Thin Content pages
-
I have a couple of pages that are thin content.
One is essentially a page with the icons of our customers and a link out to their website.
The other is a summary portfolio page that has some images of some of the client work we have done with links to internal pages that have more details about each client situation, approach, etc. These deeper pages are just fine.
What is the recommendation for handling these thin content pages? We could add content, but then it wouldn't really help the user very much.
-
Could you possibly add a line or two by each client? It could serve the dual purpose of getting some content in and enticing the user to click on the case studies. I'm not a fan of content just to have it, but that recent Whiteboard on "cruft" comes to mind and I wonder whether it applies here. Would be interested to see what others think.
https://moz.com/blog/clean-site-cruft-before-it-causes-ranking-problems-whiteboard-friday
-
@Stramark - for me putting a follow link to the customer(s) depends on the context of the site. As I don't know this particular site I just mentioned to be careful. It's up to the OP to decide if these links should be follow or no follow. If these links look natural (see https://moz.com/ugc/what-is-an-unnatural-link-an-in-depth-look-at-the-google-quality-guidelines) they are probably ok - if they are "too" optimised for certain keywords - they are not.
-
@Dirk,
If you build or had anything to do with the website you should know that it is OK. Making those links nofollow is not in the best interest of the customer. If you are not ready to share some linklove with your customers, you are not doing it right.
-
Let me try to clarify:
Behind the list of clients we have case study pages - who is the client, what was their problem, how did we approach the problem, what was the solution.....
The client page is just an easy way to navigate for our new prospects to find clients who have similar problems issues.
-
If it's only a few pages (less than 1 or 2% of total number of pages) you can just leave as it is (almost every site has these kind of thin content pages)
Alternative would be to put a noindex/follow on these pages or enrich them (telling more about your customers, giving a small intro text next to the examples from your portfolio)
Be careful with the links to your customers - you could consider to put them on "nofollow".
rgds,
Dirk
-
I strongly disagree that more content wouldn't help the user. You could write about each client, how you approach work with clients, describe each portfolio item, each project therein, etc. There are so many different things to write about within these pages of yours - stick to the who, what, when, where, and why and go from there.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate page content
These two URLs are being flagged as 98% similar in the code. We're a large ecommerce site, and while it would be ideal to have unique product descriptions on each page we currently don't have the bandwith. Thoughts on what else might be triggering this duplicate content? https://www.etundra.com/restaurant-parts/cooking-equipment-parts/fryers/scoops-skimmers/fmp-175-1081-fryer-crumb-scoop/ https://www.etundra.com/restaurant-equipment/concession-equipment/condiment-pumps/tablecraft-664-wide-mouth-condiment-pump/ Thanks, Natalie
On-Page Optimization | | eTundra0 -
Is it better to try and boost an old page that ranks on page #5 or create a better new page
Hello Everyone, We have been looking into our placements recently and see that one of our blog posts shows on page #5 for a popular keyword phrase with a lot of search volume. Lets say the keyword is "couples fitness ideas" We show on page 5 for a post /couples-fitness-ideas-19-tips-and-expert-advice/ We want to try and get on the first page for that phrase and wanted to know if it is better if we did one of the following: 1. Create a new page with over 100 ideas with a few more thousands of words. with a new url (thinking /couples-fitness-ideas) 2. Create a new page with a new url (thinking /couples-fitness-ideas) with the same content as the currently ranking post. We would want to do this for more freedom with layout and design of the page rather than our current blog post template. Add more content, let's say 100 more ideas. Then forward the old URL to the new one with a 301 redirect. 3. Add more content to the existing post without changing the layout and change the URL. Look forward to your thoughts
On-Page Optimization | | MobileCause0 -
Should extra content be added to item page or resource center?
We run an ecommerce company which sells machines. After the machine is used for X amount of time, we suggest changing the blades in the machines. We have a resource center for customer convenience. We are creating videos and content on how to change the blades in each machine. (each machine is a different process). Do we create videos and content in the resource center and link to the product page or do we beef up our content on the product page by adding that information there? 1 part of us thinks - "The new blade-changing content" is valuable to that product so buyers know the process before buying and hopefully gain some rank juice on the item pages. The other part of us thinks - Keep all resources in the resource center and link to learning resources from the product pages. This version doesn't beef up our product pages but seems to be the logical place to hose the content on the website. Thoughts? Suggestions?
On-Page Optimization | | dkeipper0 -
How to optimize WordPress Pages with Duplicate Page Content?
I found the non WWW ans WWW duplicate pages URL only, more than thousand pages.
On-Page Optimization | | eigital0 -
Is it better to have an hreflang go to the home page in a different language if there's no corresponding page
If I have some pages in English, but not in Spanish on my website: Should my hreflang go to the home page on the Spanish site? Or should I not have an "es-MX" hreflang for that page? Ideally I would have all the pages translated, but this has not all been done yet.
On-Page Optimization | | RoxBrock0 -
Similar content multiple pages
I have run in to a situation on an e-commerce store where products from a certain manufacturer require a fairly large chunk of corporate information to be posted underneath the product description: I.E. Trademark information, etc. This information happens to be close to half the size of the product description information. Am I at risk of getting hit negatively for this portion of text duplicated across multiple products? I was considering putting a link to a separate informational page with this information but am not sure if it even matters? What are your recommendations brilliant SEO'erz?
On-Page Optimization | | wishmedia0 -
Silo and content
I'm about to launch my site but I have a question regarding content and silo structure. If I don't have enough content to fill 4 subpages, could it be better to have only a content-keyword-rich landing page for a silo instead of multiple pages with poor content? Thank you!
On-Page Optimization | | mediodigital0 -
Exstinguishing Page Rank?
Hi Guys, Here is a thought. Google gives more weight to links in content, less to navigation etc.. Therefore if they say give 50% of a pages rank to a link within content and 50% to the the other elements. What happens to the total pagerank from a page if you have not utilized in page content links? (is it lost) If this is the case, and you have a site that does not use content links on every page, are you loosing value (and hard earned) pagerank. Google did mention sometime back about pagerank being exstinguished with the nofollow tag. I would be interested to hear what others think? Cheers Scott
On-Page Optimization | | Jurnii0