How to optimize for software carousels? [2019]
-
There was a lot of discussion back in spring 2017 when carousels were expanded in Google. But no definitive answers on how Google determines which sites rank for these results and what SEOs can do to get listed. My site (ansys.com) ranks for some of these results (example: "cfd software"), but the product listed in the result is not the primary product from our suite that should rank for these queries. Also the image Google displays is an outdated product logo pulled from a low-level blog post. This despite having structured data on our site with correct logos. Also, we only rank for carousels in one of our product categories and not others, despite ranking on pg. 1 for those results. So rank doesn't seem to be a primary factor.
What is the secret sauce for ranking for these software carousels? And is it even worth it to try?
-
Your question lead me to discover the complete answer for myself, as I'm also always on the path of discovery. I found this whiteboard Friday that also lead to this article about using screaming frog which I found extremely informative. Hope that helps -Paul
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there value in optimizing stock images on site?
We have a whole bunch of websites that all use stock imagery. Some of the images have alt tags on them but some of them do not. To add alt tags to all of them would be a pretty lengthy process. So, would there actually be any value in adding these tags to stock images across the board?
Technical SEO | | chrisvogel0 -
Anchor Text and over optimization
Hello everyone, I would like to have your expert (hopefully) opinion on one thing: I am working on a specifi page of a pretty big site, and I noticed one thing in particular. This page is linked to from a lots of internal pages (which is ok) but the anchor text used is in most cases the exact keyword they would like to rank for. I know this is not generally a good thing, but I guess they have so many links with that particular anchor because of the breadcrumbs, and this actually makes sense. Now, if this is the case, how could we work this out (if this is an issue)? Or probably this is not an issue since those links don’t carry a lot of SEO weight…don’t know. Thanks for your opinion on this 🙂
Technical SEO | | Bizio1 -
Google Webmaster Warning for Non-mobile Optimized Pages
I just received a warning in Webmaster Tools that my site pages are not optimized for mobile devices and the search results for pages will be decreased in mobile searches. Just got it yesterday and I see no drop yet, but anyone else seen this???? The notice states that the site is not optimized for viewport, text size and proper space for clickable elements. All of that is true since we have not yet completed our responsive design conversion. Any idea if Google will give us a little time to get this resolved, or do my rankings start dropping right away? Just when you think you are moving forward with Google, they pull the rug out again...
Technical SEO | | gametv0 -
What are some best practices for optimizing alternate versions of a brand name?
What are the best methods for ensuring that the correct spelling/formatting of a brand name rank in the SERP when an alternate formatting/spelling of the brand name is searched. Take for example the brand name (made up for example purposes), "SuperFry". Many customers search using the term "Super Fry" (with a space). To make things worse, not only does Google not return the brand name SuperFry, but it also auto corrects to another brand name "Super-Fri". Is there a common best practice to ensure the customer finds the intended brand name when they simply add a space in the search term? I assume a quick fix would be to create an ad words campaign for the alternate spellings/formatting. What about an organic solution? Perhaps we could create a special page talking about the alternate ways to spell the brand name? Would this solution send mixed signals to Google and potential hurt the over all rankings? Thanks much for any advice!
Technical SEO | | Vspeed0 -
Give your top 3 of best optimized websites
Hey gents & ladies, Give your top 3 of websites that in your eyes are optimized in a good way? Tell me why you think the website is that good and notice the keywords.
Technical SEO | | PlusPort0 -
Optimizing Dynamic landing pages in specific Geo-Locations
I have a website that has a a dynamic URl for individual dealer landing pages - this works based on the geo-location tool on the site. When a user comes it it will recognize their location based on IP address then present the appropriate content based on zip code logic. Example URL: http://www.3mwater.com/?___store=dealer Example URL: http://www.3mwater.com/dealer/ Question: How can I best optimize each individual page for each individual dealer when the URL stays static regardless of dealer? Thank you!
Technical SEO | | Yanez0 -
Shopping engine optimization
I am looking for some help to know more about shopping engine optimization for an online retailer. I would like to know about the best seo tools for this and also any companies that you can recommend. Thank you Mozzers! Vijay
Technical SEO | | vijayvasu0 -
How does having an SSL impact search optimization?
My site has a forced redirect on the home page to https://. But that's only on the home page...other site pages are visible. How does this impact search engines crawling my site?
Technical SEO | | AquariumDigital0