Page Title Optimisation
-
We have a fairly large client for which I look after the analytics, and just recently the SEO also.
This celebrity client already recieves near a million visitors per month, 96% of the time for her name.
I'm using Googles keyword tool and search trends for insights as to what people are searching for
As I get further and further into optimising different pages, I'm running out of ideas for Unique page titles to drive additinal traffic as they have all been covered. {high volume exact searches that is}
I'm not sure if I'm over using her name also: for example most of the clients pages start with:
"First name last name Keyphrase" should I be using her first name last name on every title?
Thanks in advance for what seems like a simple task, however when your up against it for the first time, it's a "Do I Don't I situation!"
Kind Regards
Sean
-
Very interesting topic and awesome answers, thanks!
-
In short, using the client's name in the title (in my opinion), could be completely unnecessary.
It sounds like this site is so highly related to the celebrities name as it is, that this "premium retail space" could be better utilized to capture longtail keywords.
Just my quick two cents
-
Hi Gianluca,
Your cheeky. I could tell you who she is, but I'm afraid i'd have to kill you :¬)
You can have a look at our website Gian, and work it out from there: http://www.greatfridays.com
Take care
Thanks for the advice though.
-
I agree with Richard, take the content from the page. I don't think its just about using or not using the name, its about creating a descriptive content for that page, if the title fits better with the name on it, it should be there, also I would not remove the name from "Daniel Radcliffe organic clothing", if it is a famous person, that's how people will look for it.
-
If her name is her brand... therefore use it for branded searches. For instance: "her" movies, "her" songs, "her" humanitarian activity...
that way you can also work on an aspect she is surely very paying attention to: reputation.
Anyway... give us tips about who's her? #gossipmoment
-
Thanks again Richard, great help mate
Best Regards
Sean
-
Thanks. Great to know it was helpful.
-
If the site is authoritative and you are already exhausted your bank of keywords, then just pull the main topic off the page and fill with that.
The problem seems to be that you already rank for the keywords that are important, so other could just draw poor traffic. Such as using the directors name or other actors. This could draw traffic, but poor traffic.
In short, you are simply trying to fill titles without duplication and you already have exhausted your keyword list on other pages? Then use page topics as keywords.
-
Hi Richard,
She is quite a big film start, but she has done modelling too. I've covered all these really Richard, as she does so much.
I'm going down the Non client name for a few pages now , just to see if we can pick up some broader terms. The site has great authority, but I'm presuming that to get these broader terms to rank we are going to need some exact match back-links pointing at the page?
Thanks Richard
Sean
-
Hi again Sean,
You can work on some longtail keywords. Try some social keywords like actress, or model, or something along those lines. There are always related words to what people do, or their industry. Pick a main theme of the page and work from there.
Is there a page in which you are having more trouble in than not?
I do not think you are overusing the name as the site is all about this client correct?
What industry is this for?
-
Hi Sameer, He does have a forum, and I think your spot on with leaving the name out. For me Sameer I included the name as I wanted each page to be relevant, but I see your point. So instead of Daniel Radcliffe organic clothing range" I could just put " Organic Clothing" Thanks for your time again Sameer Kind Regards Sean
-
Sean,
Is there a blog or forum or any form of UGC system in place? The title issue can be resolved by adding a forum/blog since all the titles for each new page will now be the QA text or blog titles with unique content.
I don't think excessive usage of full name + text in title is a good practice because it does not look natural. Google is smart enough to show pages on the website as long as the domain name or the site content shows a match or correlation to the celebrity name.
You could also create new pages related to the industry, lifestyle, hobbies, favorites, and many other aspect of celebrities life and each could have titles with or without his/her name depending on the keyword you are trying to target.
Thanks
Sameer
-
We had a similar question recently - http://www.seomoz.org/q/page-title-tags-seo-vs-cro
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to leverage keyword research on-page.
I'm a newbie and I'm a little embarrassed to ask this question, but here it is. Let's say I've done my keyword research and have 200 keywords. How do I use that for on-page/site optimization? Or do I not use it for on-page/site optimization? I guess I'm unclear about the relationship of keyword research and on-page/site optimization. Thanks.
