Accurate rankings data? software? tools?
-
Hello,
While I am aware that Google rankings are subject to a number of variables, I still need to be able to provide the most accurate rankings data for my clients in their reports. Most recently, I have been using the Google Adwords Planner and modifying by location and/or device. Now, having found discrepancy in the MOZ rankings, I started trying to again find the most accurate tools or software. Could someone please suggest the most accurate tool, and also how the accurate rankings are achieved? Any help would be greatly appreciated!!!!
Thanks
-
Addendum to this. You may actually want to look more at the pages you are targeting for those keywords and the amount of organic traffic going to that page. Why? This encompasses more than just what your ranking is, but are people clicking through. We have run experiments to change the meta description and looked at traffic vs ranking. While ranking and click through are related, they are still two different things.
Finally, you have to look at what converts. I like to use Google's page value parameter. I can look at not only what content is ranking and getting traffic, but also what converts. I then use that to better plan my content or what content needs to be updated etc. Get your metrics to tie out to the bottom line and that is what really ultimately what matters.
Cheers!
-
thanks so much everyone!
-
Thank you so much for your response. You are absolutely right, and I think I knew it all the time. I just had hoped that I had missed something in my research. I actually just read the Larry Kim article this morning. This was a very well-thought-out response-that didn't just have an answer; but an action to take, which I am ever so grateful for. Thanks!
-
Clever has nailed the answer. Positions change daily on many SERP's. We use Moz, and Linkdex. It is about money and client funds ultimately and finding a platform you are comfortable with. Sometimes with big clients you need a very impressive chart to show them .. same data as you could have peeled off for free from a google platform... it is almost a function of sales.
The key as Clever has pointed out is to find a benchmark, you feel is solid and put your stake in the ground and monitor the changes and variations from there.
All the best. Here is a website with more listed. http://tinyurl.com/cb8shu7
-
I was in the middle of very much the same kind of response when an email pinged up with a new answer.
What CleverPhD has stated in his great answer is very much the process I have tried to follow over the last couple of years and I also try and stick to one source for positions, as when compared most other tools they are relatively close to one another.
Secondly as stated again by CleverPhd, people have so much personalisation going on especially with Chrome and Google that I tend to only use the positions as close ballpark figures and hope they maintain the same area.
-
yes accurate rankings, as all the different top tools are showing different positions.
-
Your question here is accuracy, but I think you are missing the bigger picture on rankings. Google does so much personalization on search results, there is no single "rank" for a given page on a given key term. If you are signed in, Google will rank pages higher that you visit a lot. Even if you are not, Google may rank pages higher that relate to your geographic location. Whenever a tool is pulling a KW ranking, it is doing so with a set of parameters that may be different than another tool and so the results may vary. Some people have even called them useless http://www.wordstream.com/blog/ws/2014/08/11/seo-rank-checking
Dr. Pete did an article on this recently to compare different methods of measuring rank
https://moz.com/blog/comparing-ranktracking-methods-browser-vs-crawler-vs-webmaster-tools
While he found differences, they were not that huge across tools.
Your best advice is to find a tool that will report what you need and stick with it. Consistency is the key. That way you can at least know that if there is a change that the change did occur and in what direction. You want a baseline and then to know once you make a change are you doing better or worse. You will find discrepancies if you were to compare Moz, Keyword Planner, Google Webmaster Tools, CognitiveSEO, Authority Labs, etc etc. Everyone measures it slightly differently and you see some differences due to Googles personalization. Heck, take a read of the Search Console Help Google calls is an "average position" due to personalization of results when they show ranking results https://support.google.com/webmasters/answer/35252?hl=en
-
Average position: The average top position of your site on the search results page for that query. With change also shows the change compared to the previous period. Green indicates that your site's average top position is improving.
To calculate average position, we take into account the top ranking URL from your site for a particular query. For example, if Jane’s query returns your site as the #1 and #2 result, and David’s query returns your site in positions #2 and #7, your average top position would be 1.5.
I know this does not answer the question you asked, but I hope it gives you the question you need to understand to put all this in perspective. Get a reputable Keyword tool that gives you the data output that you need for reporting. Stick with it and you will do fine.
Cheers!
-
-
Apologies I am a little unclear. Are you after a tool that gives you page rankings for keywords?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Multiple service area pages that rank well. However the primary keyword page tends to bounce around between the pages. How can I stabalise the ranking to the primary page
We have multiple service area pages attached to the primary keyword for the site which arent in the navigation and we have the primary page which is in the navigation. Currently Google is choosing different service area pages to rank for the primary keyword so the rankings bounce around a lot for the keyword when it doesn't have a service area target in it. Eg work shirts vs work shirts brisbane.
