX for these specific pages.
The question is, do we cut out around 40-50 keywords or more? Would this have a more positive impact on the keywords we choose to use that are deemed by us as very important? Or should we now just concentrate on developing great content that is relevant to our products and services..?
-
I'd say that the number of unique keywords that a website can go after is limited only by how much unique, substantive and valuable-to-the-visitor content that you can produce.
Now, once you bring ROI into the equation, you are limited by the number that can either pull in a few conversions per year or make a meaningful contribution to the popularity of the website.
-
Hi Gary!
It's never really been my mindset to think of these things in terms of raw numbers. I've always thought more along the lines of possible topics than numbers of keywords. If I had a brand new business to work with, I would likely do keyword research as an aid to helping me brainstorm both my basic pages (for product/service terms) and then my interesting possible topics beyond that. So, a basic page would be something like water heater repair and an interesting page or blog post beyond that might revolve around how to best choose water heater settings to save on your energy bill. Something like that.
There really is no limit to the number of keywords a website can aim to rank for - limits tend to revolve around how you stage accomplishing the work, based on the available resources or funds. Once the website is launched, you must determine how frequently the business is capable of producing or funding its on-going publication efforts. For many small businesses, a single blog post a week is a major achievement. For larger companies, that might be 5 posts a week. Sustainable growth is the ideal here.
-
What make you believe limiting the number of keyword you are targeting would bring any SEO value?
unless you are stuffing to much keywords into the same pages I strongly believe it doesn't matter how many keyword you target
what it really matter is the backlink profile supporting those keywords
assuming you don't have unlimited resources, of course you cannot focus on unlimited number of keyword from the very beginning
make a list of all the potential keywords, filter by conversion rate and competition and choose a reasonable set of keyword to focus on at beginning
focus on agroup doesn't mean ignore the others, I mean I would still monitor other groups and I would still generate good content for those keywords if it make sense, if source materia is available if the topic is hot, etc...
-
Thanks Miriam
For a new start up business, would you place a limit on the number of unique key words used for the website?
We're two months live with around 40 key words ranking in the top 50. The other 50 key words are more competitive and are yet to appear in the top 50.
-
Hi Gary!
Thanks for the additional info! So, for a local business like this, the marketing plan would typically look something like this:
-
Invest most effort in the quality of the website's UX, on-site Local SEO and content. Sounds like the company is well on the way to this. Just to be sure, though, go through the site to double check that contact information is highly prominent on the site and that the basic city+product/service terms are well represented.
-
Do a citation audit to check for both current and old versions of the name, address, phone number and website. Where citations are lacking, build them. Where they feature any incorrect information, edit them. Check for duplicate listings, too. Build both generic citations and industry-specific citations.
-
Develop a strategy for ongoing content development on the site or site-based blog.
-
Implement a review acquisition strategy that will be utilized on a monthly basis.
-
Gather testimonials on an on-going basis and post them on the website.
-
Research social opportunities that are a good fit for the business model. Create profiles there and begin participating.
-
Research non-structured sources for additional citations/mentions of the business, such as news articles and blogs.
-
Research industry-specific offline participation opportunities, like trade association conferences, expos and workshops. Participation in these can then develop content opportunities for the site, new people to network with socially on SM platforms and new business.
-
Audit the client's link profile and begin combing through all of the above to discover where opportunities may lie to develop content, outreach, news opportunities, etc., that can lead to natural links
This is a very general outline, applicable to most local businesses. Hope it helps!
-
-
Hi Miriam
The company is for Hardwood Flooring.
One business location in central London. Competition is fairly tough. All keywords on the site have been targeted to target specific wood colours, types and locations in London.
-
Hi Gary!
You've categorized this question as Local Strategy. Is this a local business? B&M or SAB? How many physical locations? How tough is the competition? The more information you can provide, the better answer you'll receive from the community.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I am searching for page ranks but all results show 0
i am searching for page ranks but all results show pr 0 when i search, doesnt matter if the site is a pr ma or a pr10, i was using scrapebox to find the backlinks but now nothing is showing as far as pr goes, i have also used various websites to check the page ranks and still get the same results. maybe its my ip but i doubt it cus i am using private proxies. any idea guys? cRbWC65
Link Building | | djgbshows0 -
Will links from startup/tech blogs help a site rank for *money* keywords?
