Do you outreach to blogs with no recent activity?
-
I have been doing outreach to blogs with some good success. My question (problem) is that many blogs do not update regularly and they may not have a new post within the past year or so.
Is it best to pass on sending them an email or is it worth the time to do it? What is your cutoff point?
Thanks!
-
As you said, as long as you're adding value then there's no harm in seeking links. As always just make sure they're relevant to your space.
Link building is still a ranking factor so if you're getting a ranking increase on top of clicks and awareness why not actively seek links?
-
Great tip, thanks for the idea!
-
Personally, I don't see anything wrong with going for the link if I'm adding value to their website and making a good name for myself in the process. Even if I'm just asking for a link because I think I have something that would be of interest to their visitors I don't see a problem with it.
I appreciate that your strategy may be different than mine but I don't think that everyone has moved on from outreach for linking purposes. For example > https://moz.com/blog/category/link-building or http://backlinko.com/link-building
-
Good luck! You're SEO strategy is in that case 2-5 years behind if you're doing it just for links. The rest of us have moved on to strategies that do bring company value!
-
Hey. I agree with what Martijn said that generally, you want to request links from more active sites. Those sites tend to have better overall quality, search performance, and a more active audience. The one thing I'll add is that sometimes you can find blogs that have great evergreen content (good rankings, good links, seem to have decent traffic, etc.) even though they don't have a lot of recent content. In these cases, a link to a relevant page on your site could enhance that evergreen content and sometimes site runners are willing to update old articles (even if they aren't adding anything new). For example, maybe an old blog post on a currently inactive site has a great recap of the best ways to do X (where X is a subject that hasn't changed much in years). You have a page that offers another way to do X or is somehow tightly connected, so including it in that older blog post could be of use to the people who find that old article.
-
Thanks
Yes, the awareness is nice but the links are what I'm after.
-
Hey!
So what's your incentive for sending them one? If they're not going to update it, Google will also have noticed that they haven't published anything noteworthy in the last year. Also if you're only doing link building for the links and not for awareness + visits. My guess would be that it's then not worth it with a site that has not been updated.
Martijn.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Blog with all copied content, should it be rewritten?
Hi, I am auditing a blog where their goal is to get approved to on ad networks but the whole blog has copied content from different sources, so no ad network is approving them. Surprisingly (at least to me), is that the blog ranks really well for a few keywords (#1's and rich snippets ), has a few hundred of natural backlinks, DA is high, has never been penalized (they have always used canonical tags to the original content), traffic is a few thousand sessions a month with mostly 85% organic search, etc. overall Google likes it enough to show them high on search. So now the owner wants to monetize it. I suggested that the best approach was to rewrite their most visited articles and deleted the rest with 301 redirects to the posts that stay. But I actually haven't worked on a similar project before and can't find precise information online so I'm looking to know if anyone has a similar experience to this. A few of my questions are: If they rewrite most of the pages and delete the rest so there is no repeated/copied content, would ad networks (eg. adsense) approve them? Assuming the new articles are at least as good quality as the current ones but with original content, is there a risk on losing DA? since pretty much it will look like a new site once they are done They have thousands of articles but only about 200 hundred get most visits, which would be the ones getting rewritten, so it should be fine to redirect the deleted ones to the remaining? Thanks for any suggestions and/or tips on this 🙂
Intermediate & Advanced SEO | | ArturoES0 -
Blog Content Displayed on Multiple Pages
We are developing an online guide that will provide information and listing for a few different cities in Canada and the US. We have blog content that will be pulled into each different city's blog articles page. Some articles are location agnostic and can be displayed for any city, and other articles will only be city specific, and only appear under a particular city. www.mysite.com//blog/seattle/article1
Intermediate & Advanced SEO | | EBKMarketing
www.mysite.com/blog/portland/article1 From what I know of SEO, it seems that this is a perfect example for the use of canonicalization. So for article that will appear in multiple city guides, should there be a tag that points to a home for that article www.mysite.com/blog/article1 Thanks0 -
Does having a different sub domain for your Landing Page and Blog affect your overall SEO benefits and Ranking?
We have a domain www.spintadigital.com that is hosted with dreamhost and we also have a seperate subdomain blog.spintadigital.com which is hosted in the Ghost platform and we are also using Unbounce landing pages with the sub domain get.spintadigital.com. I wanted to know whether having subdomain like this would affect the traffic metric and ineffect affect the SEO and Rankings of our site. I think it does not affect the increase in domain authority, but in places like similar web i get different traffic metrics for the different domains. As far as i can see in many of the metrics these are considered as seperate websites. We are currently concentrating more on our blogs and wanted to make sure that it does help in the overall domain. We do not have the bandwidth to promote three different websites, and hence need the community's help to understand what is the best option to take this forward.