Local Website Optimization | | jonathan.k0 -
"spammy structred data" search console message
Hey gang, I want to first say thank you to anybody that tries to help me with this. I'm not quite sure where to start. So first I get the message in search console for my locksmith website that it looks like I have some spammy structured data. I remembered that for one landing page I did have the stars short code on it and it was displaying the stars. Well, I went and looked and they were indeed no longer showing. So I simply deleted the shortcode, but I wanted to do a thorough check of my landing pages, one by one. Now I have project supremacy on my wordpress site, which I stand by, it's a solid product and I have been able to make my per page schema look really good, zero errors. So I went through each page that had errors on it and fixed them and sent it all back into google for 'reconsideration'. BUT today (sorry this is getting long) I look in my search console and I see that ALL of my blog posts have errors on them. Something wrong with the hentry. As I test one of the posts in structured data tester tool I see 4 errors and 4 warnings. I don't have the author displaying which is not true and some other things. But I have never ever tried to schema any of my blog posts and there is ZERO site wide schema, I already checked. Where is this bad schema living, and could that be the reason for the spammy stuff? Thank you crew!!! mwDd8
Local Website Optimization | | Meier0 -
Is it possible to rank for street name searches?
I am working with a real estate agency who serves a very small geographical area in Dallas, TX. Many areas with Dallas addresses have proper names (e.g. Uptown, Highland Park, Lake Highlands, etc.), but the area my client wants to target is nameless, so we had the idea of trying to target searches for particular street names instead (e.g. homes for sale on easy street). I have looked around quite a bit, but have not found a website that takes that approach. Any thoughts on whether it's possible?
Local Website Optimization | | cbizzle0 -
Site Not Rankings After a Few Months
I have a client site that I am beating my head against the wall for right now. Three months into a 100% white hat campaign, we can't get him ranking in the top 150. Here's the cliffsnotes: Built a new wordpress website All on page SEO has been done and score an A+ for his primary kws Robots.txt is setup correctly .htaccess is setup correctly new domain multiple 95 DA, 50 PA links from reputable, national sites. Yext Local listings SSL, CDN, Speed optimized Has 19 pages indexed by Google Posting one blog a week for him Granted his primary keyword is a hyper competitive kw, but still, I've been doing this for 8 years and never seen a guy be stuck on the 16th page for so long for the sort of links we are building him. I'm genuinely stumped here and could use some help.
Local Website Optimization | | BrianJGomez0 -
Ranking nationally but not locally
Hi everyone, I'm working with a client that has a strange situation. He's ranking for his target keyword on a national level but when searching locally, he's in the 100s (see attached). Any idea what could be going on here? He did have an old domain that got hacked that is redirecting to his current domain. Thanks, Tim lmSSXdT
Local Website Optimization | | TimKelsey0 -
Ranking not up in google
Hello Everyone, I am having problem to get ranking for this 3 domains http://goo.gl/L5e2Y2 http://goo.gl/QsU9gq http://goo.gl/igTT76 can anyone help, please Thanx in advance
Local Website Optimization | | falgunipanchal1 -
Why am I not ranking although my domain authority is higher than competitors with same relevancy?
So I am trying to rank the domain http://jamesriver.org for the term "Churches in Springfield, MO" Not sure why we are not ranking as well as we ought to rank. I have a few assumptions, but wanted to see what other have to say to get better input. Below are some details about the us: We have done a brand name change in the past 2 years - James River Assembly to James River Church We have two locations: Ozark, MO - which has been there for a very long time and Springfield, MO which is a newer campus We have higher domain authority than others that rank higher for the term We have a new website that was launch about 3 months ago We have a location page for each of the 2 campuses I am wondering what factors might be at play in our lesser rankings even though we are relevant to the term and have higher authority than those that are ranking much higher than us. Thanks for any help you can provide.
Local Website Optimization | | chris.oursbourn0 -
How can I rank my .co.uk using content on my .com?
Hi, We currently have a .com site ranking second for our brand term in the .co.uk SERP. This is mainly because we don't own the exact match brand term which comes from not having a clue what we were doing when we set up the company. Would it be possible to out rank this term considering we the weighing that google puts towards exact matches in the URL? N.B - There are a few updates we could do to the homepage to make the on-page optimisation better and we have not actively done any link building yet which will obviously help. competitor SERP rank 1 - MOZ PA38 DA26 Our Site SERP rank 2 - MOZ PA43 DA32 Thanks Ben
Local Website Optimization | | benjmoz0