Researching where your brand is mentioned in Social Media
-
Greetings from Hot & sweaty Wetherby
Ok imagine you want to launcg a socaila media campiagn for a client but before you jump into creating a facebook business page you decide to do some research first ie youw want to know if & where you brand is being discussed. So my question is:
"What social media tool can you use to identify which social media platforms (Twitter, Facebook etc) is being used to discuss a brand"
Thanks in advance,
David -
If you an agency and can allow Sprout Social to access their social profiles, then you can just setup another group under Settings > Users & Groups. But grouping is only available in Standard, Deluxe, and Premium plans.
If you do not have access to social profiles, you "could" just add the other three brand names to your keywords and it would essentially search for your initial brand + the three others. The reporting may get a little messy, but you could easily filter things out by checking/un-checking the keyword(s).
Mike
-
Ive Just jumped through the subscription hoops for both Hootsuite & Sprout Social. Ive noticed they just ask for 1 account to monitor but i want to research another clients social chatter. So my question is:
"Do you have to pay extra to monitor say three brands?"
Grazie -
Thank you for all your replies, now i a actually do some research before jumping in!
Grazie tanto,
David -
Hootesuite is another option. They have a free trial version.
-
Hi David,
I am actually in the same process, except in-house. I am currently looking at:
- SocialBro
- Mention
- Vocus (mainly bc we are already using this for other PR)
- Sprout Social
In my opinion, Mention and Sprout Social are definitely the best out of the 4 I listed. They are extremely easy to use and configure.
Both have free trials, which I'd recommend you check out to make sure that it suites your needs.
If I had to pick, I'd probably choose Social Sprout (and I "think" Moz actually uses Social Sprout come to think of what I heard previously). It gives you great information and the weekly summary reports are pretty awesome.
I'd recommend a trial before jumping into anything. Or do what I did... set up 4 trials at the same time and compare your findings across the different software.
Hope this helps.
Good luck,
Mike
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I want to know if we buy social signals from website like buyfok.com, how it will affect in seo?
I saw many website link https://buyfok.com/ which sell social media followers like instagram, facebook followers and likes. I was thinking to increase my social followers/signals for SEO purpose. That's why I want to ask, how these websites followers will affect in SEO?
Social Media | | akrib0 -
Is there an SEO benefit/drawback to streaming social media to your site?
I understand how streaming social media, especially if you have a great social media community, can be effective in terms of capturing customers. However, I'm purely interested in knowing what it does for SEO. For example, does streaming social media make it look like your home page (or whatever page(s) has it) are constantly being updated? Or, does streaming g+ have a positive effect but facebook not so much? Or, does it have a negative effect for whatever reason that might be? Thanks, Ruben
Social Media | | KempRugeLawGroup0 -
Implementing Pinterest On Site and Social Snippets
Hi can someone confirm, does Pinterest use Open Graph Protocol? If you use the Pinterest Widget builder - http://business.pinterest.com/widget-builder/#do_pin_it_button Will the image you place in the widget replace the image Pinterest selects if it does use the Open Graph Protocol? The site already uses Open Graph Protocol for Facebook and Google+. It also uses Twitter cards for twitter. It would be good if we don't need to add more html (such as from the Pinterest widget builder) for Pinterest. -- Matt
Social Media | | Mattcarter080 -
B2b pest control social media strategy. Any ideas?
Our client is a b2b pest control company. they are making software and sell leads and some day want to rank for bed bugs. they want to get into social media but I am having the hardest time coming up with ideas.
Social Media | | OxzenMedia
Can you help?0 -
Any recommendations for Social Media Submission
I came across a company one time that would sign you up and submit your username to all the social media sites. Seems like it was "knowit" or something like that. Anyway Does any one have an recommendations on companies to submit to sites instead of having to do each one individually. Thanks, Utah Tiger
Social Media | | Boodreaux0 -
Social Sharing - Reducing Button Size
I'm looking at implementing social sharing buttons throughout a site that I'm working on. I've souced the icons from one of the well known providers however when I test the pages with Firebug I get this: <colgroup><col width="303"> <col width="58"> <col width="86"></colgroup>
Social Media | | GrouchyKids
| Version | File Size | Transfer Size |
| | | |
| Home Page With Social Media Buttons | 1.02MB | 487.7kB |
| Home Page Without Social Media Buttons | 238.3kB | 218.8kB | As you can see the buttons alone have a rather alarming impact on the file/transfer size. I want to reduce the size, has anyone got any ideas/been here before? Justin0 -
Using a Social Media Infrastructure
I just wanted to share a technique I have had a great deal of success with called a Social Media Infrastructure. It has really increased the amount of followers on all of the social media sites I have been using. The first link explains a Social Media Infrastructure and the second link is somebody using the social media infrastructure whom has implemented the technique much better. http://kylelacy.com/social-media-seo-social-media-infrastructure/ http://brianwong.com/blog/how-to-automate-your-blog-workflow-and-increase-your-search-engine-ranking/ It does take some time to get all set up correctly, but it has increased my followers a ton. I am not going to claim that it gives you all the links and as much SEO benefit as they claim, but it does give your social media some muscle.
Social Media | | photoseo10