Intermediate & Advanced SEO | | vinodh-spintadigital0 -
Recent drop in SERP from #1 to #2\.
Our #1 priority keyword, which we've ranked #1 for years, suddenly we're #2. And, the page listed above us doesn't seem to be even compete. Moz On-Page has us at an A and them at a C. When I review the html, I don't even seem any exactly keyword match or matching text on the page. I checked are ranking last week and didn't notice any change - so I've narrowed it down to something changing in the last 4-5 days. Also of note, when I test, We're #1 on mobile, #2 on desktop. Sorry to not list the url's. omitted intentionally. Any thoughts would be much appreciated.
Intermediate & Advanced SEO | | FX4nWOO0 -
SEO of blogging websites
What are the best practices of doing SEO of article/blogging websites.
Intermediate & Advanced SEO | | Obbserv0 -
What things should I consider if I am doing a 301 redirect on only 1 page/blog post?
I wrote a blog post on one of my websites and it got picked up by reddit and I got a bunch of nice backlinks and now that website got a nice boost overall, and especially that blog post page. I now wish I would have posted the article on a different website of mine. I would prefer if this other site was getting the traffic and the good backlinks that I've acquired. What are the pros and cons if I move the content over to my other website, and 301 redirect just that one article to the article location on my other website? The blog post I wrote almost instantly began ranking for certain terms in Google. Ideally I would like my other website to rank for those terms, but I realize there will be some differences as search engines look at the website as a whole and take many factors into consideration. I know there are tons of case studies and information about moving entire sites etc but I couldn't find much on this. Any advice, questions or comments would be greatly appreciated. Thanks,
Intermediate & Advanced SEO | | bradbowman
Brad0 -
Kill, pimp or cut loose? Ideas for a legacy ECommerce blog
Hi, I'm looking to revamp the fortunes of an ailing Fashion ECommerce blog, which once had an impact on SEO for the site which it linked to but now has fallen by the wayside. Blog sits here: www.mydomain.com/blog and links to products and categories on the ECommerce site www.mydomain.com. The blog has about 2000 posts on it written over the past 5 years, which are almost all rewritten content about existing stories, events or embedded youtube videos related to fashion on the Web. None of the blog topics are unique, but the posts have been rewritten well and in an entertaining way - i.e. it's not just a copy and paste. The blog is written on an old, proprietary platform and only has basic Social sharing. You can't comment on posts, or see "most popular" posts or tag clouds etc. It is optimised for SEO though, with fashion category tags, date archives and friendly URLs. The company badly needs a shot in the arm for its content marketing efforts - so we're looking into the creation of infographics and other types of high quality, sharable content with an outreach effort. Ideally I want this content to be hosted on the Ecommerce site, but am faced with a few options which I'd appreciate the community's view on: How I should handle the mix of the legacy content on /blog and the addition of new, "high quality" content? (Pimp v1) Leave the /blog exactly as is and add the new, high quality content as new posts to it. Invest in pimping the /blog UI so that it has features such as commenting/tag clouds etc. They could migrate the blog to Wordpress, but leave it on the same URL. (Cut loose) Leave the /blog alone, and start afresh with a new Wordpress blog for the new, high quality content. e.g. /News or news.mydomain.com. The old blog posts probably aren't worth bothering about, but it might be risky to delete them as there are a lot and are better off with them than without. (Pimp v2) Set up a new Wordpress blog (e.g. /News or news.mydomain.com) for the new content and move the old /blog content to it. 301 the old /blog posts to the new location. The depth of old content that exists will add weight to the new content from a user's perspective, but will seem sparse if published on its own. Not sure why I would do this, but it's an option... (Kill) Kill the old /blog content, start a new one for the new, high quality content. Maybe there's another option I haven't considered. Thanks in advance, George
Intermediate & Advanced SEO | | webmethod1 -
Optimizing the HomePage of a WordPress blog
Dearest SEOmozzers, I am creating WordPress blogs and I would like to know from a WordPress expert how to better optimize the homepage of a site. In particular, I'd like to know how to create an SEO-friendly homepage that I want to optimize for certain keywords. Do you think that it is better to show on the homepage the posts that I write, which change constantly, or a static, well-optimized text that will include the keywords I want to rank for? I have been naively using the changing posts, but after an analysis of the competitors I have noticed that most of them use a static text and show only the most recent post at the bottom of the page. I'd really appreciate it if you could let me know the best practice to adopt to optimize the site. Thank you. Sal
Intermediate & Advanced SEO | | salvyy0