Site has no SEO done on it. It wasn't considered during design. What to do first ?
-
They opted for videos to explain to people what the website is about, but it ain't working for them. What steps would you take in order to get this site to rank higher without completely changing the design(changing design is out of the question they are low on funds). They also built a blog on wordpress.com and added a .me domain to it.
For obvious reasons I'm not mentioning the website.
-
Ternit,
I would ignore a blog.wordpress.com. This isn't giving you any natural traffic. You want the blog on your site.
I seem to agree with everyone that your goal should be to focus on optimizing your current website with keyword rich titles, h1s, meta description, and meta tags.
If you have any pictures on these pages, I would also look into title tags and alternate title tags.
Also if you don't have any social media accounts set up, do this now and make sure that you have plug-ins in place, to make your content is easily shareable.
-
I agree with Randy that you should first go through your website and change all the Title Tags and Meta Descriptions. Once you are done, you might want to go through your website again and try including keywords related to that page in the content area and also add the keyword in the H1 Header (usually Title of that page). Furthermore, you might want to fix up some internal linking anchor text on your website.
The next step might take more work. If the URL is not well formatted; meaning you have signs and numbers in your URL, you should 301 redirect all the pages to a optimized URL page.
As for optimizing the videos, I suggest uploading it to YouTube and embed it on your website. Optimize the Title and Description with keywords.
-
Are they looking for Local rankings, or National?
You mentioned a WordPress blog. Is the entire site on WordPress, or just the blog?
I'd start with keyword research, if that hasn't been done already. Spend some of what sounds like a limited budget and get it done correctly.
Then I'd provide a video transcription or summary of the video, and ensure title tags were well-structured for the keywords. Investing time or money to get some decent content on there is worthwhile.
As Irving said, deal with 404's, 302's etc.
If they're looking for Local rankings, they'll probably decent bang for their buck in putting together a solid Google/Bing/Yahoo listing and building some citations.
-
wordpress SEO plugins. weeding out pages with low content, fixing technical issues like dupe content canonicals, 404s, 302's. etc
-
This would be the right approach.
I'd follow it up by following this guideline: http://www.seomoz.org/blog/hosting-and-embedding-for-video-seo
For Vimeo Pro it suggests switching it to the old embed format. Then create a video sitemap, and use proper microdata markup to try get a rich snippet in the serps.
-
First I would do title tags and meta descriptions.
I would also encourage them to have transcripts of the video on the page, or available on a detail page.
Another obvious thing would be to share the videos in a way where they will like their company on facebook/google+, or link to their website page.
Include keyword rich headings in the H1 tag for each video, along with a short description of each.
That would be a start.
-
Hosted on Vimeo with only the name of the page as tittle. There is nothing else except the videos and about 40 words. The words don't even describe the business, they are just marketing mambo jumbo like "join the revolution"
-
Are the videos self hosted? Hosted elsewhere? Is there anything else on those pages besides the videos?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
H1 tag found on page, but saying doesn't match keyword
We've run a on-page grader test on our home page www.whichledlight.com with the keyword 'led bulbs' it comes back with saying there is a H1 tag, although the content of the keyword apperently doesn't contain 'led bulbs... which seems a bit odd because the content of the tag is 'UK’s #1 Price Comparison Site for LED Bulbs` I've used other SEO checkers and some say we don't even have a H1 tag, or H2, H3 and so on for any page. Screaming Frog seems to think we have a H1 tag though, and can also detect the content of the tag. Any ideas? ** Update ** The website is a single page app (EmberJS) so we use prerender to create snapshots of the pages.
Intermediate & Advanced SEO | | TrueluxGroup
We were under the impression that MOZ can crawl these prerendered pages fine, so were a bit baffled as to why it would say we have a H1 tag, but think the contents of the tag still doesn't match our keyword.0 -
List of SEO "to do's" to increase organic rankings
We are looking for a complete list of all white hat SEO "to do's" that an SEO firm should do in order to help increase Google/Bing/Yahoo organic rankings. We would like to use this list to be sure that the SEO company/individual we choose uses all these white hat items as part of an overall SEO strategy to increase organic rankings. Can anyone please point me in the right direction as to where we can obtain this complete list? If this is not the best approach, please let me know what is, as I am not an SEO person. Thank you kindly in advance
Intermediate & Advanced SEO | | RetractableAwnings.com0 -
Can't diagnose this 404 error
Hi Moz community I have started receiving a load of 404 errors that look like this: This page: http://paulminors.com/blog/page/5/ is linking to: http://paulminors.com/category/podcast/paulminors.com which is a broken link. This is happening with a load of other pages as well. It seems that "paulminors.com" is being added to the end of the linking pages URL.I'm using Wordpress and the SEO by Yoast plugin. I have searched for this link in the source of the linking page but can't find it, so I'm struggling to diagnose the problem. Does anyone have any ideas on what could be causing this? Thanks in advance Paul
Intermediate & Advanced SEO | | kevinliao0 -
Ranking for keyword I don't optimize for & Other oddities
Hi Moz Community! I've been working with a clients website for about a year now. They were hit with the original Panda update because of some spammy links from a shady SEO firm. We've made a decent climb back but not a full recovery. There are some weird things happening that I would love some insight into. 1. Ranking for keywords we don't optimize for: I noticed some low keyword volume for a keyword term that is close to our main term, but is slightly different. We don't optimize for this term at all on our website. We rank third for this term, and actually show site links in the result, which doesn't happen for any of our other pages. 2. Index not found when doing site: search: Other oddity is that when you search site:www.mywebsite.com, I see all the pages within the site except the homepage. Not sure whats going on here, but when I fetch the homepage in GWMT, it returns the homepage. When you query the homepage by itself, it also ranks. Any help would be appreciated! Regards, J
Intermediate & Advanced SEO | | artscienceweb0 -
We sold our site's domain and have a new one. Where do we go from here?
We recently sold our established domain -- for a compelling price -- and now have the task of transitioning to our new domain. What steps would you recommend to lesson the anticipated decline from search engines in this scenario?
Intermediate & Advanced SEO | | accessintel0 -
Error reports showing pages that don't exist on website
I have a website that is showing lots of errors (pages that cannot be found) in google webmaster tools. I went through the errors and re-directed the pages I could. There are a bunch of remaining pages that are not really pages this is why they are showing errors. What's strange is some of the URL's are showing feeds which these were never created. I went into Google webmaster tools and looked at the remove URL tool. I am using this but I am confused if I need to be selecting "remove page from search results and cache" option or should I be selecting this other option "remove directory" I am confused on the directory. I don't want to accidentally delete core pages of the site from the search engines. Can anybody shed some light on this or recommend which I should be selecting? Thank you Wendy
Intermediate & Advanced SEO | | SOM240 -
Traffic drop off and page isn't indexed
In the last couple weeks my impressiona and clicks have dropped off to about half what it used to be. I am wondering if Google is punishing me for something... I also added two new pages to my site in the first week of June and they still aren't indexed. In the past it seemed like new pages would be indexed in a couple days. Is there any way to tell if Google is unhappy with my site? WMT shows 3 server errors, 3 Access denied, and 122 not found errors. Could those not found pages be killing me? Thanks for any advise, Greg www.AntiqueBanknotes.com
Intermediate & Advanced SEO | | Banknotes0