What are your favorite "reverse guest posting" techniques?
-
There's plenty of content out there that teaches how to become a guest author on other blogs. However, I'm looking for ideas on how to attract other authors to post on our own blog (www.reviewjump.com/blog).
Specifically, we're targeting agencies and marketers to write for us. Admittedly, it's a fairly new blog, but we've done quite a bit of outreach so far, and this hasn't been brought up as a concern. Ironically, we've found that many agencies we've spoken with don't even maintain their own blog. I'm guessing if they don't author their own, why would they spend the effort to write for ours?
Anyway, to make it easy for authors to apply, we even created a specific page for it (www.reviewjump.com/guest-author/). And I know that while some sites charge $100's for guest posts, this would be free for our published authors.
We are making some headway with our outreach, but I was searching for any helpful ideas you can share on what works for you and your "reverse guest posting" strategies.
Thanks in advance!
Brodie Tyler -
Thanks EGOL. I like this approach and think we'll give it a try. I think it's a soft approach that can help us get our foot in the door.
-
This isn't an idea about how to attract an article, instead it is about getting help with an article -- a "contributor" or a "coauthor".
Let's say you want a post about a topic that you know a little about but not enough to make it "best on the web". However, you know that someone else has photos, or data, or a video, or expertise that would lift your post over the top. Ask if they want to contribute a few paragraphs, a photo and some data. For that you can attribute their portion of the post and/or the resources that they add. The result is a win-win for both of you.
Now that they have contributed once you might be able to get a partnership going. You might get them to work with you on another post next month, they might ask you to write one for them, they might give you free access to their awesome photo trove.
I would honestly rather have contributors or coauthors because I am really picky about the content that is posted on my site. Coauthors, in my experience are easy to find. They are often your competitor, and two competitors working together can be stronger than either of you alone.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Strategies for Enhancing Lead Generation from Blog Posts
Hello Moz Community, I've been running a blog ( www[dot]arrify[dot]com ) for a while, focused on Salesforce. I'm looking to enhance my lead-generation efforts through my blog content. I would appreciate insights and strategies on the following: SEO Best Practices: How can I optimize my blog posts for better search engine visibility to attract more potential leads? Content Engagement: What types of content (e.g., infographics, videos, in-depth guides) have been most effective for engaging readers and encouraging them to provide their contact information? CTA Placement: Where is the most effective placement for calls-to-action within a blog post to maximize lead capture without detracting from user experience? Lead Capture Forms: Are there any recommended practices for designing lead capture forms that encourage sign-ups? Any specific examples or case studies would be greatly appreciated. Thank you in advance for your help!
Content Development | | Kritikgarg0 -
I went and added a H1 on my posts, but it is saying the issue was not fixed. Any ideas?
I "thought" I fixed a bunch of missing H1's on my blog, but when recrawled said the issue is still there. Any ideas on what I may be doing wrong or how to fix? I'm not sure what to do other than put in an H1 heading-which I did. Thanks! Jamie
Content Development | | JamieReinhart0 -
Is it okay to delete old blog posts?
Hi All, I'm doing some SEO work on an entertainment (movies/tv/gaming) blog that started in 2011. Their recent articles have gained some popularity due to improved content and marketing, but there is some old stuff from the early days that was poorly written and gets virtually no traffic. These are mostly old news pieces. Out of approximately 10,000 articles, about 1,000 are receiving the lions share of the traffic. I feel like their good content is getting bogged down in a sea of crap. Would there be any harm in deleting some of those old posts? Is there a best practice for culling content? Thanks!
Content Development | | 74andsunny0 -
Google authorship works on posts, but not on root domain.
When I check Google authorship via the tool Google provides, it says I am confirmed for individual posts, but not for my root domain. I’m using WordPress, and individual posts are fine, but not the blog as a whole. I am the only author… and have given it a week, thinking perhaps it needed time... but no luck. Any suggestions? Thank you!!
Content Development | | VictoriaElizabeth0 -
Rewrite of blog posts
I have to admit. Sometimes, when i write a blog post, I'm a bit lazy. I don't concentrate on the on page optimization portion of the blog post. I used to. But, as of late, I haven't. I was wondering if it was worth it to tweak my blog posts just a bit with a few keywords to improve my on page optimization. Or, do you think that it is too late and not worth the trouble.
Content Development | | jamesjd80 -
New Link Tracker from My Blog Guest
Hi, Just come across this and thought I would share it, looks good from the outside but not yet signed up, going to though in the next hour or so. Anyway looks good - http://tracker.myblogguest.com/
Content Development | | activitysuper1 -
Evergreen content: Dedicated section or blog posts?
As part of our content strategy we are creating an ongoing series of articles to help both our potential buyers and our users learn about our product and improve their knowledge of industry best practices in general. Internally, we've had some debate as to where we should host this content within our site. We've identified two approaches: Series of blog posts Dedicated knowledge section of the website If we go with the first approach, we would created a dedicated section that indexed all the blog posts. If we went with the second, we'd create blog posts for each of the articles announcing their addition. Is there any difference, SEO wise with the two approaches? What would you recommend? Thanks, Darren.
Content Development | | dgibbons0 -
Best Blog Post Format for SEO?
Wondering what the best way is to display blog posts, and organize a blog in general, for maximum SEO benefit. Displaying the entire blog post for the reader to scroll down right on the main page of the blog? With previous posts displayed farther down on the same page. Displaying a snippet/paragraph of the post with a link to continue reading - this way each blog post has it's own dedicated page? And the main blog page can display more topics. Any additional ideas or suggestions to think about would be great. Thank You!
Content Development | | NiallTom0