B2b services site, deep long tail services or flat and broad
-
Hi all,
i have a small internet agency with services in several area's.
Currently i structud my services in 2 different area's.
General services and specialized products with services underneath.like so:
domain.com/services
domain.com/services/service1
domain.com/services/service2
and so on.domain.com/product
domain.com/product/service1
domain.com/product/service2domain.com/product2
domain.com/product2/service1
domain.com/product2/service2But now im thinking of create loads of different services i provide,
there are some overlapping content of course, but all services are still individual.
But i can write a lot of unique content about all the services.But is it smarter to make just a few big pages with the services more bundled.
Or really long tail.Now i have around 15 services pages.
when i make it a lot deeper im talking about 40 pages.Currently my complete website is around 35 pages.
-
If you create those pages individually then to me it would seem that magento is not responsive or custom and responsive is not custom or magento.
To me it clearly seems that it's just sections of one page and that's how i'd recommend to do it.
-
Maybe to clarify a few things. For example
i have a service
Webshop developmentbut i also want to target on
Magento webshop development
Responsive webshop development
Custom webshop developmentSo yeah they are very similar, but all have a very specific end-goal.
When i have those words on h2, h3 element on the site with around 200 words about it beneath that i notice that im not ranking nearly enough then when creating all separate pages.But im afraid i will go overboard, of course the user still needs to find it value-able
-
Hi.
But now im thinking of create loads of different services i provide,
there are some overlapping content of course, but all services are still individual.
But i can write a lot of unique content about all the services.Is it truly gonna be unique? Or unique will mean has words' order is changed and city names gonna be different? It's all about user experience nowadays, my friend. Everything has to make sense.
Here is a whiteboard friday you can refer to: https://moz.com/blog/pinpoint-vs-floodlight-content-and-keyword-research-strategies-whiteboard-friday
Basically, don't create extra pages just for extra pages. If every page has something unique to offer - go ahead. Also think about if those "unique services" are actually main services. If you have some kinda product which brings 0.5% of your revenue and is supportive service, then why even waste time on trying to rank for it and dilute the "theme" of the website.
Hope this helps.
-
Hello,
I think in this instance you will have to do a ROI investigation into your site and determine whether ranking for your long-tail keywords will generate the same kinds of conversions and income that ranking generally will.
For example, you obviously know long-tails are easier to rank for while generals have more potential traffic. If you can rank for your big keywords, you stand to bring more people to your site. That being said, are they equally likely to convert?
The big factor here is to determine what keywords suggest the greatest customer interest in purchase, and using those as your targeted keywords. If you can bring in big numbers of highly-targeted customers, that is ideal, but chances are that isn't the case. Given these are b2b services, you are probably less concerned with rankings and more concerned with marketing to clients through other means, so general keywords might be the way to go (unless your clients are very niche-specific).
I would try to find the happy middle-zone of numbers and high-payment potential.
Best of luck moving forward!
Rob
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Franchise-Like Duplicate Sites
I know that ideally businesses that operate as franchises should have 1 site with separate location pages. However, I have a slightly different issue. Each location is owned by a different parent company, and named accordingly. For example, there is "Location by XYZ Company" and "Location by ABC Company." In addition, each location, while carrying similar products, does not carry the same exact products and brands. So my question is how would you go about writing the content for each of these sites, keeping the same tone but avoiding duplicate content?
Content Development | | GavinAdv1 -
Should i 301 redirect my blog to the respective site or just 404 all the blog pages?
Hi guys, We plan to close down our blog, which is a subdomain to our anchor site. I need advice on how to keep the link juice and its SEO value. Is it better to 301 redirect the blog to the homepage of our site, or just 404 all the pages of the blog? Thanks
Content Development | | dimicos0 -
Would my ranking be affected if i had a snipet of an article showing on another site
Hi, i am thinking of using rss feed to show a snippet of an article on two sites for people then to be able to visit the main site, but i want to know if this would damage my seo and rankings. Any help and advice on this would be great
Content Development | | ClaireH-1848860 -
Is it possible to have news from two sites going into one wordpress site
Hi, i would like to know if it is possible to write original content on news on one site and then have it appear on two other sites as an introduction. I am using wordpress so i am very knew to it as i normally use joomla. I am looking for a rss feed that will show the image and allow the intro articles to appear in a category of its own, for example, other news any help would be great
Content Development | | ClaireH-1848860 -
We are contemplating whether to put a blog on our site.
The reasons we want to put one up is obviously for SEO reasons but since we are a small business with limited resources the higher ups are worried that we will start strong but slack off. Some feel that it's worse to start and not keep up the blog as it gives an unprofessional vibe to google and other users. I maintain that I will try to keep it up to the best of my abilities and that it's better to have something than nothing. What do you feel and do you have any experiences in this?
Content Development | | EcomLkwd0 -
How many pages is too many to add to a site at one time?
I have quite a bit of excellent content articles at my disposal and we would like to increase the number of pages on our site. I could, theoretically add 100's of pages at a time. Does anyone have a good sense of how much content added to a sight in mass looks bad to Google? My plan is to add approximately 50 pages a week to our site, which already has 4000 pages of content. This is relevant content, since we are a custom writing service and all topics are covered. Our content is what gives us great organic hits and orders. However, I would like to add more than 50 a week...how many is too many? Thanks and I appreciate thoughts and feedback! Karen
Content Development | | eworld0 -
Can free article sites damage my reputation
Hi i have been submitting a lot of fresh articles on free article sites and they have been picked up which is good but my problem is, i am finding loads of these sites who have picked up my article using some sort of article rewrite programme and my articles look like they have now been written by a two year old. I want to know if this is going to spoil my reputation and i would like to know why people use these programmes when they do not even make sense.
Content Development | | ClaireH-1848860 -
Long versus short copy
Does the search engines have a preference for pages with long or short copy? (Assuming our short copy fulfill the basic keyword requirements) While a long copy, enable us to include more long tail keywords, i find that most people prefer to read a short copy. We currently try to keep each page short and give the reader an option to explorer further with links to more detailed pages.
Content Development | | petersen0