What are the technical details (touchpoints) of a website gathered by Google?
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Hi all,
Google crawls all the webpages and gathers content to index and ranking. Beside this general info, what are the all other possible technical details Google will be gathered about a website to rank or penalise or optimise the website in SERP? Like IP address, DNS server, etc.......Please share your knowledge and ideas on this.
Thanks
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Google uses a complex algorithm to rank webpages in its search engine results pages (SERPs), and it takes into account numerous factors beyond just the content of the webpage. Here are some of the technical details that Google may gather about a website to help rank, penalize, or optimize it in SERP:
Page load speed: Google considers page load speed to be a crucial factor in its ranking algorithm. If a page takes too long to load, it may be penalized in the search results.
Mobile-friendliness: With the rise of mobile devices, Google now prioritizes mobile-friendly websites in its search results. Google looks for responsive designs, mobile-optimized content, and fast loading times on mobile devices.
Domain age and authority: The age of a domain and its authority can impact its ranking in Google's search results. An older and more established domain may have a higher level of authority and trustworthiness, which can help it rank higher.
Backlinks: Google takes into account the number and quality of backlinks that point to a website. A website with a high number of quality backlinks is often seen as more authoritative and trustworthy, which can help it rank higher.
Content freshness and quality: Google looks for fresh, high-quality content that is relevant to a user's search query. Websites that regularly update their content and provide valuable information are often rewarded with higher rankings.
HTTPS encryption: Google now considers HTTPS encryption to be a ranking signal. Websites that use HTTPS encryption are seen as more secure, and may be rewarded with higher rankings.
IP address and server location: While Google doesn't penalize websites based on their IP address or server location, these factors can impact a website's load speed, which can in turn impact its ranking.
Duplicate content: Google penalizes websites that have duplicate content or content that appears to be copied from other sources. It's important for websites to have unique and original content to avoid being penalized.
User experience: Google takes into account the overall user experience on a website, including factors such as site navigation, layout, and accessibility. Websites that provide a good user experience are often rewarded with higher rankings.
Overall, Google takes into account numerous technical details and factors beyond just the content of a webpage when ranking websites in its search results pages.
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What you say has helped me a lot, thank you.
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Hello,
Some technical factors:
- Internal linking structure
- Architecture and Crawlability
- Https (Http secure)
- Existence of Meta description
- Site speed
- Keywords included in the domain
- Use of flash
- Domain .com
My two cents, I'm sure there's much more out there
Hope this helps!! If you like the answer, don't forget to select it as BEST ANSWER
Roberto
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