Ways to increase ranking positions?
-
Hi,
I want to discuss the different methods for increasing ranking positions for a keyword using offsite SEO methods.
If your targeting a keyword which gets 20,000 exact match searches a month for a new website then the first thing you are going to want to do is rank in the top 5 within Google for that term.
I know onsite will come into play as well but lets just say you have used the SEOMOZ tools and your onsite SEO achieves a grade A.
So what needs to take place in order for your website to start climbing ranking positions?
I myself would be more inclined to spend a few days creating 4-5 nice articles and offer them up for guest blogging with anchor text links.
I may also use the content on a hub page, squidoo lens, wordpress blog, blogger blog, weebly blog and so on with social bookmarking thrown into the mix.
But will this alone over a period of time (depending on the competition) increase rankings?
Am I missing a trick here???
Cheers
-
We never give content away. Never have, and never will.
If you have great content promote it heavily on your own site. Submit it to sites such as slashdot, stumble, digg, reddit as appropriate. Make it very easy for visitors to tweet, like and share. Other than that I don't market my content, instead I spend that time to produce more.
Links accumulate slowly at first but then once you start getting a little traffic the links arrive a bit faster.
That's my experience.
-
I totally agree with you EGOL, you have given this advice to me in a earlier post which was noted, but I suppose my challenge to this is:
How will this great content get links if know one knows about it?
If I spent 2 days writing a piece of content that was the best-online with pictures etc and put it on my website it may never be found unless I social bookmark it.
Would you not say guest blog until rankings kick in and relevant traffic is aware of my site through the guest blogging then start posting my great content on my own website.
If in your experience this is not the right way then just say.
Cheers
-
I might try a few of those methods, cheers.
-
Typically, I'd offer an exchange on my blogroll. But, I've gotten links on blogrolls from giving the webmaster a free seo report on their site and how to improve. Also, I've gotten links just by sending an email and informing the webmaster about my site and how having a link back would benefit their users.
-
Thanks for the response,
Blogroll's are hard to get on though, what did you offer in return to get on the blogroll's?
-
I myself would be more inclined to spend a few days creating 4-5 nice articles and offer them up for guest blogging with anchor text links.
Consider spending 8 to 10 days making these articles best-on-the-web and posting them on your own site where people will link to them because of their merit.
-
Hi, Recently I've been noticing that getting some solid blogroll links with your targeted keyword as your anchor text gives some really nice results... Guest blogging and having targeted keywords in your article as your anchor will most certainly help also. But this blogroll's have done wonders for me
Good luck! Jesse
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does More Guest Posts Effect Website Rankings in a Negative Way?
Hello Everyone, On an average I am getting around 20 backlinks for 15 days. All these backlinks are done through proper outreach and guest posts in relevant websites. We have a team of four people doing only outreach and getting backlinks through proper guest posts. But I am worried on whether it will effect my website ranking in a negative way? Kindly get me clarified with my doubt. Should I continue this or should I reduce my numbers?
Link Building | | sandeep.clickdesk0 -
Rankings Drop Across Search Engines
Hello! I know this may sound a bit weird, but has anyone experienced any search engine rankings drop after Penguin on Bing and Yahoo as well? I am trying to locate the issue with one website I am doing optimization on and it has ranked lower on some keywords on all three search engines, directing me to suspect there's an issue with the site itself. Thanks!
Link Building | | Njave_MCP0 -
Google is no longer ranking home page but sub page lower, why?
We were ranking on page 2 and number 4 for the key word motorcycle tires. Google was ranking our home page jakewilson.com; however, we have been adding new content to our site and doing some internal linking. We pointed some links about motorcycle tires to http://www.jakewilson.com/cl/52/Motorcycle-Tires and now that page ranks but on page 3 not 2. Any thoughts?
Link Building | | DoRM0 -
Looking for Feedback on Rankings Dropping
Hi, I am looking for some guidance on figuring out a problem I am having with one of my clients. Their site is http://www.macton.com. They have seen a pretty significant drop in rankings for "hoist systems" "industrial turntables" and "railroad equipment." Below is my analysis and thoughts. Please let me know if you have any input you can provide me with. Hoist Systems Rankings started dropping significantly July 2nd. Their average position was around the 2nd - 3rd page. They're now in position 100. Some things I noticed is that Google is now ranking the page /freight_rail/portable-car-hoist-freight for this term, whereas a few months ago it was ranking /rail_equipment/car-hoist. I'm not sure why Google has started to rank this new page for this term when there is no reference to that keyword in the page and the other one is better suited. Industrial Turntables Rankings started dropping off in January and they have been up and down and even fell off for a bit in March. They took a deep dive May 28 - Jun 11 and are slowly picking up. I noticed that Google is also changing which page it is choosing to rank for this term. Currently it is ranking /rail_equipment/locomotive-turntables, previously it was ranking the homepage around May 28th, and before that it was /equipment/industrial-testing. Some things we thought would help this was to create a whole new page just on industrial turntables in order to rank better for this term. Another thing that I think would be highly beneficial is to do some more aggressive link building. Their top anchor text is all brand related, and very few include their target keywords.To my knowledge, I don't think they have a penguin issue, although I could be mistaken. Can anyone provide input and/or guidance on my analysis? Any suggestions?
Link Building | | TopFloor0 -
Best way to promote an infographic
What are the forums views on the best way to promote an infographic? Other than tweeting to fans, sharing on facebook and using stumbleupon - unless anyone's got some great tips for getting the most out of these? Thanks
Link Building | | PeterAlexLeigh0 -
How to increase the backlink count?
Hi i am new to blogging and new to SEOMOZ so any one can help me how to increase my backlink count
Link Building | | Trendymobiles0 -
What Are the Best Practices for Ranking for Synonyms?
This topic has me entirely confused, and unsure if we should keep a website focused on one keyword group, and using synonym contextual links to rank it for other keyword synonyms. We simply have not seen enough data or run enough tests to find our answer, and wanted to reach out to the community to see if anyone has. I have seen Google rank a synonym to my search query on the first page, and is why we are confused. Let's use an example: We'll use "Industry" as the main keyword for our page. "Company" or "Companies" is viewed as a synonym by Google of this keyword. When we query "Industry", "Company" and "Companies" are also found in bold. 1.) Is it best practice to also create a unique page targeting synonyms? Our thinking is that it would be best to try and target exactly what the user is looking for rather than having a synonym to their search for better conversions, but as mentioned above we feel it's best to hit exactly what they query because that's their way of thinking. That they're looking for that exact match. 2.) Have the page "Industry", but do some link building using contextual links "Company" or "Companies" pointing back at our "Industry" page. Would this help rank our "Industry" page for "Company" or "Companies" even though the main page is "Industry"? Just not sure we want to do this as the reasoning explained in #1. Thanks for your help!
Link Building | | cyberlicious0 -
Traditional link requests still the right way?
Is the traditional way of link building wherein we send requests for two way or three way links still important? I feel posting articles, blog commenting, blog posting, forum commenting etc are better means to build links... but since I am still new to this industry I may be wrong. Please suggest.
Link Building | | KS__0