Help! Tracking Conversion Source of Specific Users: Possible? How?
-
Just as an example, let's say we generate a website lead from John Smith. Can we trace John Smith's activity back through AdWords or Analytics to see exactly where he came from and (with AdWords for example) what keyword he typed in before clicking our ad and converting?
Thanks for the help!
-
Lead-IQ.com does that. It extracts the keyword, adgroup and campaign behind all the leads that came from Adwords. It also extracts if the lead came from re-marketing (and the website that sent the lead) as well as Google Display Network (telling you the exact website that send you good/bad leads). Actually it extracts all the source traffic behind all your leads.
-
How does your software compare to Inbound Now? I found that tool after this conversation and find it very useful!
-
I just wanted to chime in that Convertable provides multi-touch attribution modeling. When a user submits a lead through the contact form, you will be able to see how many visits the user made to the site, date and time, the source of every visit, every page they viewed on each visit, how much time they spent on the site for each visit, and so on. This information allows you to determine which traffic sources, ads, keywords, etc. should actually be credited with the sale at the end of the sales pipeline.
-
Yeah, it's definitely still in place.
But I don't really understand why, especially since Google loves to track everything everyone is doing but doesn't want to allow anyone else do it. Also, I'm not sure how much they enforce it, especially because Google Analytics' own Justin Cutroni has written about how to capture personally identifiable information in GA many times in the past -http://cutroni.com/blog/2009/03/18/updated-integrating-google-analytics-with-a-crm/. (Although he includes a disclaimer about the privacy policy, he still writes the post...)
Anyways, Keri is right that the policy is still in place so if you rely heavily on Google Analytics for your site, it's probably best not to blatantly violate their TOS since we all know Google can and will bring the hammer down anytime they feel like it.
-
As far as I'm aware Keri, that is still in place. It certainly looks that way on the Analytics Partner Forum.
Your Analytics account cannot hold any personally identifiable information (PIN) and, while Google isn't know for being stringent in checking accounts, if it finds any it will suspend you no questions asked.
IBM Digital Analytics, what was CoreMetrics, is an enterprise analytics solution that does let you track users and their journey through your site. Once a user identifies themselves to you - eg entering their email on a form - that person is "revealed" and you can then see their current session (plus any other sessions on your site they have had in the past). It's an enterprise solution though and quite pricey.
-
Google Analytics at least used to have a privacy policy in place against tracking personally identifiable information as well, so you'll want to check on the privacy policies of the tools you use to carry this out.
-
There are a lot of great answers here to your issue, all of these guys are very knowledgeable and correct across the board. Just chiming in to hopefully make it more cohesive and direct - but what you're asking for has a complex answer
Yes, it is possible to track a specific lead's information.
No, you cannot track the specific keyword that the user typed in (due to Google's latest privacy ruling). but you can track the listed keyword in the AdWords interface.It is possible to use this with some of your favorite tools (like Convertable, Hubspot, SalesForce, etc), or if you have a working knowledge of URL parsing, you can set up your own hidden fields to accept different URL parameters.
However, just be sure you know how your chosen software works with attribution. All of these methods have their own attribution modeling. Most of them will only pull the information if it was a direct sale on that page in one session. If the user leaves the page, sometimes they won't parse the parameters.
You will have to use a bid management software like Marin to be able to see keyword level attribution through the whole path.
-
I'm actually a co-founder of Convertable. We created Convertable to do exactly what Ricky is looking to do because we ran into the same problem not being able to use Google Analytics or AdWords conversion tracking to identify the source of any individual lead. And to add onto Guillermo's comment, yes, you can definitely track which specific AdWords campaign, ads, keywords, landing pages, etc. generated each lead by using our Campaign Tracker tool.
Please let me know if anyone has any more questions or suggestions for things to add to Convertable since we are always looking to improve the service for our users!
- Patrick
-
No prob David!
I was pretty sure lol
-
Im sorry guys it seems i answered to quick - if you want to track a person back to a channel you would need the form to be programmed to pass that info into the lead.
-
For adwords channel conv tracking will give you the keyword used to enter site etc. For non adwords channel you need to set up a goal in analytics to see the channel
-
David,
Can you point out exactly where can I find this information in the link provided from Google Adwords support?
Perhaps I'm wrong, but as far as I know, you can't track a specific lead with just your conversion code. I'll be happy to read more information about it
Hope you clear this out for us.
-
Hi Ricky,
We came across this issue several times. It can't be done with just Adwords conversion code without using any other software. To achieve this, we use Hubspot with most of our clients to have detailed contact insights.
If you want to try a free software, you can go for Convertable. I've tried it before and works really well. However, I'm not sure if it can tell from what specific Adwords campaigns are your leads coming from.
