Keyword Specific Domain | Outranking trend
-
Hey everyone, i looked for a similar question but didnt found anything.
Ive been having a lot trouble competing with other websites that use the "exact-keyword" domain (www.keyword.com), then they just stuff some mediocre content and rank 1-3 in Google SERP for that keyword
I wasnt worried before because i thought they were going to be penalized or decreased in ranking. But they bought several keyword domains and outrank everyone in almost every word.
Their conversion rate cant be that good because of the mediocre content, but still i dont like the fact that they rank better just because of the keyword.
Any comment on this? , what would you do?
Regards
-
Just the usual.
Good content.
Good promotion.
-
I have done some link building through the years, and achieved a domain authority of 35, and page domain of 40, in those pages. I am aware there is still a lot work to do, but i personally think my page has much more value in content, good link building, and good optimized content.
Anyway, i will pursue a more aggresive link building campaign along with my content creation campaign in order to pass these tactics.
Any recommendations on Link Building campaign?
-
I hope it will.
Ive seen my rankings, and traffic increase highly with my new content creation campaign. However, i still need to outrank several pages on some keywords.
Thanks for the reply and answer!
Regards,
-
How is your own site doing wrt inbound links from external sources Jesus? Do you have many? Are they coming from quality domains? Related domains?
I share your frustration and see this type of thing all the time. It seems you have to go above and beyond in order to neutralize the advantage keyword incorporating domains have.
I would do as Dan has suggested and go after some very high authority links within your industry. That's the fastest way to level the playing field in my opinion.
-
11-10 is fairly low for page authority or domain authority.
what do their external links look like? are you sure you are showing ALL external links (any links to anything on the domain abc.com) and not just ones to a specific page (abc.com/specificpage.html).
if they are just linking to their domains from skeleton pages, to other skeleton paged domains, google will see that (which may explain the low authority). they should not be out-ranking you purely on the basis of links from their own domains, internal linking, and domain name matching.
if the authority scores are actually that low ("11-10" as you say), link building, building great content on your pages, and page optimization should help you pass them.
-
I agree totally.
The thing is i already researched everyone one of their pages and domains. And in each domain they have at most 11 links, and they are internal. Their domain and page authory is well beyond 11-10 and still they outrank me and other serious websites.
I am pretty sure they are the same company buying many keyword specific domains. Are mix of .net, .com and .org domains.
I guess there is nothing to do excepto to wait them out and see if Google decreases their ranking with time.
-
hi
we've seen similar in our field, and yeah, it is pretty annoying. you are right in saying that the keyword match domain has less value than it used to.have you taken the time to review their metrics in opensiteexplorer? (http://www.opensiteexplorer.org/). this may help you understand their backlink and trust metrics a bit more to understand if their site is ranking better beyond things like exact match domains. additionally, it will give you an idea for what "pocket" of links they've put their site in at which point you can go after those as well.
above all: build. great. content.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why there is lot of difference in Domain Authority vs majestic trust flow strange???
Hello all I want to ask you why there is difference in DA authority vs majestic trust authority as both of these companies say they have the best authority alogrithm see the below link for refrence. http://wp.auburn.edu/bassclub/next-meeting-1-28-2014/
White Hat / Black Hat SEO | | adnan11010 -
Why a drop in certain keyword but not others?
Hi. I am looking into a potential clients SEO issues and reasons why their rankings for specific keywords that they ranked for have dropped but others stayed the same or sometimes have improved. They received a manual spam action that was revoked after some disavow and so on. In May of this year they noticed a huge drop in more generic terms. The main keyword that was ranked 6th, dropped to 35th yet other keywords rose slightly. I have noticed this issue for another potential client as well. They ranked 1st for their brand name, then received a spam action that was revoked. Now they do not rank for their brand name but do for other long tail keywords? Any ideas the best way to investigate this or root out the issue and build to improve rank for more generic keywords? Thanks
White Hat / Black Hat SEO | | YNWA0 -
Best practice to preserve the link juice to internal pages from expired domain?
This question relates to setting up an expired domain, that already has quality links, including deep links to internal pages. Since the new site structure will be different, what's the best practice to preserve the link juice to these internal pages? Export all the internal pages linked to using majestic Seo/ ahrefs etc, and set these pages previously linked to? Or 301 redirect these pages to home page? I heard there's a Wordpress plugin that 301 redirects all the 404 errors successfully preserving all the potential link juice.
White Hat / Black Hat SEO | | adorninvitations0 -
Whether to use new domain or old ecommerce site domain that has been incomplete for a long time.
Hello, We are starting a second store in our niche. Which of the following should I choose: A. We have a site from a year and a half ago that we put content on but never actually added products. The category and article content needs to be completely rewritten. We will completely rewrite the content to be much better and up to date. We're planning on adding products and rewriting the manufacturer descriptions. B. We could use a new domain that is closer to exact match for our main keyword. We'd just buy one for $15 I don't know whether A or B would be the fastest way to get the site going. I'm concerned that leaving a site half done for a year could cause an issue, but I really don't know. If you've got experience with this, please advise. Thank you.
White Hat / Black Hat SEO | | BobGW0 -
Is it a good idea to target a similar versions of a keyword?
Salute you all, I am optimizing a site for an attorney. I have done some good research and find the keyword difficulties. Some of my keywords are very similar was wondering is this a good idea and safe (white hat) or not? e.g. page title: 1) city immigration lawyer 2) city immigration attorney My main and first reason is to target all users. Since some will search under 'attorney' and some under 'Lawyer'. Secondly one is easier than the other. I appreciate any input from more experienced seo experts. Chris 🙂
White Hat / Black Hat SEO | | Chris-tx0 -
Do you choose PA/DA over PR when purchasing expiring domains?
Hey guys, So a lot has been said about private blog network. I have but only 1 question: Do you choose PA/DA over PR when purchasing expiring domains or PR is most critical? Thanks a lot!
White Hat / Black Hat SEO | | nicenike0 -
Owning multiple domains across similar fields
We have a printing website specializing in a single field but had added other products to it along the way, we are looking at adding a second site (redesigned from the ground up) that with cover everything (so will inevitably cover some of the same keywords) is this ok. We are considering some of the other things such as putting both sites on different IP's and also wondered about the registration details (would it be ok to have them under the same company?). Just to make it clear they will not be used for cross link or any other such things so just wanting to know if they could end up on page one for some of the same keywords and Google would be ok with this. Thank you for your time.
White Hat / Black Hat SEO | | BobAnderson0