Promoting a Facebook Contest
-
Hi, Mozzers-
I'm running a contest for a client of mine via Facebook - http://www.facebook.com/barrettmoving. The prizes are great an iPad2 and an iPod Touch! The contest is pretty cool too. Basically it's a papercraft / travel thing that appeals to a wide range of people. Anyway, here's my question - I've started promoting the contest via social media, the website, online contests...like to get to promoting it on relevant blogs too. I'm in the beginning stages.
Any other ideas? Has anyone had luck with PPC or FB ads?
Thanks in advance!
LHC
-
oh! and if you do a steller job...they will call you to move out...engaged clients perhaps...
-
maybe, since it's back to school time and the kids are hearding back to school..A "Free Local" move maybe another option instead of an Ipad2 that they may have anyhow...Cause moving stinks...and Free moves rock the heeezy...
-
Hmm...remove the "gate" - interesting idea! The demographic is mainly families, women, more affluent (can afford pro movers), etc.
Thanks on the music! Just getting ready to play a gig tonight!
Lisa -
Thank you! Yes, definitely promoting to their current/past clients via email marketing - good idea!
-
You are a moving company? How about some olde school outreach...
do you have a mailing list of past clients (or even better if you use a service like mailchimp)..get buzz out about the contest.
piggy back your print ads with info about the ipad2 giveaway.
Dont forget to convert vistors into page "like"s
Good luck
-
Hi
Lovely idea with the papercraft, if a bit of a longwinded explanation in the video. Id give FB ads a go with a small budget
I am struggling to identify the target market tho, from the ad - so its hard to suggest specific avenues when its quite nebulous to me
I dont like the gated "like" before people get access to the papercraft. I would make that bit as open as possible for added reach and just ask them to like when they upload the video or to see oter peoples videos. To get around the gate, maybe identify some big blog people in the space and send them your papercraft with a personalised request to make one
Would love to see a seomoz post on how well this did for you after its finished.
like your music btw
-
I've used Facebook ads in the past to promote a contest. They were very effective in driving people to the contest; however, I'm not sure how many people were actually truly engaged with my company at the end of the day. The last big giveaway we did, I chose not to run Facebook ads because it didn't make sense for the type of giveaway I was running in that I couldn't figure out a direct benefit of paying Facebook for people to enter something they could enter for free.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there a Facebook Ad equivalent to Google MCC?
Hi Mozzers, Really unsure if we are missing something here, but whilst trying to set-up paid ads for some of our clients on FB we have run into a significant issue. We need to be able to allow FB to debit multiple business accounts for varying ads on different pages. However every time we try to access the ads manager to set-up a new ad, FB takes us to the individuals (the person logged in to the page) account, rather than creating an ad account for that page/business individually. What are we missing? We use Google MCC for managing our PPC campaigns and so wondered if there is anything similar we can use for FB? Or any other recommendations on how to get round this without dragging each client into the office and asking them to log-in so that we can set these up? Thanks!
Social Media | | Silkstream1 -
I have two Facebook Pages connected to the same website. Is there a way to tell in Google Analytics which Facebook Page is responsible for what referral traffic?
Can you filter social referrals in Google Analytics to better determine which Facebook Page is driving traffic to your website?
Social Media | | TowerMarketing0 -
Way to reset Facebook page Reach sending patterns
I have a client that posts a bunch of really poorly formatted and nonengaging content on her a Facebook business page. This has caused her reach to be very low, despite having 9000 real followers. Due to a history of poor content and therefore low engagement Facebook just does not send her stuff out anymore. Is there a way to change that? I heard you could reset that notion by staying off the page for a couple of weeks and then beginning to post once more with better stuff. Is that remotely true?
Social Media | | Atomicx0 -
Facebook and Google+ Not Properly Picked Up
Hello, I have been having issues for some time now getting my Google+ and Facebook activity to show in the social media section of site explorer. Was anyone else having this same issue? I have verified my website to both pages and the Facebook page receives a considerable amount of traffic so it is very confusing to me. Any help is much appreciated. Thank You Steve
Social Media | | steve2150 -
Blog posts copied to Facebook or Linked? Any Duplicate Content Issues?
I wasnt able to find any good answers on this. I have two separate ecommerce websites, one with a top level blog. (www.xyz.com/blog) and different website with a subdomain blog (blog.xyz.com)***note on the subdomain blog, although it links to our website. You cannot directly shop from it. Until i can make some sort of scraper, its what I have to work with. For quite some time now I have been copying the blog posts and re-creating them on facebook as a Note. Using the same anchor text/links on facebook as my blog post. Part of the issue is that I want the facebook pages to have some content and not just links. Both get 2-3 updates per week, 1 of those being a blog re-post. Does anyone know if google or bing considers this duplicate content? Should I simply link directly to the blog everytime, as a best practice? Any insight on this would be great. Thanks!
Social Media | | Southbay_Carnivorous_Plants0 -
Like my Facebook Page or my Facebook URL?
Like many other companies or company has a site and a Facebook page. With the Facebook like button your can either specify a url or a Facebook Page. So I don't know what would be better to get more 'likes' or if I need both? My thoughts: More people liking the Facebook Page then we can post updated to more people that will show on their wall. More url likes, I think this might have (or will have) effect on search engine rankings. The more people that like your url the higher it could be in rankings. I don't really want both as most people won't go through the trouble to 'like' both plus it is confusing. Please let me know your thoughts or strategy.
Social Media | | lsujoe0 -
Can facebook comments be crawl by google using the open grap API?
If yes what is the trick because we can't figure it out. (no black hat techniques please) Thanks
Social Media | | OlivierChateau0