Hope it helps!
Guillermo
-
I have played around in my spare time with a product called segment.io and it lets you track people around your web site and port the information out to different sources. You can set it up to track where they come from, if they create an account their name or email address, and things like that. Also what they purchase as well. You should take a look at it. Here is a link to their api dealing with tracking people, https://segment.io/docs/tutorials/quickstart-analytics.js/
One thing I don't think you are going to be able to do is track the search term though. With the whole keyword not provided thing it is kind of hard.
-
Yes you can you can do this by setting up conv tracking in adwords and putting the code on the thank you page that appears after the lead form is submitted. read more here https://support.google.com/adwords/answer/1722054?hl=en
For phone calls you can setup 3rd party call tracking that can do this look at services like callrail.com or https://www.mongoosemetrics.com/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How I can exclude "Events" & "Traffic" from a specific IP?
I would like to know how I can exclude the events triggered from a specific IP for example my office' IP address. I've already added a filter to exclude my office's IP address, but the "events" are still showing in the new view. TIA!
Conversion Rate Optimization | | zpm20140 -
What happens when i import analytics conversions into adwords if I already have conversions set up?
Hey everyone, I have a question. We already have conversion tracking set up for our landing pages, however Adwords has the option to import goals from anaytics, one of which is for the landing pages. What will happen if I do? Will it erase all the conversion data I already have? Will it mess things up? Or am I not understanding this correctly... Any help would be appreciated 🙂
Conversion Rate Optimization | | jhinchcliffe0 -
Analytics : Goal tracking for multiple payment methods
ello! I don't know if anyone else has come across this problem, but our ecommerce site offers two payment methods during checkout. I've set up goals and they successfully record the total number of transactions. Our site offers two payment methods (credit card and purchase order) and once you hit the 'select your payment' page, you're directed to different pages to make payment and end up on the thank you page. I created two goals, a credit card one that has "funnel" turned on and lists every page a 'credit card' customer would undertake, and a 'purchase order' goal listing all the pages a customer who undertake when making a "purchase order" payment. Google is however recording figures for both. Say I had 10 credit card orders and 5 purchase order, my Goals report 15 for both. Anyone come across this?
Conversion Rate Optimization | | Bio-RadAbs0 -
Landing page experts, for lead gen conversion
If I am wanting to hire a conversion expert, especially for PPC landing pages in the insurance space. Do you think that the expert should be specific to the insurance space or just to landing pages to get the maximize conversion optimization?
Conversion Rate Optimization | | jdcline0 -
Huge Increase in Search Traffic - Expected Drop in Conversions?
We've recently implemented a successful strategy whereby we've increased non-branded organic search traffic by over 50%. We started with our niche products and secured those rankings and then expanded the program to include local results. Rev is up, trans# is up, but conversion rate dropped. Here is the question...is there an acceptable ratio between the percentage growth in visits and the percentage decrease in conversions?
Conversion Rate Optimization | | NaHoku1 -
Conversion Software
Can someone please suggest a conversion software other than omniture that I can used to track the amount of revenue a specific keyword is bringing into my company? Is there a way that I can do this using Google Analytics? I know in omniture there is a feature that shows you what the specific keyword is bringing in x amount of dollars. Can you guys recommend any other software that can do this?
Conversion Rate Optimization | | TSpike10 -
Tactics to Get lots of information from newly-registered users
Ciao Mozzers! I'm currently looking at revising a clients signup process. We need to grab lots of information to populate their profiles with higher-quality content. Some ideas so far: Facebook Connect - grabbing information from Facebook profiles (a few clicks for users) Use multi-step/paginated signup form (with progress bar), perhaps using jQuery to show the next question once one is finished More shorter, specific questions > fewer longer questions I've been looking around for examples of pages which need to capture lots of information, and like what Quirky do, but has anyone got any other awesome examples or ideas for helping capture more information?
Conversion Rate Optimization | | edfryed0 -
Conversion optimization with Optimizely, impact on SEO
I am looking into signing up with www.optimizely.com for conversion testing. They put scripting on my site which will then redirect half of my site visitors to an alternate home page. The site I want to test on is ranking quite well with Google and I do not want to hurt my rankings. And with this set up,what Google will think is my home page is not and so I am essentially sending visitors to a different page than Google reads as my home page in source code. So, my concern is whether this will have a negative impact on my SEO rankings to redirect 50% of site visitors to a different page using this testing tool? I would use Google Web Site Optimizer, but many of my sites are in Wordpress and it seems that Wordpress and web site optimizer are not so compatible. Advice would be appreciated. Thank you, Robert
Conversion Rate Optimization | | Robertnweil11