Blog migration
-
Hi
We have 4 websites - 1 for company and 3 for each products. Currently all our blog posts are located on the company website company.com/blog.
We will be separating out the blog so that product blogs will be in each product website.
i.e. from company.com/blog to:
This is with the aim of helping SEO for each of the product websites; and improving user experience so users can easily navigate around the product pages if they are reading a blog post on the product.
So now we have to consider migration.
We will migrate/copy over all blog posts to each of the relevant product websites, but should we:
A. keep the old blog posts on company.com/blog and do a rel=canonical
B. only show blog preview on company.com/blog which will link to the new product.com/blog (and using 301 redirect)
C. 301 redirect all blog posts from company.com/blog altogether
Any suggestions on which of the above options to take would be greatly appreciated in terms of SEO and other considerations
-
My preference would be for B. This is because the company blog is well established and so will have a lot more traffic to it so your blogs there are going to get seen and read. By showing an excerpt you are avoiding duplication but still driving traffic to the new website blog. Showing an excerpt on the company blog will entice people who are interested enough to click through to the new blog who may not otherwise have seen the article.
Option A is least favourable for me because the search engines will still have to crawl the blog article on the old website so is wasting crawl budget on that site. Also, the move you are making is permanent and that is what a 301 tells the search engines. Th canonical tag is letting the search engines know which is the preferred URL to index. You really want to move the blog articles and then build new fresh links and traffic to them on the new website.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Internal Links from Blog
Quick question. In regards to linking to products from your blog. I've read recently that linking excessively between your site can be a bad SEO habit. So, I was curious if anyone else has heard of this. Plus, if you have a blog, how many internal links should you have going to you pages on your site - other blogs, products etc? Thanks.
Content Development | | Kdruckenbrod0 -
What's a good way to find recent blog posts about a given topic?
Let's say I want to find blog posts posted in the past week or so about "key west". These posts could be on a personal blog, travel blog, etc. Google News is mostly news sites (not blogs) and Google blog search doesn't work any more. What other good options are there? So far Open site Explorer Just Discovered is the best option I've found, but there is a lot of other stuff mixed in with a few blog posts.
Content Development | | AdamThompson1 -
Best way to handle blogs for a customer with a chain business?
I have a new customer who owns three local gyms. Each one has its own unique url. I intend to do some blogging for him, and would like it to be effective for SEO. Obviously, publishing duplicate content is out, but writing tons of new posts each month is beyond our scope. Would you recommend having one separate blog (with its own url) that is linked from each of the 3 main sites, or would it be better to create a blog on each site and alternate publishing articles on each one, putting a unique intro and link to the main post on the other two?
Content Development | | ScottImageWorks0 -
What are the effects of posting on a blog site using copied content from your site if you source the site on the blog site?
I have noticed that some of my pages from my site are posted to different blog sites and directory submissions they are word for word what is on my site but at the bottom of the page it does list my site as the source and there are links in the text back to my site. Is this going to negatively effect my rankings or is it ok since my site is sourced in the article?
Content Development | | steve2150 -
Starting a brand new blog today - Is it still Wordpress?
Hi I started a blog in 2006 on Blogspot, then everyone moved onto Tumblr and Wordpress, but in August (just) 2013, what should I be starting my brand new blog on? I dont want to have to migrate in a matter on months.
Content Development | | xoffie0 -
Best Way to Manage Multiple Blogs
Good Morning... I have multiple blogs that all relate to the same industry and products... The blogs all have unique content, they do not have duplicate content... Is there a way to share the information or link from one to the other without being seen as someone trying to manipulate anything? The goal is to keep each blog updated frequently, but I can only write so much unique content... can i somehow share the content? Please provide any feedback or advice... Thanks
Content Development | | Prime850 -
Name Some Ecommerce Sites That NAIL Blogging
Have a few favorites but would like to get some other people's opinions on some ecommerce sites that are doing blogging RIGHT. Who is supporting their online marketing with an amazing blog? One of my favorites is Backcountry.com's The Goat (http://thegoat.backcountry.com/) Let me know!
Content Development | | GManSEO1 -
Best Blog Engine
We currently are using blogengine.net 1.6 and it's proving to be an SEO nightmare, with link loops causing infinite "duplicate content". I am trying to find the best blog solution as far as ease of use, clean content and good SEO. What do you use? What do you suggest? Thanks!
Content Development | | QuickLearnTraining0