Migrating to a new domain
-
Hi
The company I work for are planing to re-brand & come under our parent company name. This means the whole site will be moved to a new domain.
Does anyone have any experience with this and can give me some useful docs to read/any advice?
Thank you!
-
Hi everyone
Thank you for your feedback this is really helpful!
Is it worth having any placeholder information on the new domain to build up authority whilst we're in the process of the migration? Obviously we don't want it to be duplicate info however so it doesn't have a negative impact.
Thank you
-
Hi,
Thanks for the reply.
It is an ecommerce site, the company is re-branding, so the domain will come under the new company name. The new website is not live, we have the new domains and the URLs currently redirect to our current site & there is no content on the new domain.
Is it worth adding any content to this new site for now?
Thank you
-
Great thank you!
-
I believe you'll find Romans link to Moz's guide on migrating very helpful but here is another resource for some additional things to do and avoid.
-
I agree, the how to post Roman mentioned is very comprehensive in terms of what not to do and what to do.
-
Hi Becky
I think this post can help you
https://moz.com/blog/seo-guide-how-to-properly-move-domainsRegards
Roman Delcarmen -
Hi Becky,
We are in the process of migrating our site. It's not quite same, but I would appreciate if you can be more specific with your questions as this is a huge thing to do. Is it ecommerce or just a brand promotion website? Is the new website live with existing content already or you are moving to a brand new website that you need to populate? If it's established, are you migrating under a better domain? Consider backlinks, potential duplicated content, redirects and all these things. Also, don't forget to merge everything other, such as social accounts - if this is your business objective.
Sorry for brainstorming, but if you can list more of your concerns specifically and describe the situation further, I am happy to share our experience and be more specific with my answer.
Many thanks.
Regards,
Katarina
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Launching Brand New Subdomain To Outrank & Outperform Main Domain
Fellow Mozzers! I have a tricky problem that may or may not have a viable solution. It's one that our team are 100% pressing ahead with regardless & I wanted to canvass some opinion on what options I have. We have the Main Company Site which has been going for +15 years, has a DA of 58 and 63,000 links pointing at it. It currently ranks on page 1 for a number of our important keywords. However.... We are now launching a Subdomain, which will be something like marketing.maincompanysite.com which we now want to drive a lot more of our traffic to. In particular for items like new customer acquisition, product discovery etc. In fact we would actually rather the subdomain outrank our main site for branded queries. However the Main Site is still important for existing customers who login to our product and we don't want to do anything that will destabilize it's rankings too much. My questions are: Are there any strategies I can use to get a subdomain (with no links or history) outranking the main site in position 1 on Google? Main site should still rank in position 2! Any other tips to actively take legacy traffic from a main site onto a subdomain seamlessly. Should we just be 301 redirecting unnecessary pages on the old site to new and improved pages on the subdomain? There will still be a 100,000+ pages on the main site, lots of authority and traffic going through it. It's not becoming redundant. Thanks so much guys - hopefully I've explained that okay!!
Intermediate & Advanced SEO | | MattStott40 -
Client wants a seperate .tv domain for their media/videos instead of a subdomain/subfolder. What is the best way to pass of link equity to a new domain?
We have a client that wants to place their video content on a .tv tld instead of a subfolder/subdomain in their .com website. They believe that the .tv domain will better represent the media experience of their business. We can understand this client's position however we are concerned about their .tv domain will lose out on the link equity if it were no longer placed in the .com's subdomain/subfolder. Here are our questions: 1. What would be the best way to pass of link equity from .com website to a new .tv domain? Should we just have a video link on the .com website that 301 directs to the new .tv domain? 2. Is there any SEO benefit of having a .tv domain for Google Video queries or even Youtube? 3. Is there any long term value of having two different websites? For link equity purposes we understand that it would be better if everything was in a .com. However is a .tv domain ideal for a better representation of their media content? We appreciate any feedback.
Intermediate & Advanced SEO | | RosemaryB0 -
NEw domain extensions, are they worth it seo wise?
Hello I am curious if all of these new extensions for domains are worth it? So say you are a home builder and you bought homebuilder.construction - where as construction is a new extension, does this help seo? Or is it all just a big sales gimmick? Thank you for your thoughts
Intermediate & Advanced SEO | | Berner1 -
New site - when will it rank?
We changed our domain 6 weeks ago as we had a penalty we couldn't shake off... My question is: How long will it take to rank for our keywords. I appreciate this is a difficult questions as there are a lot of factors that will effect our ranking. Do Google wait a period of time before allowing a new site to rank well?
Intermediate & Advanced SEO | | jj34340 -
Different domains for multilingual website
Hey guys, A site that I'm currently working on as different domains for each website language. So for example: word1word2.com for the english version word3word4.com for the french version word5word6.com for spanish version .... Is it better to move all of the different languages to the same domain and use subfolders for each language /fr/... Please note that the domains being used bring in organic traffic as well as they are EMDs. Thank You.
Intermediate & Advanced SEO | | BruLee0 -
SEO friendlier domain name
Hi, I just have a doubt. I am building a site I want to optimize for the keyword "slot machine gratis". I have bought two domains: slot-machines-gratis.it and slotmachine-gratis.it. Which domain do you recommend that I use to target the keyword "slot machine gratis"? Thank you.
Intermediate & Advanced SEO | | salvyy0 -
New folder structure
We are in the process of relaunching one of our website's that will use a totally need folder structure. Previously we used mydomain.com/content/country/region/city/district/hotel_name/ Now we are changing to make the URL shorter, more precise - since we are using a new CMS, to be mydomain.com/gb_Hotel-Name/ My question is currently we've in the region of 10,000 pages indexed in Google. So we are going to have to create 301 permanent redirects from the old URLs to the new URLs. From your previous experience, is this the correct way of approaching the task.
Intermediate & Advanced SEO | | NeilTompkins0 -
What to do with keyword specific domains
I have a few domain names with the keywords I'm trying to target for my website. My website currently has been in operations for a couple years, and while not hugely authoritative, has built some value. Now, are these domain names with keywords any use to me? Is there any point to forward them to my site? Do I try to build up a page (or a few of content) and then have a link to my main site? Any insight would be mucho appreciated! Thanks!
Intermediate & Advanced SEO | | gregalam0