How Critical to Address Redirect Chains?
-
We have about 100 redirect chains and were not sure of the impact they are having on our SEO.
One SEO expert wants to charge around $800 to clean these up for us.
Any thoughts on how serious of an issue this is and how important it is to address?
-
If you understand html and SEO, then this could be an "in-house" job, otherwise hire only a professional that can be held accountable. Make certain of your wishes/needs and document that both parties understand the need and expected results.
$800 is not much money to have your site professionally repaired.
KJr
-
Hi there!
Im not sure wherer your problem is that a few URLs have 100s redirects or that you have 100s URLs with some redirect chains. Whatever the case keep in mind that Google understands well up to 4-5 hops.
You might/might not need the services from a SEO expert/agency, as long as you have recognized those chains, work with your dev team to reduce the amount of redirections.One hint: Go one chain at a time, find all the URLs in that chain and analyze each of them. Look for inbound links to that URLs, traffic or any important aspect that if if you remove that URL/redirect might hurt your website.
Other hint: Do not remove that URL and let it be 404. Try shorten the chain and the extracted URLs point them to other page, of course be sure that they are related and it helps users.To back what i'm saying: Matt Cutts said it in these videos:
Can too many redirects from a single URL have a negative effect on crawling? Is there a limit to how many 301 (Permanent) redirects I can do on a site?Hope it helps.
Best luck.
GR.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is an iframe redirect on the same Domain bad for SEO
Good morning. We have a vendor that has created a landing page with content that we want to use. Because of the way we built the site, the only way to use the content is to create an i-frame. The i-frame is re-directingon the same Domain. Would we benefit from the SEO Content?
Intermediate & Advanced SEO | | jdenbo_edf0 -
Redirecting to Modal URLs
Hi everyone! Long time no chat - hope you're all well! I have a question that for some reason is causing me some trouble. I have a client that is creating a new website, the process was a mess and I am doing a last minute redirect file for them (long story, for another time). They have different teams for different business categories, so there are multiple staff pages with a list of staffers, and a link to their individual pages. Currently they have a structure like this for their staff bios... www.example.com/category-staff/bob-johnson/ But now, to access the staffers bio, a modal pops up. For instance... www.example.com/category-staff/#bob-johnson Should I redirect current staffers URLs to the staff category, or the modal URL? Unfortunately, we are late in the game and this is the way the bio pages are set up. Would love thoughts, thanks so much guys!!
Intermediate & Advanced SEO | | PatrickDelehanty0 -
301 redirecting staff Domain to Company Domain
My colleague owns a domain (A) for about 10 years that he does not use. The domain's content is the same as my company's website (B) content.
Intermediate & Advanced SEO | | khi5
Question: Can I 301 redirect domain A to domain B's homepage or is it better he just closes down his website since this would not be SEO best practices? thank you0 -
Redirect Search Results to Category Pages
I am planning redirect the search results to it's matching category page to avoid having two indexed pages of essentially the same content. Example http://www.example.com/search/?kw=sunglasses
Intermediate & Advanced SEO | | WizardOfMoz
wil be redirected to
http://www.example.com/category/sunglasses/ Is this a good idea? What are the possible negative effect if I go this route? Thanks.0 -
Redirection strategy for mobile site
Hello folks! I am just about to launch a mobile specific version of our website. We were not able to make the main site responsive so have decided to make a seperate copy on an m dot subdomain. I have kept the url structure identical between both sites and added a canonical url on the mobile pages pointing to the desktop site. I will detect and redirect all mobile devices and googlebot mobile crawler to the m dot site. The questions i have are as follows... Is that the best approach if you use a mobile specific site on a seperate subdomain? What type of redirects should i use to send mobile users (and googlebot mobile) to the mobile site? My mobile site does not have all the pages the desktop site has. What happens if i redirect a mobile user from a page on the desktop site to a page on the mobile site that does not exist? (will give 404 currently). I guess i could maintain a list of valid mobile urls but this would be a pain (and a bit of an overhead) Your help is most appreciated Regards
Intermediate & Advanced SEO | | RobertHill0 -
Is there a way to redirect pages from an old site?
I have no access to an old wordpress site of a client's, but have parked the domain on their new site, gone into webmaster central and requested a change of address and wait... the old domain still shows in the search listings in place of the new site domain and the log files show 404 errors from links to the old site which go nowhere - can anyone suggest a way of managing this on the new site - is there a workaround to what should have been done - 301 redirects on the old site before it was taken down. many thanks
Intermediate & Advanced SEO | | Highlandgael0 -
301 Redirect - What happens to backlinks
Hello... One of my sites is losing rankings in G. I received the webmaster notification of unnatural links... My question is, should i do a 301 redirect of every page on my site to a new domain? If so, do the backlinks (which i believe are causing my rankings to drop) carry over? How about the good backlinks? Also, what would happen to the rankings i currently have on page 1? Thanks
Intermediate & Advanced SEO | | Prime850 -
International IP redirection - help please!
Hi, We have a new client who has built a brand in the UK on a xyz.com domain. The "xyz.com" is now a brand and features on all marketing. Lots of SEO work has taken place and the UK site has good rankings and traffic. They have now expanded to the US and with offline marketing leading the way, xyz.com is the brand being pushed in the US. So with the launch of the offline marketing US IP's are now redirected to a US version of the site (subfolder) with relevant pricing and messaging. This is great for users, but with Googlebot being on a US IP it is also being redirected and the UK pages have now dropped out of the index. The solution we need would ideally have both UK and US users searching for xyz.com, but would see them land on respective static pages with correct prices. Ideally no link authority would be moved via redirection of users. We have considered the following solutions Move UK site to subfolder /uk and redirect UK ips to this subfolder (and so not googlebot) downside of this is it will massively impact the UK rankings which are the core driver of the business - also would this be deemed as illegal cloaking? natural links will always be to the xyz.com page and so longer term the US homepage will gain authority and UK homepage will be more reliant on artificial linkbuilding. Use a overlay that detects IP address and requests users to select relevant country (and cookies to redirect on second visit) this has been rejected by ecommerce team as will increase bounce rate% & we dont want users to be able to see other countries due to prduct and price differences. Use a homepage with country selection (and cookies to redirect on second visit) this has been rejected by ecommerce team as will increase bounce rate% & we dont want users to be able to see other countries due to prduct and price differences. Is there an easy solution to this problem that we're overlooking? Is there another way of legal cloaking we could use here? Many thanks in advance for any help here
Intermediate & Advanced SEO | | Red_Mud_Rookie0