Usage of Schema.org Microdata?

[noeltock]

I am trying to figure out the correct usage of Schema.org for a business.

Example:

http://schema.org/Restaurant

There is information like opening times or payments accepted. Would you populate this data within meta tags on every page (i.e. in the header) or really target specific pages? This could also apply to general info such as address, contact details, etc..

Interested in hearing your thoughts

Cheers

Noel

[noeltock]

Fair enough...

This is what I'm looking at in terms of the settings I want to integrate directly into the header, I'll try to keep people posted on the results:

https://github.com/themeforce/framework/blob/master/core_seo/tf.schema.admin-options.php

[oznappies]

I figure brand in the case of a restraunt would be FoodEstablishment->LocalBusiness->Organization that sets your business branding across the site. Your would want to ensure any 404's that might happen go to the home or an informative search page, as a usability feature.

Brett

[noeltock]

Thanks for the response!

So when you say brand, you mean all the general details, i.e. contact info, address, etc. should be present on all pages? I do the event, food tagging etc.. which is all specific to the content actually being there, but for instance if I have the basic details in the header, that'll also show up in the 404, archive pages, etc. which in my opinion is probably fine?

Cheers

Noel

[oznappies]

I would and do target content on a range of our pages, where I think we can give the viewer more useful information. If you list a sample menu you could use the 'offers' to provide prices and specials. You can use your customer reviews with the 'review' tag. It is also good to establish your brand throughout with the 'organization' tags. I do think this is a longer term strategy as Google is only starting to make use of some of the tags now and does not have a working test tool yet.

So, overall answer is maybe target your brand on each page and pick specific pages with strong useful content that you begin taging, at least until a good test tool allows you to check results.