What is your strategy in looking for content to write relative to your niche?
-
looking to keep adding to our blog in a big way. Things I use are questions we get a lot, we add them to blog and answer them - works quite nicely. Look at other blogs although in our industry its not really there, etc.
What are some of your strategies for looking for content to write about?
-
Keyword research isn't the primary driver. But I check to see if the queries have adequate volume to justify the time required to produce the content.
-
and hows that worked out for you? honestly - we don't create content based on keyword research -
-
I use the adwords keyword tool. I look at "exact match" primarily.... however, my content is usually very long - at least 1000 words. So, I also look at broad match for lots of long tail queries.
Usually long tail does not influence the content unless I see queries with lots of search that I can include as subtopics.
-
whats your method of assesing topic search volume? basic keyword research?
-
I like this question because I spend most of my time creating content and have an employee who produces all of the photos and images.
I am looking for a few things...
-
topics that have good search volume
-
topics for which I can produce best-on-the-web articles
-
topics that will produce valuable adsense or lead to product conversions
-
topics that my visitors will want to read
-
topics that have WOW! factor
-
topics that are "MUST HAVE" for a site like mine
I have a huge list (several lists, in fact) of topic ideas. I assess them on the basis of....
a) what is the most sharable (will produce likes, links, emails, etc)
b) what has the most income potential
c) what will be the most fun to produce
Mentally a, b, and c are the axes of a chart in 3 dimensional space. I am looking to produce the content that plots farthest away from the origin; however, I must admit that "C" usually wins - and that is OK because that is the content that will perform the best and for which I will be most productive.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why should I avoid publishing off-topic content on my website?
As a fun project, my team wanted to build a mini-food blog based off the lunches we make here at our office -- but we're a software company and, topically, our product has nothing to do with food. Therefore, I suggested that we not publish this content on our website + create a Medium publication instead (this would also help us avoid the headache of creating an entirely new section of our website / potential 404 issues from non-technical editors / etc.) However, I struggled to articulate _why _it's a best practice to only publish relevant content on your website. Is it to help search engines understand what your website is about as an entity? Spam signals?
Content Development | | AsanaOps0 -
What are some good examples of content marketing done well for clothing online retailers?
Hello, I am working on planning for a redesign of a eCommerce clothing website. Looking for some inspiration on some good examples of clothing companies using their content well. The design does not have to be the best, it can be just very well done use of blog type content or video. Thank you in advance for taking time to respond!
Content Development | | srbello0 -
Blog Content if Google has stated it doesn't like your blog?
Hi guys, In the new 'mobile usability' tab in Webmaster Tools, Google has stated that our blog isn't offering a good experience for users. Something we already knew and I want to change, but I can't get the budget approved to complete the work. I was just wondering if you think Google isn't going to hold my content very high as a result. I want to produce more content on our blog around our valuable keywords in hope to improve our rankings, but if Google isn't holding our site in high regard I'm thinking there may not be much point in it. Any thoughts would be appreciated. Thanks Brian
Content Development | | brianmadden0 -
How to write a good case study page?
Hello all, What components go into making a good case study please? Is there a specific structure that works well from an seo perspective - or is it just about making something read well? Thanks William
Content Development | | wseabrook0 -
What makes high quality content?
Content is becoming more and more important in rankings and I was wondering what exactly Google defines a good content. Any ideas?
Content Development | | EJDekkers0 -
Content Marketing Strategy for a Solar Panel Shop
Hi everybody Everybody's talking about content marketing strategies these days and the videos from MozCon has definitely been a great inspiration for me. I have a customer who sells solar panels (wiki) here in Denmark and they are more or less hooked on the idea of investing long term. And this is where I wanna ask you guys for ideas to this strategy. I'm open to anything from overall guidelines to specific ideas on content. I hope you will chip in, thanks a lot 🙂
Content Development | | loevgaard0 -
Content Marketing, Who do I use?
I know nothing about content marketing, so who do I hire? Who are the authorities & leaders in this new era of digital marketing.
Content Development | | KristopherWho0 -
Best way to avoid duplicate content issues here.
I am planning to write an article that refutes some claims made in another article. The original article is a 20 page pdf. What I plan to do is to take quotes from this PDF and then under each quote write my arguments for or against the quote. If I take direct quotes from the article, is Google likely to see this as duplicate content?
Content Development | | MarieHaynes0