Variables in Google Tag Manager
-
Last week I got a great answer here on how to implement GTM and cross domain tracking, now that we have that in place I'm looking for some more advice
I'm wondering that if we push variabels into the data-layer of GTM, can we actually use those variables in reports as well? Do they get recorded in Google Analytics?
I'd like to use some data that we push to the data layer for segmentation purposes. Anybody an idea how to achieve this?
-
Thanks Martijn,
I'm looking at http://www.dbi.io/uk/how-to-segment-logged-in-users-using-google-analytics/ at the moment, I'll probably be able to set that variable when a certain pageview gets triggered.
-
Hi Joris,
By default it won't. The variables in Google Tag Manager can be used by sending, like you've mentioned, information to the dataLayer. But they won't be used automatically to have information send to Google Analytics. What you can do is send the information to your dataLayer and then use the variables in setting up the tracking via Google Tag Manager to send the variables in custom dimensions to Google Analytics.
So let's say you're pushing something to the dataLayer, then you would create a variable based on that and use that information in the next set of tags that you'll be creating. So for example setting a custom dimension would be:
ga('set', 'customDimension10', '{{Category}}');
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can I redo my submitted sitemap to Google?
We are a electronic hardware manufacture with a fairly large catalog of products. I dynamically built our site and we have over 705,000 unique products that we can offer. With our php framework I was able to create sitemaps that hold every product unique url. After doing all of that I submitted our data to Google. Then waited with a cocktail encouraged that we'd grow up the ranks of Google organically. Well, that didn't happen. Besides several other problems (lack of overall unique content, appearance of duplicate content, no meta description, no unique page titles, poor use of heading tags and no rel canonical tags) how can I get a "do-over" with Google and my submitted sitemaps? Can they be re-submitted? Can they even be deleted?
Reporting & Analytics | | jandk40140 -
Google Analytics Not Properly Attributing Goals
My GA has been working fine for years and is now suddenly attributing 100% of my goals/conversions to a "referral" source. In this case "crm.zoho.com". (see attached url) Our contact form is a zoho CRM form. When prospect fills it out online, it dumps them to a thank-you page and the conversion is counted. That all works just fine, but it is not attributing the conversion to Organic or PPC or Direct as it was a month or so ago. I'm not sure if this may be the cause, but I was cleaning up GA about a month ago, deleting some filters I didn't think I needed any more. Thank you for your help. 9CRUx
Reporting & Analytics | | sanctuary2420 -
The best way to track internal links in Google Analytics
Hi there, we are a retail business and we have invested in quality editorial content which sits in our Blog at ourwebsite.co.uk/blog/ The Blog links to the main site (an online store) and I want to track the 'value' of the blog by how many clicks the blog content generates back to the main store. At the moment we're using this code on the end of every link in the Blog: ?utm_source=Blog&utm_medium=Widget&utm_campaign=FromBlog Does this affect SEO and is there a better way of doing it? Thanks.
Reporting & Analytics | | Bee1590 -
How would I create this type of report in Google Analytics?
I work for an e-commerce site. I would like to run a weekly report to see what every category pages increase and decrease for pageviews would be. How would I do that?
Reporting & Analytics | | EcommerceSite0 -
Google Analytics and DNS change
Our new alumni application is going be tested at domain uva.imodules.com . We are going to collect traffic data with a Google analytics account number UA-884652-XX. So going to uva.imodules.com/myPage.html would send its data to Google Analytics with that account number. Then when it is ready for production we are going to just change the domain name of the application and switch the DNS over to dardencommunity.darden.virginia.edu . So going to dardencommunity.darden.virginia.edu /myPage.html would send its data to Google Analtics with that SAME account number. Aside from having the testing domain data in the same profile are there any other issues/problems we may run into?
Reporting & Analytics | | Darden0 -
Using Regex for Goals in Google Analytics
I’ve got a website with 20 different forms; and I’d like to track all 20 form completions with one Goal in Google Analytics. The completion-page URLs follow the pattern below (the website uses Drupal CMS) Form One: www.acme.com/node/2990/done?sid=651 Form Two: www.acme.com /node/2991/done?sid=785 Form Three: www.acme.com /node/2992/done?sid=1021 Form Four: www.acme.com /node/2993/done?sid=459 I believe that there is a way I can use regex so Google Analytics will track if any of these completion URLs appears. Looking for guidance how to format the regex statement.
Reporting & Analytics | | TopFloor0 -
Google Analytics & AdWords Conversion Tracking
I have Google Analytics implemented on my site and have goals/funnels set up to track the conversion process. I have just started an AdWords campaign but can't see/track conversions from it. Do I need to implement both Google Analytics AND AdWords scripits on the page?
Reporting & Analytics | | mj7750 -
No Social Sources in Google Analytics - what am I doing wrong?
Hello Everyone, I'm having a strange issue: I DO NOT have in my Google Analytics the "Social" tab under the Traffic Sources category. Look at the first image of this post: http://marketingland.com/google-analytics-social-reports-8138 How do you "get" that to show? Hope somebody has this issue and can help, Thanks a lot, Alex
Reporting & Analytics | | pwpaneuro0