Is anyone aware of stats stating how many people abandon pages the deeper they get in a site?
-
For example, let's say someone enters via a landing page, and instead of having a form there is a button to a form. What percentage of people will click the button and fill out the form vs if the form was right there on the page? Basically, I am trying to figure out what percentage of users do websites lose for every click a user makes on the site.
-
Hello,
If you have access to the analytics of a site you can look in Behaviour and then see the Behaviour Flow. This will break down the pages people land on, how many click through, and how many drop off at each point in their journey.
I hope this is of some help,
Cheers,
Luke
-
Unless you test this on your site you will never know for sure. You can easily use some analytics software to do this : HotJar, CrazyEgg, LuckyOrange, etc all can track this data for you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Too many pages or not enough?
I have an SEO question for you: My client is building a new website and wondered about individual pages for his items, let me break it down for you... He sells display cabinets, one of which is a shot glass cabinet. He has 5 types of the shot glass cabinets, that come in 3 different types of wood, 2 different mirrored backings, and with or without a locking mechanism... Now is it better, SEO-wise, to create 5 pages for his shot glasses, with the selectable options, or is it better to create a different page for each of his shot glass cabinet options? This would mean something like 24 different shot glass pages. He feels that the more pages he has, the more lines he's throwing out there looking for a bite, but he, and I, don't know if that is necessarily a good thing for SEO. The pages would be named slightly differently, but the copy on each page would read just about the same... What do you think? 5 pages with options, or 24 pages again with the ability to change the options. Side Question: If more pages is the way to go, what would be the draw back when he does this with his other 8 cabinet types and their multitude of configurations? Thanks for the help!
Conversion Rate Optimization | | robertsteck0 -
Any General feedback or Experience on Page Titles and Click Through Rates ?
Moz, I have managed to climb onto page one for a couple of keywords i am really happy with, Just looking for any feedback on page titles and different effects on CTR The page i am working with is product pages I tried a simple headline which was a branded product keyword, this way when the keyword matches the user search it will stand out as the the majority of the title is bold because of this match,, Example below <title>Jeffs<strong> Lollipops</strong></title> and my other option is to look at testing a more descriptive title to fit the limit <title>A selection of sweet Strawberry and Cherry<strong> Lollipops</strong> from Jeff<//Title></p> <p>has anyone looked into this and tested for results in CTR ? i can see there being a youmoz about it somewhere?</p> <p>Alot of people i assume will just say test test test, but any feedback on how other moz users tackle title tags for CTR would be great,</p> <p>Thanks</p> <p>James</p> <p> </p> <p> </p></title>
Conversion Rate Optimization | | Antony_Towle0 -
Is checkout page setup (in regards to abandonment) this sensitive?!?!
About a week ago, I added a google checkout button (which wasn't really positioned well) & option to add a note on my checkout page for my site. Over the next three days, my cart abandonment was 100%!!!!! 16 customers got to checkout, but all of them dropped out... I was starting to freak out and finally took the google button & note option down. Since then, I'm back up to about 50% abandonment. Is the ecosystem of a checkout page really this sensitive? If so, holy S#$%! Just wondering if anyone has any general advice or links for me to study up on checkout abandonment. Maybe we can get a Whiteboard Friday discussing this?
Conversion Rate Optimization | | PedroAndJobu0 -
Does Anyone have tips or resources for Adwords Re-targeting Campaigns?
Hey everyone, I have a retargetting campaign with a 0.09% CTR, a 1.04% conversion rate, and a fairly high Cost per conversion. I was wondering if anyone has any tips, resources, ideas, etc. as to how to improve our campaign? Links to external resources would be great. Thank you!
Conversion Rate Optimization | | jhinchcliffe0 -
Finally getting decent traffic but low conversions
Thanks to SEOMOZ Ive managed to get half decent organic numbers, although the numbers look good on my ecom. site conversion rates are low. Can anyone offer any help as far as converting visitors into buyers? Thank you!
Conversion Rate Optimization | | TP_Marketing0 -
Best Ways to Get More Newsletter Subscribers?
Hello there! Which are in your opinion the best ways to grow your list? Let roll your imagination! 🙂
Conversion Rate Optimization | | YESdesign1 -
Using overlay content on landing pages - possible? recommended?
We want to use an overlay, like a modal dialog, in a landing page to show more information to support conversion without linking to another page or using popups. Anyone have any stats on success or risks? We've considered simple roll-overs to provide some more info, but everyone has raised alarms that we may be introducing a potential technical or usability hurdle for users. The overlay would display when someone rolled over or clicked a "Learn More" link on the page to provide additional offer reinforcement points to drive the visitors from consideration to conversion. Aside from our own testing, we don't have any sources to cite as to whether this approach can or will impact or aid conversion. Any insights would be appreciated.
Conversion Rate Optimization | | lh27121 -
Lookiing for examples of local "small biz" sites with phone or contact form conversion points
Hi Guys, I'm looking for any good examples of small business sites that you've come across that do a good job at converting potential visitors to clients. I'm primarily thinking about service oriented business such as Doctors, Dentists, Salons, Clothing stores, small restuarants, car detailing services, local photographers, etc. I'm just trying to digest other examples and look for new inspirations.
Conversion Rate Optimization | | DotCar0