One question about the domain choice.
-
Hi guys, I'm an Italian Web marketing and I'm studying SEO since some moths.
First, sorry for my bad english....
Second, the question:
My Italian blog is going really GREAT in terms of popularity and incomes and know I want to bring it in english language with the help of a professional translator.
The choice that I have to take is about the future domain of the english blog. My Italian blog has as url mynameandmysurname.net
I don't really like to make the english blog appears like myitalianblogurl.net/english because I think it's a little bit confusing and not professional.
I have also thought the idea to make a sub domain like blog.myitalianurl.net.
What about the WPML plugin? Do you think it's a great choice? I don't like it because it's confusing and it affect my italian blog.
Or maybe is it better to create a new branded blog with different domain? It can be an idea but I think that If I chose this way I will lose all my seo efforts of the last years
-
No. Do it from the English version form or email me at italiaseo at gmail dot com
-
Hi Gianluca!
I have written you through the form of your italian seo blog. Did u get it?
-
Ciao Dario,
first of all everything said by Samuel is correct.
Said that, I would not care that much about the domain name being your own name. All the contrary! Use it for improving your personal brand: it doesn't exist a better way to make remember your name to other marketers than having it in the domain itself.
Related to what multi-language option, I consider that the subfolder one should be the best. With WPML combined with WordPress SEO by Yoast you can optimize all the SEO factors also for the /en/ subfolders.
Using the subfolder option will help the English version gaining some link equity from the Italian version, hence starting appearing for not too competitive queries.
Said that, you should start putting in action a good inbound strategy in order to outreach other sites and, especially, others mid to high influencing experts in your niche, so to create bonds and co-marketing opportunity.
Again, work on your personal brand... which means being very active on social. And, remember, social is not just Social Networks. It is also being proactive in communities (blogs and forums) and helpful (i.e.: answering questions in Quora).
-
First, if you're Italian and have international SEO questions, there's no one better to ask than Gianluca Fiorelli.
But here are some helpful links. First, review this page of introductory guidelines and the related links. Some more detail from Google. A Webmaster Support question. For a checklist type of guide, I'd suggest this post by Moz Associate Aleyda Solís.
Basically, you want to 1.) put the English-language version on either a subdomain or a subdirectory; 2.) insert the appropriate language markup on both the Italian and English versions of pages; and 3.) if applicable, change any target settings for each domain/directory in Google Webmaster Tools.
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Question on site structure
My client is a nationwide company. They provide building maintenance services in 7 different cities. In each city they provide a different range of services. They currently have a single service page for each service and no mention on that page of the cities they offer the service. The service pages are getting no SERP visibility. We are running Paid Search and recommending SEO. I'm wondering whether it would be beneficial to build out specific service pages for each city so the content is more relevant to both users and search engines. What is best practice in this situation? Client wants to dominate SERPs in each market for the services they offer.
On-Page Optimization | | SEOinSunnyNelson0 -
How defined does the anchor text need to be for a domain url?
Ok, I'm looking to clean up my domain with irrelevant Anchor text linking to specific URL's. Whether, it's my root domain or a particular product URL. I'm finding a wide variety of terms (anchor text) pointing to my homepage, category and finally my product pages. Example, the Anchor text "Paragon Print Systems" is pointing to my homepage "barcodefactory.com" does this hurt my homepage enough to either have the link/anchor text removed from linking to my homepage? thanks much!, Warren
On-Page Optimization | | Warren.W0 -
Internal linking question
I have a Q&A site which I am struggling to get ranking well in Google. I had a few questions 1. Should I be doing some internal linking and if so how is it best to do this? Should I go back into users questions and change certain keywords to links if applicable? 2. Should I be nofollowing the index pages ie /p1 /p2 of discussions? 3. If anyone has chance to look at the site and let me know if there is anything else I am doing wrong I would be really grateful. Thanks
On-Page Optimization | | oliboy0 -
Crosslinking Question - Footer or Header?
We own 9 fashion blogs that focus on different niches. We have Your Next Shoes focusing on shoes, Your Next Dress focusing on dresses, Your Next Handbag focusing on handbags, and so on. Previously we had links in the blog header to the other sister sites. Your Next Shoes had text links to its 8 sister sites, and so on. However, we were told that this could cause a cross-linking penalty, so we removed these links. My understanding now is that the advice we were given is not necessarily correct. We think it is useful for our visitors to see that we also operate other blogs, so we are thinking of adding back the links - this time to our footer. Basically I am looking for advise on the best way to go about this.
On-Page Optimization | | Jantaro0 -
If I want to rank well on one keyword would it be better to optimize multiple pages on the website for the keyword or should I only optimize one page for that keyword?
If I want to rank well on one keyword would it be better to optimize multiple pages on the website for the keyword or should I only optimize one page for that keyword?
On-Page Optimization | | CustomOnlineMarketing0 -
Generic domain for SEO versus Brand name
I am currently building a retail e-commerce site in a highly competitive area. We have a generic brand name; e.g. kitchen-knives.com and we also have another brand name, e.g. 'slycers.com' We have 3 options that I can see and I would like to know which is better for SEO. Build generic.com as a blog site. Link to brand.com 301 redirect from generic.com to brand.com. Use generic.com as anchor text in all links 301 redirect from brand.com to generic.com . Use generic.com as anchor text in all links Also, if there are other better options, then I would appreciate the input! thanks
On-Page Optimization | | cestor0 -
Include the company/domain name in page titles and urls?
I know this isn't something that I would use site-wide but I'm wondering if it helps or hurts me to use my company name (also my domain name) in pages below the homepage. As an example, let's say I'm Home Depot. In the category pages off the homepage should I use Page names and urls like Home and Garden Supplies or Home and Garden Supplies at Home Depot? Or does it hurt me to reuse my company/domain name on multiple pages?
On-Page Optimization | | kdieruf0 -
SEO for One Page Websites
Hi Are there any SEO guidelines for "one page websites". I'm looking into the 'benefit' it might have in combination with exact match URLs. Many thanks in advance.
On-Page Optimization | | Partouter2