PWA for Desktop Site (Ecommerce)
-
Hi Folks,
Need guidance about using PWA on desktop site. As I know PWA is basically used for mobile site to engage visitor more and let them surf your site like an app.
Would it be good SEO practice to use PWA on desktop site(E-commerce site) by calling everything through Javascript and let google Crawler cache only site logo and Hide everything else?
-
Hi Rajesh,
Based on what you've described, it sounds like a desktop PWA could be a good way to go! But I would avoid hiding any content from Google crawlers. Instead, check out these articles for some guidelines on how to optimize a PWA site for SEO:
- https://moz.com/blog/introducing-progressive-web-apps
- https://searchengineland.com/google-progressive-web-apps-mobile-experience-seo-259866
- https://www.keylimetoolbox.com/news/technical-seo-progressive-web-apps-pwa-javascript-ajax/
Also, be aware that PWAs are not supported by all browsers, so before you go forward with that approach and ditch a regular website, make sure you look into what browsers your customers are using and ensure that all browsers which are used by a significant percentage of your audience have a supported experience. Hope this helps!
-
Thanks for your response. I totally agree with you about clocking. But my question is about using PWA for an E-commerce site? like Flipkart using it?
-
As per my experience, Google want to crawl each and everything which visitors are consuming. Showing different types of content for Google bot (or hide) and normal visitors termed as clocking. Google loves to penalize website using clocking practice.
So my Recommendation is to avoid hiding anything from Google & suggest you to use simple dev or html5 based website instead of JS to make Bots life bit easier.
On a side note, your website will not be rank if you hide the content.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should 'View All' filters on ecommerce sites be indexable?
Hi, I’m looking at a site at the moment that has a lot of products. For some of their category pages they have a ‘View All’ feature available. The URL uses this structure: domain.com/category/sub-category/product domain.com/category/sub-category/view-all < currently noindex applied Should the view all page be available for indexing? The individual sub-categories and products are indexable My immediate reaction is no, so long as the individual sub-cats are?
Technical SEO | | daniel-brooks0 -
Multi language and multi target eCommerce site in EU
Hi, before I raised this question I red some other topics which were relevant to my question, however every topic had some slight difference between the various scenarios. I run a webshop with .eu domain (notebookscreen.eu) which currently runs on 3 languages. We use geoIP to determine the user's location for the following reasons: language currency shipping fee The site runs very slow during the tests, and most of the testers (including MOZ) fails since it has too many 302 redirects. We are rebuilding this part to fix this redirect and need some advice what is the best to optimise for multiple countries. As said in the title this is a shop mainly targeting EU countries, and next to the .eu domain we have 10 other country level TLD registration. Currently we do subfolder stile. Would it be better to do subdomain per country or separate TLD for every country. Current option is the best for backlinks, I don't think second has any gains. Having dedicated TLDs can help to local SERP for every country, however we would need a lot of back-linking. Also if someone starts with the .eu page, a 3xx redirect is needed for the designated country. Different sites do it differently. Some don't care (Apple), some stay on one page and gives you local currency and shipping rates (eBay), or moves to different TLD (Amazon). Is there any better way to determine someone's location other then GeoIP?
Technical SEO | | kukacwap0 -
On-site adjustment opinions
Hi folks, I've got a fairly interesting scenario. I'm trying to rank this page (http://www.staysa.co.za/sa/1-2-0-0-1/East-London/accommodation) better for the term, "accommodation east london". The client isn't keen on making many changes and it was built horribly with ASP, half CMS, half not. I have made the following changes today: I introduced two paragraphs of text below the H1 tag. I changed "East London Bed and Breakfast", "East London Conference Venues", "East London Cottage / Chalet" to just "Bed and Breakfast", "Conference Venues", "Cottage / Chalet" as the continual key phrase duplication in my experience is a bad move. I've made a change to the title tag (this is a huge mission as it's not CMS controlled, so I had to teach myself some basic ASP to do so). Meta data.. nightmare to change unfortunately, at least not without rewriting part of the CMS. I'm wondering, are there any other on-site factors that I'm missing? I'm not a fan of site-wide links, so I don't want to put an exact match anchor text link from the sidebar/footer to the page, not unless someone can motivate why I should. Keen to hear everyone's opinions 🙂
Technical SEO | | ChristopherM0 -
Have my site been penalised ?
Hi, I recently hired a link builder (who works for a digital marketing agency and wanted to earn some extra cash ) to do some link building for me on keyword Carpet Cleaner Hire Basically , May my ranking for this work has moved from 29 up to 13 , then down to 500 + and now up to 67 ?. It's been all over the place and I am worried that maybe google thinks its unnatural or to many links etc. I looked at some of the work this chap did and there was a log of bookmarks done , apparently to increase social awareness and some articles on random forums I never heard of but the articles didn't look to good and in my eyes were a little spammy.. I don't have any messages in WMT saying I have been penalised or anything but I am naturally worried that this chap may have caused damaged and that I was manually penalised. I have since asked him to stop immediately.. does this sound normal for the ranking to be all over the place in this manner when link building ? How can I tell if I have been manually penalized in any way ? What;s the general consensus ?. Should I contact google or leave it and see what happens ? Other keywords seems to be okay though. Any advice much appreciated. thanks Sarah.
Technical SEO | | SarahCollins1 -
Video submission sites
Hello, What are the top 5 sites for video submissions ? Any suggestions about which points should be taken into consideration when submitting videos ? Thanks
Technical SEO | | seoug_20050 -
Adding Google +1 To My Site
This may seem like a silly question, but I had my site designed by a third party and I don't know how to find this info. I want to add Google +1 button to my site. I've already added the script that makes it work in my , but don't know how to add the to the part of my site I'd like the icon to appear. If you take a look at my site, http://www.youdrivethesuccess.com/, you will see the twitter and facebook icons that follow you around the site in the top right of the page. I'd like to drop in the +1 right next to them, but I don't know how to get to it. How do I access this on the server? What section of my FTP do these lil icons live? A folder? Any direction is greatly appreciated...thanks.
Technical SEO | | brentmitchell0 -
Google.ca is showing our US site instead of our Canada Site
When our Canadian users who search on google.ca for our brand (e.g. Travelocity, Travelocity hotels, etc.), the first few results our from our US site (travelocity.com) rather than our Canadian site (travelocity.ca). In Google Webmaster Tools, we've adjusted the geotargeting settings to focus on the appropriate locale, but the wrong country TLD is still coming up at the top via google.ca. What's the best way to ensure our Canadian site comes up instead of the US site on google.ca? Thanks, Tory Smith
Technical SEO | | travelocitysearch
Travelocity0