If a startup has a tech blog (say, domain.com/tech) and a startup journey blog (on domain.com/journey — think groovehq.com/blog), will garnering high PA/DA links to those pages help the root domain rank for keywords related to the startup's services? For example, continuing the Groove example, will quality links to their aforementioned startup blog help them rank the homepage for Online Help Desk Software? Even when those links are from non-helpdesk content on non-helpdesk sites? My theory is that links from high DA sites won't be a bad thing — as long as they're not from spammy pages and done naturally. In some niches, where it's hard to get organic product-related links, this might be a worthwhile strategy. Am I right? Or sadly misguided...? 🙂 EDIT: BTW. The niche I have in mind is fairly uncompetitive, and it'd be easier to garner links from the startup/tech community than the niche community itself.
Link Building | | brandrsn1 -
'Too many links' on our pages.
This figure includes links that sit within our navigational menus. Is there a way to block this somehow so that Google and Moz do not read them as 'internal links'? Thanks in advance.
Link Building | | Ashley-Jacada0 -
Buying keyword urls for local traffic
Hi, I've been told that there is a real benefit in buying up local domain names and setting up mini adverts to your core website... is this actually true? Seems a strange practice. Example: If I had a car cleaning site called 'MozCarCleaning.co.uk' and the company was based in London. Then I'd buy related domains, 'LondonCarCleaning.co.uk' , 'CarValetLondon.co.uk' and make mini websites which then link to the main site. Alternatively, would it be worth just 301 redirecting directly to the core site? Thanks.
Link Building | | MatthewJamesRiley0 -
Best way to boost ranking for most important keyword?
Hello! I have a blog that is doing really well. Low bounce rate, search queries going up pretty fast, more organic traffic than my first blog. I shot up to spot 5 for my main keyword which was a thrill. But I have dropped back down. According to Google Webmasters I was at spot 11, then 12, and today 13. I worked on doing a lot of internal linking to the page that was ranking at # 5. It is a category page although I'd like my homepage to rank high for that same keyword one day. My site is less than 2 months old and I know it takes time but I am seeing so many signs of great potential. I am looking for ANY advice on how to boost my rankings for this one particular keyword. Thanks! 😃
Link Building | | dealblogger0 -
Is there a ranking delay for highly competive Keywords?
Is there still a delay in ranking highly competitive keywords with commercial intent. If so how does it work exactly and how do you determine which keywords are highly competitive. Thanks
Link Building | | phoenix20120 -
How to rank for more then one keyword
As per on page optimization report i can only get A grade for 1 keyword. In one title i can add only 1 keyword, so how come i rank and do perfect on page optimization for more then one keyword.
Link Building | | Sajiali0 -
Page Rank Sculpting
Just a thought. With the way pagerank works and passing link juice evenly across all your links. Would it make sense to structure your site so that each page passes your all your link juice from lets say your homepage to another page. Then that page would contain all the link juice from the homepage. Then do the same thing with the next pages. For instance Homepage - linkjuice 10 link1 - follow link2 rel=nofollow link3 rel=nofollow link4 rel=nofollow link5 rel=nofollow Link1 - linkjuice 10 link1 rel=nofollow link2 - follow link3 rel=nofollow link4 rel=nofollow link5 rel=nofollow Link2 - linkjuice 10 link1 rel=nofollow link2 rel-nofollow link3 - follow link4 rel=nofollow link5 rel=nofollow Link3 - linkjuice 10 link1 rel=nofollow link2 rel-nofollow link3 rel=nofollow link4 - follow link5 rel=nofollow Link4 - linkjuice 10 link1 rel=nofollow link2 rel-nofollow link3 rel=nofollow link4 rel=nofollow link5 - follow and so on. Theoretically would'nt this help pass a ton if not all of link juice to your main links? Sorry if this is a dumb question, it's late and sometimes my mind goes places 🙂
Link Building | | cbielich0