Keyword Research | | swolock0 -
Wordpress SEO: Category page + Product page or only category page?
Trying to improving my website's ranks on google for a specific keyword (e.g. Samsung S6), I'm thinking about doing some experiments. I've a wordpress based blog. Now, I've the category "Samsung S6" (url: example.com/samsung-s6), with only the latest 6 news (with excerpts) + pagination. This ranks good, but it's a bit ugly as a landing page and I want a better rank. I could improve this page by customizing the template and adding some static text, but it could be a time-consuming solution considering that I'm using a third party theme and I should check this every update. Also, it's harder to customize this page then the next solution: I'm thinking about creating a new page Samsung S6 (url: example.com/samsungs6). This page will contain a product overlay (e.g. RAM, HD, screen size etc.), + product description with features and a small review of it's elements (e.g. camera description with results, suggested applications etc.) + some images/youtube videos + latest 6 news (without excerpts) + some links to other relevant pages in my website for that product, including a link to the category page. What will happen in terms of SEO? Any idea if the new page could rank better than the category page, considering that it has more static elements? Not sure if google could detects duplicates, or two page comepting for the same keyword on the same website is a bad thing. Which are your ideas? Is it ok to have two pages competing for the same keyword on the same website?
Keyword Research | | daimpa0 -
Amazon Item Title VS Item keywords
I am a new seller on amazon. People told me that i shouldn't put the same anchor texts on the item title and the item keywords. I am trying to sell an very competitive item: HDMI cable, which it doesn't have much different than what everyone is selling. Any suggestions of what i should put?
Keyword Research | | ringochan0 -
Any thoughts on how to reverse engineer a well-performing page?
I am working with a client (http://healthagy.com) to help drive traffic around specific health topics around clinical research. I'm stumped about how one of the pages (http://healthagy.com/botox-for-migraines-6-things-you-need-to-know/) can get around 5,000 visits a month, while the next most-visited page gets around 200. I don't know if we just got lucky or it was the right place/right time or what. I'm trying to figure out what I can research about this page to get insights to build more great content around other topics. Any ideas?
Keyword Research | | chiphanna20 -
Product Page is Battling with Homepage in SERPs
My product page had been solidly in the middle of the first page for months. Now, it is being replaced by my homepage for the same keywords. I don't understand why this is happening and I'm worried about it, particularly from a business stand-point (we offer a variety of products that appeal to completely different audiences) In terms of SEO, Is this necessarily a problem? What can I do to ensure that Google recognizes that the content that those keywords are tied to is on the product page, not the homepage. One thing I did notice is that the 2nd and 3rd most common anchor text for the links to my homepage are the two keywords in question (they are a distant 2nd and 3rd however). If nothing else, is there a way I can get SeoMoz to recognize the homepage on its page rankings so that my heart doesn't drop once a week. Thanks,
Keyword Research | | CleanEdisonInc0 -
Should I 'nofollow' the pages on my site I want to rank the highest??
I have a lot of pages on my site & I was wondering if I would be better off tagging the pages that are most important to me nofollow. Any suggestions would be wonderful. Thanks
Keyword Research | | Caseman0 -
Informational pages, not product pages, are ranking for product-related keywords
My site sells products (+1000s) and we have a few pages about how-to's, tips, etc. But when you search for keywords that are relevant to the products, the guides show up as search results. For example, if we search for "red widgets", the page for "how to make widgets" shows in the SERP and not the "red widgets" product page. This doesn't make sense when most of the search results go to our guides and not to the product pages. How can I change this? Do I permanent remove these guides? Or rename the title, description? My guess is that other sites have linked to these guides so they are making our site more of a "guide" site as opposed to the products we sell. Any advice/recommended would be appreciated.
Keyword Research | | mof3kz0 -
Press Release Title Optimization
I'm getting ready to distribute a press release on PRWeb and had a question regarding the proper way to optimize the headline. Should I use our targeted keywords or our brand in the headline? We don't have a really strong brand, we are not a very well know company throughout the business world. The choices would read like this: "Maker of Blue Widgets Receives Pretigous [big company name] Award" or "[Brand Name] Receives Prestigious [big company name] Award" Any thoughts? Thanks -Brandon
Keyword Research | | TRICORSystems0