Will building up the page rank of a page you have a inbound link bring any benefit?
-
Right then here we go
You have a link in an article on a well known national newspaper site that points at your website. Is there any benefit of linking to the newspaper article in order to build up the PR of the article page and therefore passing over some link "juice"?
Sub questions
1. Would it be more beneficial simply to gain links to your main website?
2. What are the chances of the article going into the archives and then at some stage being deleted?
3. If the article link points to a domain, which then forwards to a another domain will this pass on any "juice"?
4. If the article points to a domain that then 301's to another domain will this pass on any "juice"?
5. Does Google simply register the link and "juice" on the first pass or will it revisit and upgrade the "juice"?
6. What are the negatives?
7. What are the positives?
-
Do you know of any resource that will support this
As the linking page changes over time (# and authority of links to the page, outbound links on the page), the amount of "link juice" it passes will change also.
I have read reaserch on google only passing the anchor text once , so even if you change it wont. But nothing on the passing of "link juice" over time
-
#1 - Agree with Gary in that your time would be better spent getting links to your own site.
#2 - The article will at some point be archived - take advantage of the current popularity. I would make sure I was giving the influx of visitors every opportunity to further engage with my site - subscribe, become FB or twitter followers, etc.
#5 - As the linking page changes over time (# and authority of links to the page, outbound links on the page), the amount of "link juice" it passes will change also.
-
Cheers, pretty much on the sames lines as my thoughts - might do some good, but better of building direct links.
Would like to know more about sub question 5 ! My dective work begins.
-
I can't answer all of the questions, but I can help you out with some of them:
1. Given that it's national newspaper, the PR of the site should be fairly high, and this should flow through to the article page. Building up the links to the article page seems like a lot of effort that could be better spent getting more quality links to your site, but i can see that this could have some benefit.
2. The article will certainly end up in the archive. it is unlikely, hwoever, that it will be deleted. Think of it from the newspapers perspective for a second. What benefit would it bring THEM to delete the article? None. These types of sites want great quality content that receives inbound links - deleting pages that could potentially have inbound links would be a terrible SEO strategy.
3. Only if it redirects and forwards properly (see next question)
4. Yes, but you will lose some of the link "juice"
5. I'm not sure on this one. I would like to think this an evolving process, but I don't have any facts to back this up.
6. Seems like it could be a lot of effort if you were to do this for every article you get published that links back to your site. You will only be boosting the PR of the site hsoting your article, only a small proportion of this will eventually get back to your site. You could spend this time and effort getting quality links to your site.
7. You will receive some link juice. You may find conversions are higher after people have read the news article.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Missing Inbound Linking Domains
For some reason, our websites seem to be missing a number of authoritative inbound linking domains which seems to be a primary driver in lowering our domain authority as compared to our competition. Does anyone have any feedback as to why this might not be populating or is there something additional we need to do to have these show up? If it doesn't show up in MOZ is it likely that Google might also not be seeing these as inbound link domains? Thanks as always MOZ Community!
Link Building | | Leithmarketing0 -
Best Methods - Link Building
We are having more and more "new" customers coming to us who have been hit by various algorithms imposed by google. After we have run a site health check and corrected everything, we plan and come up with a link development plan which suits the clients needs. Much of out link development work is safe comprising of; 1. Guest Blog Posts - where we develop creative content with the customer to publish. 2. Industry blog posts - where bloggers write about i.e. "the company" 3. Social media - posting pictures, commenting on forums, etc 4. Paid directories with authority We don't develop links in any other way and it brings results in the long term. Is anyone out there doing something else? Link building can sometimes be like walking on a tight rope. Thanks and happy holidays Gary - Elite Group Marketing London
Link Building | | GaryVictory0 -
Any benefits to having Wikipedia links now they are 'no-followed' (apart from traffic and natural link prof.)
I see that Wikipedia outbound links are all no-followed, is there any benefit (aside from the traffic) for having links here now ? For example is their co-citation and co-occurance benefits. I know there is without the links since from seeing previous Moz content about this saying Google getting good at connecting brand/s and topic mentions on a page (without any links) so appreciate Wikipedia is still good for that sort of thing. And a no-followed link is obviously good for the potential traffic. But is there any additional SEO benefit to having a no followed link on a wikipedia entry/stub too ? (aside from its contribution to your no-followed links which in turn contribute to a natural looking link profile) Cheers Dan
Link Building | | Dan-Lawrence0 -
Link building during link removal
We were advised by out outsourced link removal vendor not to build any links while they are removing links pointing to our site. I am worried that our site will lose significant traffic if we dont build any new links while waiting for them to remove links that caused our site to be penalized. What are your thoughts?
Link Building | | WizardOfMoz0 -
Link Building
I noticed another SEO builds backlinks (tons) on a social media profile that then has a link to his client's site. Another site he builds backlinks are a bitly account that 301's to the clients account. Why would you do this? Is it that you can build links indiscriminately to build a page up in PR to 3-4-5 PR, then pass that higher PR to your site (safe). Is that PR building method better than placing 100's of smaller PR links on your site? It seems logical that if you passed in a tremendous amount of juice to juice a site up to PR4, you won't make your main site PR4 by JUST that link. You would need to build a lot of PR4 sites to make your site PR4. Why not just put all the backlinks on the main page instead of building up secondary social profiles etc... Please reveal this secret. I know a lot of SEOs are using this method. Help 🙂
Link Building | | JML11790 -
How many links per week is too fast in link building?
For a new website/blog how many links per week looks suspicious or hurt the rankings?
Link Building | | aaran1 -
Linking to Google Place page??
I'm wondering if anybody has tried and had success in improving search rankings by creating links to Google Place pages. What say you?
Link Building | | bdiddy0